Midterms, check! Up next? Final Exams. We’ve turned the corner in the semester and we can see final exams coming up on the horizon. For college students, there is an end in site. For companies who want to reach the college demographic, it’s your last chance to grab their attention until the Fall and Back to School ’15 approaches.
Campus Solutions Blog
March is quite the busy month to be a college student. Once Spring Break is over, students can turn their full attention to March Madness. Whether you’re lucky enough to be one of the schools to make it to the Final Four, you love picking brackets or are just an avid college hoops fan, March madness is one of the most exciting times of the year around college campuses.
March has finally arrived and college students are starting to pack their suitcases to head to sunny, sandy Spring Break destinations! Spring Break is one of the most awaited weeks during the academic calendar for millions of college students to defrost from frigid temperatures, take a break from midterms and kick back and have some fun with friends.
As students flood popular Spring Break locales, it is the perfect medium in which to reach this highly sought after demographic. Students are relaxed, carefree and open to new experiences and products. There is still time to get your brand in front of students this Spring Break season through some of the most effective off campus media outlets. Whether it be branded cell phone charging stations or street teams combing the beaches to hotel media or nighttime venues, Campus Solutions can put your brand in front of the college audience.
College students can never have too much money – or too many clothes. Well, maybe too many Greek life T-shirts.
While so many students are strapped for cash, it’s interesting to find that 68% of high school and college students say they have never had a meaningful conversation with their parents about personal finance (according to a survey conducted by Fastweb).
To combat this statistic, DoSomething.org and H&R Block created the Dollars & Sense’s Would You Rather campaign. The interactive text message game posed penny-pitching questions and scenarios, which were followed by tips for saving money.
Several media outlets – including TIME.com, The Huffington Post and Mashable – wrote about the campaign, all spreading the word.
At the same time, Actor Justin Long recorded a PSA, which aired on CBS New York and Bravo, and within the Mall of America and at Six Flags.
Snapchat, Instagram videos, Facebook and Twitter were also utilized to maximize exposure.
Altogether, more than 100,000 young people learned personal finance tips and tricks by playing the Would You Rather game between January 28 and April 3, 2014.
On a separate occasion, DoSomething.org and retailer H&M launched the Comeback Clothes campaign. Because 85% of all textiles made (11.1 million tons – the equivalent of 70 billion fraternity and sorority T-shirts) end up in landfills each year despite the majority of fabrics are recyclable.
The international apparel brand and the non-profit organization encouraged young people to donate their old clothing (and run collection drives on campus, ultimately bringing worn wardrobes) to H&M for recycling.
Actress Olivia Wilde recorded a PSA in support of the action.
Publications such as TeenVogue, Seventeen.com and NylonMag.com praised the efforts alongside influential celebs like Kellan Lutz and Victoria Justice.
The campaign ran from April 10 through June 20, 2014, and more than 62,000 participants contributed more than 341,000 pounds of clothing.
On New Year’s Day in 2013, Cold-EEZE reeled in Vinny Guadagnino, reality star of MTV’s Jersey Shore, for a Polar Bear Plunge on Coney Island. The beneficiary was Camp Sunshine, an organization that supports children with life threatening illnesses as well as their families. Within a three-hour time span, about 3,000 people attended the event and a few hundred participated (including Vinny)! Of the 3,000 guests, more than half (approximately 1,600) were college students.
The brand chose Vinny as a celebrity guest due to the demographics’ familiarity with the Jersey Shore (which, at the time, was watched by millions of college students every Thursday night).
Leading up to the initiative, Vinny tweeted to his Twitter followers, encouraging them to partake in the day’s festivities. Cold-EEZE Cold Remedy also promoted the event via social media before and after the event, utilizing its Facebook page and Twitter handle. Through these verticals, the brand was able to share images captured at the event while distributing product information. Cold-EEZE also featured an event recap on its blog, sharing the success of the operation.
Because college students are constantly connected via social media, it made sense to use these avenues to garner their attention. There were 18 local campuses targeted for this challenge: Adelphi University, Colgate University, Cornell University, Fordham University, Syracuse University, Iona College, Skidmore College, Sienna College, New York University, Manhattan College, Hamilton College, Binghamton University, Barnard College, Manhattanville College, Ithaca College, Hofstra College, Hartwick College and Columbia University.
At the conclusion of the Cold-EEZE 2013 Polar Bear Plunge campaign, the initiative garnered a total of 150,743,694 media impressions – reaching college students (and other audiences) through regional and national websites, print publications and broadcast outlets.
Additionally, Cold-EEZE partakes in campus sampling, which involves targeting 15-20 college universities in cooler climates. The brand offers free Cold-EEZE Cold Remedy samples to students via their campus medical centers.
Students Spin at SoulCycle
Each time SoulCycle opens its black and yellow doors in a new town, the indoor cycling studio markets itself to the local universities.
Most recently, sessions for the inspirational 45-minute classes have started in Malibu, California. Fittingly, SoulCycle has been targeting Pepperdine University students using a great deal of field marketing, as they have in the past at The University of California, Los Angeles.
At UCLA, for example, the closest studio is about two miles away, in Brentwood.
Wearing SoulCycle gear, the SoulCylce staff ventures onto campus once a week to chat with the student body. While engaging with pupils, the young employees (usually two at a time) distribute free passes/fliers to students. About 50 of these gratis rides are given out. The brand values building a rapport with the students, which believes helps get young adults into classes and onto bikes.
