We were featured on PR News wire for one of our recent campaigns. Read the press release here or find the article below.
Campus Solutions, the country’s largest and most innovative college marketing agency, has joined together with Parlux Ltd. to promote the US launch of Ecko Unltd. 72—a fresh, bold fragrance for men. The campaign will include a tour of 11 college campuses, where football-tailgating events will feature heavily into promotional efforts during Homecoming weeks. Participating universities include: University of Central Florida, Florida International University, University of Florida, University of Texas Austin, Florida State University, University of Miami, University of San Antonio andTexas A&M. The promotion will include a strong social media presence in addition to the on-campus events, where Ecko Unltd. 72 brand ambassadors will give out samples of the new fragrance.
“Ecko Unltd. 72 delivers cool confidence and captures the excitement of limitless possibilities – a dynamic scent that will resonate with this audience,” said Pat Werblin, VP of Advertising & PR for Parlux Ltd. “Promoting Ecko Unltd. 72 to a college demographic is a strategic initiative to promote brand awareness for the new fragrance. We are excited to partner with Campus Solutions in designing and implementing this unique campaign.”
“This kind of promotion is what Campus Solutions does best – building awareness with a college audience that has yet to develop brand loyalty,” said Bryan Carbone. “The Ecko Unltd. 72 fragrance is a bold, magnetic fragrance aimed at young men who want to live a lifestyle free of limitations. The college audience is the perfect target for this Eau de Toilette.”
Representing a generation that seeks to live life to the fullest, the Ecko Unltd. brand successfully fuses music, design, street wear, illustration, video games, sports and more. Today, the brand remains in a class of its own with an uninhibited pulse on emerging trends and talent.
College students are a key demographic for marketers today. They are estimated to spend more than $21.5 billion on food and beverage in one year alone, as well as $21 billion on technology; $10.5 billion on entertainment; $6.5 billion on footwear and apparel; and $6 billion on health and beauty. Additionally, 93 percent of this audience has credit cards, and 97 percent of them make their purchases off campus. Importantly, this year’s student body is the most wired ever, spending an average of 11 hours a day engaged with media.
Campus Solutions, Inc. is the premier collegiate marketing and branding agency in the US, with relationships with more than 1,000 universities, student unions and fraternal organizations across the country. Clients from the Fortune 500 regularly contract with Campus Solutions for special events, premieres, product launches and brand awareness campaigns. The firm is widely recognized as the most interconnected marketing agency in the country to reach this lucrative audience, whose discretionary spending has reached$60 billion a year.