NEW YORK–Campus Solutions, Inc., the premier college multi-platform media specialists, have partnered with TheQuad.com to bolster the awareness of the Lauren Conrad Collection. Most well known for her beloved role on MTV’s 5-year smash hit reality television show, “The Hills”, Lauren is taking her passion and innate talent for fashion design to the next level. LC3, (the Lauren Conrad Collection College Tour), involves a tour of five key university markets: Austin, Atlanta, Boston, Minneapolis and Los Angeles.
Campus Solutions, Inc. has built its core business on successfully implementing multiple market college promotions to students by engaging them within their comfort zones on their turf. TheQuad.com, a free, .edu-only web platform and social portal designed to serve the needs of an actively enrolled college student, enlisted the help of Campus Solutions to spread the word about the upcoming fashion tour. TheQuad.com intends to use this tour as the launching event for their release as a social portal. Lauren Conrad’s mass appeal to the college age student presented a great cooperative partnership to launch her line of clothing while simultaneously introducing TheQuad.com to the college world.
The fundamental key to this promotion is to reach out exclusively to the woman demographic – placing primary focus on the sorority students that are active at each of these schools. Campus Solutions, Inc. will deploy a small army of its brand ambassadors to each of the schools where they will engage students, distribute branded materials and promote to sorority sisters at their houses and during chapter meetings. “Campus Solutions is distinctively experienced in carving out the sorority-focused demographic and implementing a two-tier marketing strategy that impacts them directly,” said Bryan Carbone, President of Campus Solutions, Inc. The chief designer behind the clothes naturally is Lauren Conrad. Throngs of students will attend these fashion shows as a direct result of the multi-tiered media blitz. And the local student talent from the hometown universities will be modeling Lauren’s recently released spring collection. One lucky model will win a grand prize that includes a trip to Los Angeles to spend fashion week with Conrad in 2009.
Lauren Conrad will be the spokesperson and featured host of each runway show along the tour. All fashion models will don Aldo shoes, a key sponsor for the LC3 tour and their make-up will be provided by .mark cosmetics. The promotion to kick start this college fashion tour is slated to launch on October 2nd, running through the month of October. Some of the college campuses that will be featured include Georgia State, Georgia Tech, University of Texas – Austin, University of Minneapolis – Twin Cities, Brandeis University and Boston University.
More than 17 million students will attend U.S. colleges and universities this year, according to an industry forecast by Veronis Suhler Stevenson. The prized demographic is estimated to have spent more than $21.5 billion on food and beverage; $21 billion on electronics and cell phones; $10.5 billion on entertainment; $6.5 billion on footwear and apparel; and $6 billion on health and beauty. Additionally, 93 percent of this audience has credit cards, and 97 percent of them make their purchases off campus. Additionally, this year’s student body is said to be the most wired ever, spending an average of 11 hours a day engaged with media, whether it be cell phones, laptops, Blackberries or iPods.
Campus Solutions is currently working on several major campaigns with Fortune 500 companies to introduce new products to the 2008-2009 college audience, and will announce several new partnerships in the coming months.