Promotion to Culminate in a Week-Long Promotion in South Beach Miami
Campus Solutions, a New Jersey-based marketing company specializing in college marketing, has partnered together with Wise Snacks, a leading regional producer of salty snacks, to launch a 12-campus college tour to promote four flavors of the Wise Bravos Tortilla Chip brand. “The Bravos Flavor Fanatics Tour 2008” will bring the snack to thousands of college students up and down the east coast, culminating in a week-long promotion in South Beach Miami. The promotion will also include a contest component in which one lucky student can win $10,000. News of the promotion was announced today by Bryan Carbone, President of Campus Solutions Inc.
“Campus Solutions is uniquely qualified to launch this campaign for Wise Snacks,” said Carbone. “No other marketing firm can offer the kind of exposure on the collegiate circuit like we can, and we’re very excited to partner with Wise Snacks in promoting these snack flavors on 12 of the biggest college campuses in the US. This is the kind of program Campus Solutions excels at, and we’re confident our promotion will provide an unenvied promotional platform for the Bravos brand of tortilla chips.”
“The Bravos Flavor Fanatics Tour 2008” officially kicks off Feb. 4, and will promote four flavors of the Bravos Tortilla Chips brand: Peppercorn Ranch, Nacho Cheese, Sweet Pepper and Crispy Rounds. The promotion will visit 12 colleges throughout a 20 day window (see www.bravos.com for exact schedule), incorporating both campus events and fraternity samplings. Each event will feature large scale tables bearing the Wise brand and featuring free samples of each of the four tortilla chip flavors. Additionally, Campus Solutions will integrate Wise Brand Ambassadors in high traffic areas on all the campuses, passing out vending machine-size bags of the snacks. Campus Solutions will also set up Wi-Fi capabilities so students can visit www.bravos.com and enter to win a $10,000 prize, as well as IPod Nano and gift cards. Would-be film makers can also sign up to make short videos for viewing on the website.
The tour will build up to a week-long promotion in South Beach Miami from March 12-18, where Wise Ambassadors will take to the streets to distribute free samples of Bravos Tortilla Chips. They’ll be aided by a Bravos-branded station on Washington Ave adjacent to the popular Miami Ink location, which was immortalized in the aptly named reality series. build up to a week-long promotion in South Beach Miami from March 12-18, where Wise Ambassadors will take to the streets to distribute free samples of Bravos Tortilla Chips. They’ll be aided by a Bravos-branded station on Washington Ave adjacent to the popular Miami Ink location, which was immortalized in the aptly named reality series.
Among the campuses being visited will be Umass-Amherst, Boston University, Rutgers University-Newark, Syracuse University, Rutgers University-New Brunswick, NYU, Hunter College, St John’s University, University of Pittsburgh, Penn State University, Florida International University and University of Miami.
More than 17 million students – the largest enrollment ever – will attend U.S. college and universities this year, according to an industry forecast by Veronis Suhler Stevenson. The prized demographic is estimated to have spent more than $21.5 billion on food and beverage; $21 billion on electronics and cell phones; $10.5 billion on entertainment; $6.5 billion on footwear and apparel; and $6 billion on health and beauty. Additionally, 93 percent of this audience has credit cards, and 97 percent of them make their purchases off campus. Additionally, this year’s student body is said to be the most wired ever, spending an average of 11 hours a day engaged with media, whether it be cell phones, laptops, Blackberries or i-Pods.
Campus Solutions is currently working on several major campaigns with Fortune 500 companies to introduce new products to the 2007-2008 college audience, and will announce several new partnerships in the coming months.