Blog

Cancun, Panama City, and South beach are a few of the locations that come to mind when we think of spring break. Channels like MTV, Spike, and Vh1 have in the past highlighted these events, but what about the slope loving, adrenaline seeking, outdoorsy college student? Campus Solutions is well aware that a large segment of the college population does not head south, but  many students travel north in search of the perfect vacation.
 Campus Solutions  is partnering with many fortune 500 companies in order to enhance the spring break experience for college students. It’s a fun and exciting  atmosphere, where brands can add to the experience and get their name out. By segmenting and targeting these students we are able to come up with a plan that exposes the brand in a positive and entertaining way to large audience.  Creating memories that last a life time and starts building brand loyalty.
 
Adult Beverages (For Canadian resorts), Apparel, snacks, electronics, and many others categories can join in on the fun. For more information contact Campus Solutions at http://campussolutionsinc.com/.

Connecting your brand with Hispanic, African American and Asian American college students.

The Campus Solutions Greek Organization Network utilizes our connections to penetrate and segment  multicultural college students through our Latino fraternal organizations and Campus Solutions Black Greek letter organizations.

The National Association of Latino Fraternal Organizations including chapters within:

• Gamma Zeta Alpha – 20 campuses in Southwest United States

• Lambda Upsilon Lambda – 53 campuses mainly along the East Coast

• Lambda Theta Alpha – 111 campuses along the East Coast, Midwest, Southwest

• Phi Iota Theta – 68 campuses Coast to Coast

• Lambda Sigma Upsilon – 59 campuses mainly along the Eastern United States

The National Association of Latino Fraternal Organizations has over 700 campuses across the country.  With approximately 100 members per campus our relationship NALFO will allow us to reach 734,000 Latino students nationwide.

The Campus Solutions (BGLO) Black Greek Letter Organization Network allows our clients’ college advertising campaigns to penetrate the African American student population and reach some of the most influential students on many college and university campuses.  Our ability to skew to African American students, offers our clients the ability to generate meaningful relationships with their target audience of college students.

• Alpha Phi Alpha – 730 Member Fraternities

• Kappa Alpha Phi– 721 Member Fraternities

• Omega Psi Phi– 750+ Member Fraternities

•Alpha Kappa Alpha 958 Member Sororities

• Delta Sigma Theta– 950+ Member Fraternities

• Phi Beta Sigma– 650+ Member Fraternities

• National Pan-Hellenic Council (NPHC) – 9 African American Member Fraternities

For more information on how to meaningfully penetrate your college audience, feel free to reach Campus Solutions.

Summer’s Eve Campaign to Stress Vaginal Care for College-Aged Women

Unique Network of Universities Enables Campus Solutions to Reach College Audiences like No Other

With more than 17 million students headed back to college this fall, marketers across the U.S. have signed on with Campus Solutions, Inc. (www.campussolutionsinc.com) to help penetrate this hard-to-reach demographic, whose discretionary spending will exceed $50 billion this year, according to an industry forecast by Veronis Suhler Stevenson. In doing so, brands like Summer’s Eve that have signed on for exclusive collegiate promotions with Campus Solutions this fall are tapping into the marketing firm’s vast network of universities across the country.

“This promotion illustrates the uniqueness that Campus Solutions brings to every campaign, big or small,” said Bryan Carbone, President, Campus Solutions. “Our nationwide network of college campuses allows us to launch mass market campaigns across the country, or geo-targeted promotions on a regional scale. Very few marketing firms can offer this kind of precision and flexibility, and yet it’s at the core of what we do at Campus Solutions. And we are thrilled to tap into that experience and our contacts to launch these promotions with Summer’s Eve.”

Campus Solutions announced today a promotion with Summer’s Eve for its “ID the V” campaign, which highlights the importance of vaginal care. The promotion is aimed at college aged-women throughout the southwest, and will include the distribution of samples, quizzes and educational materials to five campuses in the region, including the University of Arizona (9/21-9/22), Arizona State University (9/27-9/28), CSU Northridge (10/4-10/5), CSU Fullerton (10/6-10/7) and CSU Long Beach (10/11-10/12).

