With the increased popularity among marketers to establish a presence on Spring Break, many advertisers are considering the benefits of hotel media. No longer simply product sampling, Spring Break hotel marketing offer brands an outlet to deliver their message to college students while on Spring Break in a relative clutter-free environment. As students are checking into their hotels, they may be greeted by brand models and directed to the marketers tabling events in the hotel lobbies. Advertisers may also choose to implement customized branded elevator wraps, key card promotions or in-room promotions.
Campus Solutions, Inc., the college and Gen Y marketing specialists, offer our clients effective hotel advertising in both Panama City Beach and South Beach, Miami. In this week’s issue of, Media Life Magazine, the article, “Your Client Chilling On Spring Break: How to reach college students staying at resort hotels”, references Campus Solutions’ sampling and hotel media network in Panama City Beach and South Beach. A second article in MediaBuyerPlanner, “Spring Break Advertising Reaches 32% of College Students”, also published this week, highlights Campus Solutions’ hotel media opportunities and includes a photo of one of our client’s Spring Break promotions on South Beach.