Over the next several weeks, the parents of this year’s graduating college seniors will be attending graduation ceremonies in college towns across the country. Graduation ceremonies are excellent opportunities to reach an audience in a fixed setting upward of three and a half hours. With so much free time, attendees have little more than the ceremony program to keep them occupied.
Campus Solutions, the country’s advertising and college marketing professionals, connect brands with parents of graduating seniors. As guests arrive, your brand ambassadors will be strategically placed at the entrances and at popular gathering areas at each venue. Attendees will receive your marketing material, literature and promotional products before the commencement ceremony. This is a tremendous opportunity to engage parents of college students, an affluent demographic in a clutter-free environment for an extended period of time.