Interactive Experience Allows Users to be the Star of their Own Rap Video
Campus Solutions to Tap Its Home Grown Greek Organization Network – the Largest in the Country
NEW YORK–Campus Solutions, Inc., the premiere marketing agency for college audiences, has been hired by Autumn Games, one of the leading publishers of interactive entertainment, to promote Def Jam Rapstar, the first true interactive Hip Hop music game experience for consoles, it was announced today by Bryan Carbone, Campus Solution’s President. The marketing company will focus its promotional efforts on 50 college campuses throughout the country, including its very own Greek Organization Network, comprising more than 600 fraternity and sororities nation-wide.
“We’re proud to partner with Autumn Games in bringing this unique interactive experience to our network of colleges and universities, and to also expose Def Jam Rapstar to our Greek organization network,” said Carbone. “We’re confident our experience in marketing to this hard to reach demographic will expose Def Jam Rapstar to a whole new audience. No other marketing agency can offer the depth and breadth of the university system that Campus Solutions can.”
Throughout the fall Campus Solutions will concentrate its efforts on building brand ambassador programs on 50 universities across the country, including sponsoring 300 events on campuses, off site bars and restaurants, and within the Greek housing communities. At each event students will have a chance to sample and experience Def Jam Rapstar with specialy-built consoles and entertainment systems, which will allow users to live out their rap star dreams with performances and emceeing.
In addition, Campus Solutions will identify and hire 50 “brand ambassadors” at universities across the country to serve as its campus brand representative.
Among the universities that will be visited are Arizona State University, University of Texas- Austin, Ohio State University, University of Central Florida, Florida State University, University of Colorado- Boulder, Virginia Tech, and University of Oregon, among other higher learning institutions.
The premiere emcee experience for video game consoles Def Jam Rapstar makes the world your stage by rhyming along to more than 40 of the greatest Hip Hop tracks ever created. Use your console camera to record and customize your video using the in-game editing tools, then upload your video to the fully integrated Def Jam Rapstar community at www.defjamrapstar.com, where you can share your videos across your social networks, Battle other emcees, comment on videos and much more. Def Jam Rapstar also offers you the ability to freestyle over tracks by some of the hottest hip hop producers and upload your freestyle performances for the world to decide how good you really are. Def Jam Rapstar offers a software only version of the game that retails for $59.99 for the Xbox 360 and PlayStation®3 and $49.99 on Wii, as well as a bundled version that includes software and one wired microphone for $69.99 for the Xbox 360 and PlayStation®3 and for $59.99 on Wii. For more information of Def Jam Rapstar please go to www.defjamrapstar.com.
Recognized for on-campus media and the country’s largest network of Greek letter organizations, Campus Solutions provides full service out of home media and niche consumer marketing campaigns to clients across the country.