“Summer breeze makes me feel fine…”
Summertime means relaxation, fun times, and no class for college students. Money is being made, and with little bills to pay, it is a perfect time to attend a concert. There is a ton of access and capabilities to target college students at a concert through various ways. Whether it is offering a free drink with a purchased meal or $5 off a band t-shirt, students will interact for the few minutes it takes to receive the coupon.
With several summer tours in 2012 such as: The Bamboozle Festival, Dave Matthews Band, Red Hot Chilli Peppers, and Kenny Chesney and Tim McGraw, college students will be present.
Students aged 18-24 is a marketers dream and concerts are the perfect place to find a dense population of this target demographic. Students are in a relaxed and fun environment, which makes it easier to convey.
This can be an easy incentive for students. Interact with a brand for a few minutes and receive a few dollars worth of freebies. For brands, there is a ton of potential at a summer concert to reach your target market.
Is there a summer tour we missed that you plan on attending?