Two days worth of events on each campus, featuring branded Summer’s Eve tents in Student Unions and public spaces, will also include more exclusive, specialized promotions with sororities. In total, Campus Solution’s Summer’s Eve promotion will expose the brand and its products to more than 150,000 college-aged women.

“The Summer’s Eve promotion gives Campus Solutions the opportunity to flex our muscles on a regional level,” said Carbone. “While we are mostly known for our nationwide programs, this campaign shows what we can do on a more localized basis. We now have the ability to offer geo-targeted promotions in any part of the country.”

College students are the most elusive – and prized – demographic with marketers today. They are estimated to spend more than $21.5 billion on food and beverage in one year alone, as well as $21 billion on electronics and cell phones; $10.5 billion on entertainment; $6.5 billion on footwear and apparel; and $6 billion on health and beauty. Also, 93 percent of this audience has credit cards, and 97 percent of them make their purchases off campus. Additionally, this year’s student body is said to be the most wired ever, spending an average of 11 hours a day engaged with media via cell phones, laptops, Blackberrys and iPods.

Campus Solutions is currently working on several major campaigns with Fortune 500 companies to introduce new products to the 2011-2012 college audience, and will announce several new partnerships in the coming months.

Tailgating Promotion Tackles Hard to Reach College Football Audience on Three Major University Campuses

October 13, 2011 – College football fans have been a prime target for snack foods for years, with more than 172 million fans watching games throughout the season. With that in mind, Campus Solutions, Inc. (http://campussolutionsinc.com) announced today a unique promotion for Spikes Salsa targeting three major northeast college campuses just in time for the fall football season. Starting Sept. 24 and going through Nov. 26, Campus Solutions will stage seven sports marketing promotional events on college campuses during home football games, bringing samples of two of Spike’s most popular flavors – Medium and Black Bean and Corn– to game day tail-gating crowds.

“There is no more elusive demographic than the young male and sports audience, and yet they represent a huge part of the snack food business,” said Bryan Carbone, President, Campus Solutions. “What better way to reach these consumers than college football season? We’ve created a unique marketing campaign that will reach a huge audience during football games at three major universities, and give Spike’s Salsa a terrific concentration of new customers. We’re confident this strategy will not only raise brand awareness but help engender brand loyalty.”

“We’re thrilled to be launching this promotion with Campus Solutions,” said Jocelyn Paal, Marketing Manager for LiDestri Foods. “Exposing our brand to the college audience is a great way to reach new audiences, and win their loyalty for years to come.”

Throughout the fall, Campus Solutions will dispatch “brand ambassadors” for Spike’s Salsa across all three campuses, where they will distribute 1,500 16 oz. samples, coupons and promotional items to game day tail-gating crowds at stadiums. In addition, they will distribute cards offering free downloads of the Ponderosa song “Old Gin Road.”

College students are the most prized demographic with marketers today. They are estimated to spend more than $21.5 billion on food and beverage in one year alone, as well as $21 billion on electronics and cell phones; $10.5 billion on entertainment; $6.5 billion on footwear and apparel; and $6 billion on health and beauty. Also, 93 percent of this audience has credit cards, and 97 percent of them make their purchases off campus. Additionally, this year’s student body is said to be the most wired ever, spending an average of 11 hours a day engaged with media via cell phones, laptops, Blackberrys and iPods.

Campus Solutions’s is currently working on several major campaigns with Fortune 500 companies to introduce new products to the 2011-2012 college audience, and will announce several new partnerships in the coming months.

Back to College Shopping is big business

This Fall semester, 19.7 million college students are returning to class. (according to the US Census Bureau) Retailers might be more excited than students.  It is estimated that $46 Billion will be spent on preparing college students for the school year. (according to the National Retail Federation)  College students tend to spend more than grade school students because they often have a new home to furnish in addition to apparel and school supplies.  Retailers have tailored their marketing efforts to attract these college spenders.  Let’s look at a couple examples:

Bed Bath & Beyond

Bed Bath & Beyond is a one stop shop for dorm room furnishings.  They have branded a sub section of their site and stores as “Campus & Beyond”.  The web site displays fully furnished rooms to help students envision their ideal setup.  The site provides a must have checklist categorized by Eat, Sleep, Study, Relax, Wash, and Organize sections.  Students can also find a ton of home furnishings branded with their college logo.  They also offer extra services like ‘College Gift Registry’ and ‘Moving Solutions’ to help subsidize and deliver the goods.  Bed Bath & Beyond has built brand awareness and store traffic by engaging in campus marketing activities.  For example, Bed Bath & Beyond has partnered with the Syracuse University bookstore to showcase their products at the on campus bookstore.  They have also worked with Columbia University to advertise at athletic events and offer student discounts.

