NEW YORK/PRNewswire/ — Campus Solutions Inc., a New York-based youth marketing company specializing in the collegiate audience, and Lily of France, a leader in women’s apparel and intimates, have partnered together to launch the first-ever “Bra Lounge” on a major university campus in the U.S. Just in time for back-to-school season, the companies on August 22 will turn the Student Union of University of Central Florida into an intimate, tented salon where female students can come to relax, enjoy non-alcoholic drinks and hors d’oeuvres and learn more about their bra size, as well as options for undergarments. Representatives from Lily of France will be on hand to properly size women and show them samples from the company’s catalog. A separate “dressing room” will be built in the lounge, allowing for maximum privacy.
“Campus Solutions has launched many promotions at universities across the country, but never quite like this,” said Bryan Carbone, President, Campus Solutions. “We’ve created a template that allows marketers to reach this prized demographic in a relaxed, intimate setting where they’ll have their undivided attention. The first-ever ‘Bra Lounge’ will be a safe, quiet environment where female students can come to relax and learn more about undergarments from one of the industry’s leading retailers.”
Campus Solutions will promote the “Bra Lounge” at the University of Central Florida with a multi-tiered promotional blitz that includes on-campus signage, street teams, sorority events, contests and promotional prizes. Working with the university’s fraternity and sorority system, Campus Solutions, Inc. will enlist brand ambassadors throughout campus to promote the “Bra Lounge,” ensuring maximum student participation.
College students are the most prized demographic with marketers today. They are estimated to spend more than $21.5 billion on food and beverage in one year alone, as well as $21 billion on electronics and cell phones, $10.5 billion on entertainment, $6.5 billion on footwear and apparel, and $6 billion on health and beauty. Also, 93 percent of this audience has credit cards, and 97 percent of them make their purchases off-campus. Additionally, this year’s student body is said to be the most wired ever, spending an average of 11 hours a day engaged with media via cell phones, laptops, Blackberrys and iPods.
Campus Solutions is currently working on several major college campaigns with Fortune 500 companies to introduce new products to the 2011-2012 college audience, and will announce several new partnerships in the coming months.
SOURCE Campus Solutions