College event marketing

College graduation marketing strategies

Friday, February 27th, 2009

Graduation day is a huge benchmark in the lives of college students.  This date is marked in both the calendars of students and parents and the arrangements to attend graduation ceremonies are made months in advance.  Brands interested in reaching college students on the cusp of graduation as they enter the workforce should consider earmarking a budget to reach this important consumer group.

Campus Solutions, a college marketing company specializing in advertising programs that segment the college student demographic, is providing our clients with a number of unique methods to target these graduating seniors and their parents.  Graduation weekend is a terrific opportunity to reach both students and parents during the student’s final year in college.  Campus Solutions, Inc. offers a number of strategies to interact with the crowds of students and parents during graduation weekend whether it be through product sampling, college street teams, branded bus tours, demonstrations or tabled events on campus.

For more information on college graduation marketing events or college advertising, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan@campussolutionsinc.com.

Marketing to college women: product sampling and product promotion

Wednesday, February 18th, 2009

For consumer brands geared towards young adult women, a product sampling and promotional event reaching college women can be an effective use of a company’s resources.  Campus Solutions, Inc., a college marketing company specializing in product promotion and non-traditional advertising, offer brands targeted sampling distribution and focused product sampling based on each client’s target markets and consumer demographics.  Campus Solutions has the ability to segment the college demographic by implement highly-targeted sample distribution.

For each college sampling initiative, our clients are assured that the execution of their brand’s college promotion is in accordance with campus guidelines and local and state laws.  For a product sampling and promotional event targeting college women, our extensive college media network offers a variety of methods to focus your brand’s initiative.

For more information on marketing to college women or Out-of-home advertising, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan@campussolutionsinc.com.

College Weight Loss and Health Awareness Marketing Strategies

Friday, February 6th, 2009

Campus Solutions is offering brands to an opportunity to encourage healthy living and weight loss among college students on campuses across the country.  Through Campus Solutions, Inc.’s college media network, we will create a healthy living marketing campaign where students participate in a weight loss challenge or a health awareness campaign.  A promotional website will be implemented and locations where students can “weigh in” will allow students to track their results and compete for incentives.

For more information on college health awareness promotions or college marketing opportunities, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan@campussolutionsinc.com.

Cuban-American college student marketing

Thursday, January 8th, 2009

Celia Cruz.  Orlando “El Duque” Hernandez.  Café Cubano.  Each are a part of the fabric of Cuban culture.  Campus Solutions, Inc., the country’s premier college marketing company, is offering brands the opportunity to sponsor a catered Cuban buffet and Cuban-influenced college marketing tour targeting 2-year and 4-year South Florida campuses during Cuban Cultural Week.

The tour will begin at the University of Miami on March 9th, 2009 and will reach five Florida campuses from three major DMAs: Miami, Orlando and Tampa.  This is an excellent opportunity to increase brand awareness among the Cuban-American and Hispanic college student demographic.  Following your company’s college tour, you may choose to reach students off campus during Spring Break throughout the month of March at Panama City Beach and South Beach.  Campus Solutions, Inc. and our network of partners provide the most efficient methods to reach students both on and off campus.

For more information on this or any other college marketing spring break opportunities, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan@campussolutionsinc.com.

Spring semester offers excellent marketing opportunities

Friday, December 19th, 2008

Especially during economic uncertainties, it is important to remember the value of the college consumer.  Recent surveys suggest that college students continue to spend their discretionary income this season on gifts and retail.  Whether your company is interested in targeting students on or off campus, Campus Solutions, Inc. provides a number of unique spring semester marketing initiatives for companies interested in marketing to college students.

One unique trend in higher education is the increase of midyear enrollment.  Although the fall semester continues to be the first semester for most students, many schools are receiving too many qualified applicants to accept each student.  And students are choosing midyear enrollment and delaying their education to be accepted to their first choice.  For a sampling endeavor, the spring semester allows for companies to experiment with a campus sampling program by targeting incoming freshmen during the spring semester.

This year, Panama City Beach, FL, South Padre Island and other U.S. destinations are expecting to receive additional spring breakers as more students plan on staying in the country this spring break.  Campus Solutions, Inc. provides ultimate branding opportunities for companies to reach hundreds of thousands of college students during spring break.

March Madness generates a great deal of excitement and rivalry on campuses throughout the country.  Campus Solutions, Inc. offers a number of unique marketing opportunities during March Madness reaching students on campuses with the most prominent college basketball programs.

College campuses become extremely busy in the spring as the temperatures warm.  Student lawns are saturated with students laying out, studying or participating in a physical activity.  A street team effort where our company’s experienced staff who are familiar with each campus will be acting as your brand’s street team and providing premiums and samples to students throughout the semester.

Finally, for those brands interested in reaching students and parents of students during graduation, we offer both traditional and non-traditional media opportunities that target both parents and students during the graduation ceremonies.  For more information on these or other college marketing opportunities, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan@campussolutionsinc.com.