Staples

Staples goes far beyond typical pencil and paper school supplies.  Back to school pages tend to highlight new slim, stylish laptops that appeal to hip younger users. The Staples web site includes a Dorm Essentials page, a shopping menu divided by grade, and video product reviews.  Products displayed as essentials include furniture, cleaning supplies, and snacks.  Rico Rodriguez, the lovable, funny youngster known as Manny on ABC’s hit series Modern Family, hosts short video segments that highlight Staples products.  These clips bring some humor and fun to the online shopping experience.

Both companies do a great job of offering a convenient online shopping solution and carrying a wide mix of products that college students want.  The challenge is getting in front of these college students at the right time of the year as they are making these purchasing decisions.  Campus Solutions has a nationwide network of brand ambassadors and student leaders in place.  Campus Solutions is able extend marketing campaigns to college campuses to build relationships with the highly sought after college consumer.  Increasing customer traffic and loyalty for the life of the student’s college career is well worth the marketing effort for this highly sought after customer demographic.

Census Info – http://www.census.gov/newsroom/releases/archives/facts_for_features_special_editions/cb11-ff15.html

National Retail Federation – http://www.nrf.com/modules.php?name=News&op=viewlive&sp_id=1157

Bed Bath & Beyond – http://www.bedbathandbeyond.com/bts01_checklist.asp

http://orientation.syr.edu/readyset/takingcareofbusiness/bedbathandbeyond.html

http://www.gocolumbialions.com/ViewArticle.dbml?&ATCLID=205243288&DB_OEM_ID=9600

Staples – http://www.staples.com/sbd/cre/marketing/back-to-school/college.html

http://www.staples.com/sbd/cre/marketing/back-to-school/dorm_essentials.html

Interactive Experience Allows Users to be the Star of their Own Rap Video

Campus Solutions to Tap Its Home Grown Greek Organization Network – the Largest in the Country

NEW YORK–Campus Solutions, Inc., the premiere marketing agency for college audiences, has been hired by Autumn Games, one of the leading publishers of interactive entertainment, to promote Def Jam Rapstar, the first true interactive Hip Hop music game experience for consoles, it was announced today by Bryan Carbone, Campus Solution’s President. The marketing company will focus its promotional efforts on 50 college campuses throughout the country, including its very own Greek Organization Network, comprising more than 600 fraternity and sororities nation-wide.

“We’re proud to partner with Autumn Games in bringing this unique interactive experience to our network of colleges and universities, and to also expose Def Jam Rapstar to our Greek organization network,” said Carbone. “We’re confident our experience in marketing to this hard to reach demographic will expose Def Jam Rapstar to a whole new audience. No other marketing agency can offer the depth and breadth of the university system that Campus Solutions can.”

Throughout the fall Campus Solutions will concentrate its efforts on building brand ambassador programs on 50 universities across the country, including sponsoring 300 events on campuses, off site bars and restaurants, and within the Greek housing communities. At each event students will have a chance to sample and experience Def Jam Rapstar with specialy-built consoles and entertainment systems, which will allow users to live out their rap star dreams with performances and emceeing.

In addition, Campus Solutions will identify and hire 50 “brand ambassadors” at universities across the country to serve as its campus brand representative.

Among the universities that will be visited are Arizona State University, University of Texas- Austin, Ohio State University, University of Central Florida, Florida State University, University of Colorado- Boulder, Virginia Tech, and University of Oregon, among other higher learning institutions.

