Hamburgers, french fries, milkshakes and an occasional late night pizza delivery are all contributors to the dreaded freshman 15. Many college students are aware of the potential weight gain freshman year and throughout college but are out of sorts on how to prevent or change it.
If students had access to the knowledge and information needed to stay fit, healthy and active while in college, this weight gain might not be such a huge problem.
From a marketer stand point, there are many things weight loss companies and food vendors can do to help students during the school year. Companies have the ability to target incoming freshman and help overcome the initial hurdles. Setting up a healthy lifestyle from day one can create a pattern and consistency throughout college. In addition, targeting current students, despite the age can be beneficial. It is never too late.
Campus Solutions encourages companies interested in college marketing and college media to contact us at Campus Solutions.