TEEN VOGUE Selects Fifty Chapters of National Sororities to Receive Back-to-School Trunks and Participate in the TEEN VOGUE BTSS Challenge
NEW YORK, Aug. 29, 2012 /PRNewswire/ — Campus Solutions, Inc., (www.campussolutionsinc.com), one of the largest collegiate-focused marketing companies, and Teen Vogue (www.teenvogue.com), the number one source of fashion and beauty news for style-conscious teens and 20-somethings everywhere, have partnered to distribute sorority trunks as part of Teen Vogue Back-to-School Saturday (BTSS) where 50 chapters across 12 college campuses have been selected to receive trunks filled with products from PacSun, Maybelline New York, and many other top brands.
130 sorority chapters were asked to write why they deserve to win one of the trunks, based on their philanthropic activities, community outreach, school spirit and academics. Additionally, each chapter’s social network and reach was considered during the selection process. 50 chapters will receive the Teen Vogue BTSS trunks this fall.
Teen Vogue brand ambassadors provided by Campus Solutions will visit each of the 12 campuses to conduct further interviews, select 50 winners and distribute the trunks, with an approximate retail value of $4,225.
“There is no greater arbiter of fashion and style for teens and young women than Teen Vogue, and this is a terrific campaign to expose to their readers new products and samples,” said Bryan Carbone, President, Campus Solutions, Inc. “Young women are the most valuable demographics in marketing, and Teen Vogue readers are amongst the most discerning and style-conscious. We’re confident this association will prove greatly beneficial to the brands involved in the promotion and sororities that win them.”
About Teen Vogue
Teen Vogue, a Conde Nast publication, a division of Advance Publications, which operates in 25 countries, is the number one source of fashion and beauty news for style-conscious teens and 20-somethings everywhere. In the United States, Conde Nast publishes 18 consumer magazines, two trade publications, and 27 websites that garner international acclaim and unparalleled consumer engagement. The Teen Vogue brand brings the sophistication and authority of Vogue to a new generation of savvy young women who desire to be on the cutting edge of fashion, beauty, and culture. Launched in February 2003, Teen Vogue publishes ten issues a year and has a circulation of more than 1,000,000 readers.
About Campus Solutions, Inc
Campus Solutions, Inc. is one of the fastest growing collegiate marketing companies in the country, working with more than 4,000 university and colleges throughout the US on branding campaigns, promotions and product sampling. The company, based in New York, has launched young-adult targeted campaigns for some of the world’s biggest companies, including Clinique, Gillette and Energizer, among many others.