The premiere emcee experience for video game consoles Def Jam Rapstar makes the world your stage by rhyming along to more than 40 of the greatest Hip Hop tracks ever created. Use your console camera to record and customize your video using the in-game editing tools, then upload your video to the fully integrated Def Jam Rapstar community at www.defjamrapstar.com, where you can share your videos across your social networks, Battle other emcees, comment on videos and much more. Def Jam Rapstar also offers you the ability to freestyle over tracks by some of the hottest hip hop producers and upload your freestyle performances for the world to decide how good you really are. Def Jam Rapstar offers a software only version of the game that retails for $59.99 for the Xbox 360 and PlayStation®3 and $49.99 on Wii, as well as a bundled version that includes software and one wired microphone for $69.99 for the Xbox 360 and PlayStation®3 and for $59.99 on Wii. For more information of Def Jam Rapstar please go to www.defjamrapstar.com.

Recognized for on-campus media and the country’s largest network of Greek letter organizations, Campus Solutions provides full service out of home media and niche consumer marketing campaigns to clients across the country.

Promotion to Culminate in a Week-Long Promotion in South Beach Miami

Campus Solutions, a New Jersey-based marketing company specializing in college marketing, has partnered together with Wise Snacks, a leading regional producer of salty snacks, to launch a 12-campus college tour to promote four flavors of the Wise Bravos Tortilla Chip brand. “The Bravos Flavor Fanatics Tour 2008” will bring the snack to thousands of college students up and down the east coast, culminating in a week-long promotion in South Beach Miami. The promotion will also include a contest component in which one lucky student can win $10,000. News of the promotion was announced today by Bryan Carbone, President of Campus Solutions Inc.
“Campus Solutions is uniquely qualified to launch this campaign for Wise Snacks,” said Carbone. “No other marketing firm can offer the kind of exposure on the collegiate circuit like we can, and we’re very excited to partner with Wise Snacks in promoting these snack flavors on 12 of the biggest college campuses in the US. This is the kind of program Campus Solutions excels at, and we’re confident our promotion will provide an unenvied promotional platform for the Bravos brand of tortilla chips.”
“The Bravos Flavor Fanatics Tour 2008” officially kicks off Feb. 4, and will promote four flavors of the Bravos Tortilla Chips brand: Peppercorn Ranch, Nacho Cheese, Sweet Pepper and Crispy Rounds. The promotion will visit 12 colleges throughout a 20 day window (see www.bravos.com for exact schedule), incorporating both campus events and fraternity samplings. Each event will feature large scale tables bearing the Wise brand and featuring free samples of each of the four tortilla chip flavors. Additionally, Campus Solutions will integrate Wise Brand Ambassadors in high traffic areas on all the campuses, passing out vending machine-size bags of the snacks. Campus Solutions will also set up Wi-Fi capabilities so students can visit www.bravos.com and enter to win a $10,000 prize, as well as IPod Nano and gift cards. Would-be film makers can also sign up to make short videos for viewing on the website.
The tour will build up to a week-long promotion in South Beach Miami from March 12-18, where Wise Ambassadors will take to the streets to distribute free samples of Bravos Tortilla Chips. They’ll be aided by a Bravos-branded station on Washington Ave adjacent to the popular Miami Ink location, which was immortalized in the aptly named reality series. build up to a week-long promotion in South Beach Miami from March 12-18, where Wise Ambassadors will take to the streets to distribute free samples of Bravos Tortilla Chips. They’ll be aided by a Bravos-branded station on Washington Ave adjacent to the popular Miami Ink location, which was immortalized in the aptly named reality series.
Among the campuses being visited will be Umass-Amherst, Boston University, Rutgers University-Newark, Syracuse University, Rutgers University-New Brunswick, NYU, Hunter College, St John’s University, University of Pittsburgh, Penn State University, Florida International University and University of Miami.
More than 17 million students – the largest enrollment ever – will attend U.S. college and universities this year, according to an industry forecast by Veronis Suhler Stevenson. The prized demographic is estimated to have spent more than $21.5 billion on food and beverage; $21 billion on electronics and cell phones; $10.5 billion on entertainment; $6.5 billion on footwear and apparel; and $6 billion on health and beauty. Additionally, 93 percent of this audience has credit cards, and 97 percent of them make their purchases off campus. Additionally, this year’s student body is said to be the most wired ever, spending an average of 11 hours a day engaged with media, whether it be cell phones, laptops, Blackberries or i-Pods.
Campus Solutions is currently working on several major campaigns with Fortune 500 companies to introduce new products to the 2007-2008 college audience, and will announce several new partnerships in the coming months.