Fraternity and sorority branded volleyball

Friday, November 21st, 2008

The sport of outdoor volleyball has seen it’s popularity in the United States soar in recent years.  On college campuses, it is common to see teams of college men, women and coeds participating in a game of volleyball being played at one of the active fraternity houses or throughout campus.  Volleyball is the country’s 2nd most popular participation sport behind soccer.  At a college or university, groups of college students will attend a volleyball match to support their friends, fraternity brothers or sisters.

Campus Solutions, Inc. specializes in college marketing and provides our clients with opportunities to reach the college student demographic.  For brands and agencies interested in targeting athletic-minded students and the Greek community, Campus Solutions provides fraternity and sorority branded volleyball opportunities as well as several other college athletic promotions.  For a branded college volleyball initiative, we will utilize our established network of fraternities & sororities, which is the most extensive in the industry and provide each house with a branded volleyball net and your company’s branded volleyballs.  We encourage companies to contact us to implement a campaign specific to their brand.

For information on fraternity and sorority promotions, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan@campussolutionsinc.com.

Parents Weekend- College Marketing Opportunity

Tuesday, September 23rd, 2008

For both parents and students alike, Parents Weekend is a date marked on everyone’s calendar.  Parents Weekend is often the first time a parent returns to school after moving their student in at the beginning of the school year.  During the weekend, parents asses their child’s living situation and make purchases in retail stores in the area.  Shopping malls are busy as parents spend money in retail stores buying students warmer clothing for the cooler season.  Other common purchases include products for the home, whether its refilling exhausted supplies buying groceries or making home improvements.  Purchases which may have been overlooked at the beginning of the school year have been added to a “To Do List”.

Parents Weekend is a great college marketing and parent marketing opportunity that allows a brand to reach both demographics as a number of purchase decisions are being made.  Campus Solutions Inc., a premiere college marketing company specializing in campus event marketing and nontraditional advertising, is providing our clients with effective strategies to reach college students and their parents during Parents Weekend and throughout the school year.

For more information, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan@campussolutionsinc.com.

Harness the youth vote: Democrats target college students

Tuesday, August 26th, 2008

In what is certain to be another close presidential election, the Democratic Party is hoping that a large turnout among young adults will solidify Barack Obama’s presidential nomination.  America’s youth has been particularly passionate for Barack Obama and the Party hopes that this election, young people will come out and vote in numbers.  With just over two months before the general election, a concentrated push to reach the 18-29 year old demographic is underway.

Campus Solutions, Inc., a premiere campus event marketing company specializing in reaching the college student demographic, is providing opportunities for both political parties to target the college vote.  The strategy is to cultivate relationship with key influencer networks and drive college students to the polls.

As students are making their way back to school, Campus Solutions’s experienced college street teams will be targeting colleges and universities in swing states with on-campus interactive promotions and off-campus events.  Text messaging campaigns, college newspaper advertising and campus posterings are also great methods to reach college students.

Co-sponsored events may also be available with a number of groups on both the left and right which have a strong presence on campuses.  Some of the groups on the left might include College Dems, United States Student Association, and Young Democrats of America.  On the right, the College Reps are extremely well organized on college campuses.

For more information, please visit Campus Solutions’s website at www.campussolutionsinc.com or feel free to reach Bryan Carbone directly at Bryan.

Go Green On Campus: Pedal For Power

Thursday, August 21st, 2008

Campus Solutions, Inc. encourages our clients to consider methods to reduce energy consumption and conserve our natural resources on each college and off-campus event.  One strategy to conserve energy is utilizing pedal energy.  Bicycle pedal power creates enough energy for an event by transferring human energy into power.  A bicycle will be attached to a generator and your event will be powered by students.  This is also a great way to encourage student interaction and prizes may be awarded to students who bike for over five minutes.

Go Green On Campus- Pedal For Power: Using alternative energy powering your brand’s event is another great opportunity to improve your brand’s green image and show off your brand’s greenness to college students.  Students will be keeping your event powered, generating sufficient energy to power video games, laptops, music and more.  Campus Solutions provides a number of college marketing strategies allowing companies to Go Green On Campus.  For more information, please visit Campus Solutions’s website or feel free to reach Bryan Carbone directly at Bryan@campussolutionsinc.com.

College Recreation Centers- Product Promotion

Tuesday, August 19th, 2008

For products geared toward college athletes, Campus Solutions, Inc. is providing our clients with a precisely-targeted delivery network in order to reach active young men and women through campus event marketing through the college recreation centers.

If the target audience is athletic college students, one obvious category would be to reach college men and women who participate in school sports and work out at the college recreation center.  Most athletes tote along their gym outfits and a beverage to stay hydrated for their grueling workouts.  We can capitalize on this trend by providing a product that they can rely on and sample at the time they need it most.

Campus Solutions is recognized for providing our clients with opportunities to target specific niches within the college student demographic.  For more information, please visit Campus Solutions’s website or feel free to reach Bryan Carbone directly at Bryan@campussolutionsinc.com.