Archive for April, 2009

College marketing efforts leading up to final exams

Thursday, April 16th, 2009

With May quickly approaching, many college students are beginning to focus their attention on final exams.  For a number of consumer brands which have identified the college demographic as an important consumer group for one or more of their brands, this season may offer the best timing to initiate their college marketing efforts.  During the last few weeks of classes, students’ priorities tend to shift focus from social activities to academia.  Groups of students crowd campus lawns, local coffee shops and campus libraries reviewing class notes and reading required class materials.

Campus Solutions offers college media and Out-of-home advertising opportunities for clients interested in reaching college students both on and off campus.  For confectionery and snack brands, the weeks leading up to final exams is ideal timing for product sampling initiatives and fitting messages recognizing students hard work and promoting a break from studying.  Brands may choose to promote a study break contest or offer students a product on-the-go.  Acting as your company’s liaisons, Campus Solutions’ staff extremely familiar with each campus will be acting as your company’s street teams and engaging students.  Other opportunities include campus postering and signage opportunities through our network of local coffee shops frequented by students.

Campus Solutions encourages companies interested college marketing and college media to visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

College and postgraduate marketing and recruiting efforts targeting adults returning to school

Friday, April 10th, 2009

After a year of steady layoffs, many professionals are choosing to fine tune their college applications rather than their resumes.  Many qualified applicants discouraged by the lack of positions available are leaving the workforce and returning to school and pursuing a postgraduate education.  The number of mature adults applying for continuing education programs have surged during the current school year and most colleges and universities are predicting an even higher number of applicants with 10+ years of experience in the workforce applying this fall.

Campus Solutions, Inc., a college marketing company is recognized for reaching specific niches within the collegiate demographic, offer a variety of methods for companies to reach mature adults on campus.  Campus Solutions’ on-campus media and direct mailing opportunities allow companies to target these students throughout the school year.  For companies interested in recruiting these students who have left the workforce and our on the cusp of graduation, Campus Solutions’ college recruiting services reach the most qualified individuals nationwide.

For more information on college and postgraduate marketing and recruiting efforts reaching mature adults, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

Brands Go Green On Campus: Fraternity and Sorority Branded Recycle Bins

Wednesday, April 1st, 2009

Campus Solutions, Inc., offer effective methods for brands to build a positive brand image and improve a brand’s identity among the collegiate demographic by promoting earth-friendly living on campus.  Brands with consistent green practices have been rewarded by college consumers through their purchase decisions.  Campus Solutions’ Greek college media targets this influential segment, providing them with the tools to live a greener lifestyle.

Go Green On Campus: Fraternity and Sorority Branded Recycle Bins- Campus Solutions and our clients are providing fraternities and sororities with useful tips and techniques enabling students to reduce their carbon footprint.  In an effort to promote recycling among fraternities and sororities, companies may implement a regional or national branded recycling bin campaign distributed to fraternities and sororities on nearly every college or university with an active Greek system.  Our company has established the largest network of fraternities and sororities and for this initiative, your company’s image or logo will be branded on recycling bins will be distributed to Greek houses and used by its members.

Acting as your company’s liaison, our staff will coordinate your company’s efforts on each campus.  By teaming up with the presidents and officers of each fraternity and sorority, we will negotiate your brand’s promotion and distribute these recycling bins and any promotional material to members during an upcoming chapter meeting.

For more information on green college marketing strategies, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.