NEW YORK–Campus Solutions, Inc., the premier college multi-platform media specialists, have partnered with TheQuad.com to bolster the awareness of the Lauren Conrad Collection.  Most well known for her beloved role on MTV’s 5-year smash hit reality television show, “The Hills”, Lauren is taking her passion and innate talent for fashion design to the next level.  LC3, (the Lauren Conrad Collection College Tour), involves a tour of five key university markets: Austin, Atlanta, Boston, Minneapolis and Los Angeles.

Campus Solutions, Inc. has built its core business on successfully implementing multiple market college promotions to students by engaging them within their comfort zones on their turf.  TheQuad.com, a free, .edu-only web platform and social portal designed to serve the needs of an actively enrolled college student, enlisted the help of Campus Solutions to spread the word about the upcoming fashion tour. TheQuad.com intends to use this tour as the launching event for their release as a social portal.  Lauren Conrad’s mass appeal to the college age student presented a great cooperative partnership to launch her line of clothing while simultaneously introducing TheQuad.com to the college world.

The fundamental key to this promotion is to reach out exclusively to the woman demographic – placing primary focus on the sorority students that are active at each of these schools.  Campus Solutions, Inc. will deploy a small army of its brand ambassadors to each of the schools where they will engage students, distribute branded materials and promote to sorority sisters at their houses and during chapter meetings. “Campus Solutions is distinctively experienced in carving out the sorority-focused demographic and implementing a two-tier marketing strategy that impacts them directly,” said Bryan Carbone, President of Campus Solutions, Inc. The chief designer behind the clothes naturally is Lauren Conrad.  Throngs of students will attend these fashion shows as a direct result of the multi-tiered media blitz.  And the local student talent from the hometown universities will be modeling Lauren’s recently released spring collection.  One lucky model will win a grand prize that includes a trip to Los Angeles to spend fashion week with Conrad in 2009.

Lauren Conrad will be the spokesperson and featured host of each runway show along the tour.  All fashion models will don Aldo shoes, a key sponsor for the LC3 tour and their make-up will be provided by .mark cosmetics.  The promotion to kick start this college fashion tour is slated to launch on October 2nd, running through the month of October.  Some of the college campuses that will be featured include Georgia State, Georgia Tech, University of Texas – Austin, University of Minneapolis – Twin Cities, Brandeis University and Boston University.

More than 17 million students will attend U.S. colleges and universities this year, according to an industry forecast by Veronis Suhler Stevenson. The prized demographic is estimated to have spent more than $21.5 billion on food and beverage; $21 billion on electronics and cell phones; $10.5 billion on entertainment; $6.5 billion on footwear and apparel; and $6 billion on health and beauty. Additionally, 93 percent of this audience has credit cards, and 97 percent of them make their purchases off campus. Additionally, this year’s student body is said to be the most wired ever, spending an average of 11 hours a day engaged with media, whether it be cell phones, laptops, Blackberries or iPods.

Campus Solutions is currently working on several major campaigns with Fortune 500 companies to introduce new products to the 2008-2009 college audience, and will announce several new partnerships in the coming months.

Campus Solutions College Tour Helps Achieve Ratings Increase of 36 Percent in the Women 18-24 Demographic

New York — A country-wide college tour by Campus Solutions Inc. promoting SoapNet’s launch of “The O.C.” and “One Tree Hill” helped the cable network achieve a 36 percent spike in ratings compared to the year following, according to data released by the Nielsen Media Research Company. Campus Solutions Inc. was contracted by the cable network to promote the series’ launch at colleges and universities across the country, and spent weeks visiting the campuses giving out free cups of coffee in SoapNet-branded mugs, while distributing information about the shows’ premiere.