At SoulCycle, the studios host private rides for students, and they can ride exclusively with their peers in a safe, fun, upbeat and empowering environment. Sororities and fraternities regularly book social engagements, too, and houses workout among their brothers and sisters.
The brand reaches out to specific school organizations, encouraging students to come in and try a class. Collegiates sign up in advance through their clubs/affiliations so no student ID is required at the door …which obviously isn’t the case college bars and clubs!
The Greek system has also utilized SoulCycle as a fundraising mechanism. Not only can spinning be a social, group, outing, instructor bios are available online – so riders can pick a personality, and schedule a class, that suits them best.
With great dance music (they have Spotify play lists), cool spaces (dark rooms with candles), and the ability to let loose, it’s the non-alcoholic, (and potentially) sweatier) version of a night out with friends… and a bit healthier, too.
On and off campus, college students are starving for good food at inexpensive prices. After all, spending money on tuition, books, rent and (dare we say) partying, adds up. And the dining halls can get pretty repetitive meal after meal — am I right? Pancheros Mexican Grill, a fast-casual Mexican restaurant chain, which has locations across the United States, draws in college students with its $1 burrito promotions. The $1 deal is offered during a two hour span for one week at the Pancheros locations close to college campuses in Iowa City, IA, East Lansing, MI, Ann Arbor, MI, Cedar Falls, IA, Ames, IA, and Urbana, IL. Comparatively, the downtown Iowa City location typically has the largest turn out. To promote the burrito for a buck offer among the student population, the brand relies heavily on social media marketing (using Facebook and Twitter), utilizes on-campus visits to distribute informative fliers (passed around by Burrito Relations staff and general managers), and uses in-store promotional materials, as well as a week of advertisements played on local radio stations. On Twitter, the brand responds directly to tweets from fans, followers and fellow lovers of Mexican cuisine. All of the eating action kicks off the week after classes begin in the Fall semester (usually at the end of August or in the beginning of September). Pancheros has participated in this campaign for more than five years. The vendors typically sell about 750 burritos in a 2-hour time frame, per day! Even though the effort brings a high volume of customers, the activation is geared toward building brand awareness and celebrating back to school, rather than a ROI, according to Pancheros. Aside from standard burritos, the chain offers burrito bowls, salads, tacos, quesadillas, and chips with queso, milk ancho salsa and fresh-made guacamole. The cost of a Pancheros burrito on any other day is $6.35.
Want to execute a Student Ambassador program?
Campus Solutions can help your company develop a large student ambassador program. Student ambassadors are great for helping spread their love for your brand with other students on campus. They can develop special events and fun demos for students and faculty on campus to showcase your product.
Let Campus Solutions help you.
We can provide your company with the resources to implement a program suited for your company. By investing in a yearlong campaign, we can assure you a nation of student ambassadors on major college campuses.
Campus Solutions interviews, selects and extensively trains student ambassadors. Each student ambassador will participate in specifically designed programs to promote your brand to fellow students. Promotions including campus postering and table top distributions to campus tabling and college street team events are scheduled throughout the school year.
Campus Solutions is in constant communication with student ambassadors throughout the year, receiving feedback and providing insight and recommendations. This information is shared with the clients. This is also a great opportunity for students who want to gain new skills, learn how to relate to the students on their campus, and get hands-on experience with your product and the business world.
If Campus Solutions can assist your brand expand its reach on campuses nationwide, please visit us at campussolutionsinc.com.
Back to school season is quickly approaching and many students will be getting situated for another year of studying and hard work. This gives marketers a perfect opportunity to reach the college student audience and make an effort to connect with them. As technology continues to rise and devices continue to evolve, many marketers are starting to reach this audience through digital media. This makes it much better and easier for the tech-savvy student.
Through digital media, students can interact with brands directly on college campuses via their mobile phones and tablets. Certain apps or programs can direct the user to content and campaigns relevant to college students, including campus-specific information and announcements as well as marketing campaigns. Students can be provided with valuable offers, content, and information based on their interests. This can allow advertisers to target the college student audience, making their campaigns more specific based on the preferences of the student.
Digital media is becoming more important for reaching the college student as this generation is more involved with technology. For more information, visit campussolutionsinc.com
The 2013 back-to-school and back-to-college season will be a crucial period for retailers to expand upon overall industry gains year over year. Lagging behind only the December holidays for second in consumer spending, 2012′s combined K-12 and college spending was estimated at $83.8 billion.
While NRF’s ’13 BTS and back-to-college spending surveys aren’t scheduled to be announced until July 16th, consumer optimism has improved in ’13 and many anticipate consumer spending, not only by parents of students but also college consumers, to meet or exceed ’12 back-to-school and back-to-college spending.
Campus Solutions Inc., the country’s largest college marketing agency, has the resources you need to contact college students and parents the weeks leading up to the first day of the new school year, from email and mailing marketing strategies to parents and students to on-campus media and non-traditional media. for more information, please visit us at www.campussolutionsinc.com.
March is quite the busy month to be a college student. Once Spring Break is over, students can turn their full attention to March Madness. Whether you’re lucky enough to...
March has finally arrived and college students are starting to pack their suitcases to head to sunny, sandy Spring Break destinations! Spring Break is one of the most awaited weeks...