“This was an intimate, personalized campaign designed to raise awareness on college campuses of SoapNet, and the syndicated premieres of these two popular dramas,” said Bryan Carbone, President, Campus Solutions Inc. “The shows tend to skew heavily female and young, and so we worked with SoapNet in putting together a tour of universities to best reach this demographic. We were extremely pleased to see how well the series premiered, especially with the audience we spent weeks going after.”

The premiere of “One Tree Hill” on SoapNet was watched by 3.6 million viewers – its largest audience ever. Additionally, both “One Tree Hill” and “The O.C.” have generated record ratings in their timeslots on SoapNet, exceeding expectations by the network.

Campus Solutions designed an 11-campus tour across the U.S., hitting SoapNet’s top markets and exposing the network and the two shows to hundreds of thousands of young female viewers. Among the markets visited were Atlanta, Austin, Boston, Chicago, Cincinnati, Greensboro, Los Angeles, Nashville, New York, St. Louis.

More than 17 million students – the largest enrollment ever – will attend U.S. college and universities this year, according to an industry forecast by Veronis Suhler Stevenson. The prized demographic is estimated to have spent more than $21.5 billion on food and beverage; $21 billion on electronics and cell phones; $10.5 billion on entertainment; $6.5 billion on footwear and apparel; and $6 billion on health and beauty. Additionally, 93 percent of this audience has credit cards, and 97 percent of them make their purchases off campus. Additionally, this year’s student body is said to be the most wired ever, spending an average of 11 hours a day engaged with media, whether it be cell phones, laptops, Blackberrys or i-Pods.

Campus Solutions is currently working on several major campaigns with Fortune 500 companies to introduce new products to the 2007-2008 college audience, and will announce several new partnerships in the coming months.

Sock Maker Hires Company to Promote Champion Line With Athletic-Minded Students on University Campuses

New York — A drive to promote the Champion line of men’s sock wear resulted in a successful, five-campus college tour launched by Campus Solutions Inc this past academic year, it was announced today by Bryan Carbone, President, Campus Solutions Inc. The New Jersey-based marketing company, one of only a few firms specializing in college marketing, put together a comprehensive tour of university campuses in which more than 10,000 pairs of socks were distributed to college athletes, in addition to 10,000 water bottles, key chains and magnets. Additionally, the company wrapped three cargo vans in Champion colors and banners, and also sponsored a raffle in which students could win $250 worth of Champion gear.

The tour included campuses of Boston University, Boston College, University of Hartford, Temple University, La Salle University throughout the fall semester of 2006.

“This was a different campaign in which the client wanted to target a specific audience within the university system – athletes,” explained Bryan Carbone, President, Campus Solutions Inc. “We worked with Champion in putting together a small tour of universities with large athletic programs, and designed features to best attract these students. The end result was an incredibly successful campaign in which thousands of student athletes were introduced to the Champion brand of sock wear.”

“It was a very pleasurable experience working with Campus Solutions on our Champion High Performance Sock campus tour,” said Brenna B. Husel, who oversees marketing for Champion as part of Hanesbrands Inc. “The campaign was executed professionally and the enthusiasm the brand ambassadors generated for the brand was great. Campus Solutions has the ability to target not just college students in general but they can pinpoint college athletes specifically which was necessary for this program to succeed. Our samples were given to students just as they entered the student athletic centers enabling them to wear our socks that same day during their workouts. Reaching active students on the intramural fields was a fresh venue for us and the sample recipients were delighted that we were involving them on that local level.”

More than 17 million students – the largest enrollment ever – will attend U.S. college and universities this year, according to an industry forecast by Veronis Suhler Stevenson. The prized demographic is estimated to have spent more than $21.5 billion on food and beverage; $21 billion on electronics and cell phones; $10.5 billion on entertainment; $6.5 billion on footwear and apparel; and $6 billion on health and beauty. Additionally, 93 percent of this audience has credit cards, and 97 percent of them make their purchases off campus. Additionally, this year’s student body is said to be the most wired ever, spending an average of 11 hours a day engaged with media, whether it be cell phones, laptops, Blackberrys or i-Pods.

Campus Solutions is currently working on several major campaigns with Fortune 500 companies to introduce new products to the 2007-2008 college audience, and will announce several new partnerships in the coming months.