off-campus marketing

Students have made it half way through the semester. They have crunched in everything they could for midterms and are finally getting ready to enjoy their much needed Spring Break. Finals are quickly approaching and many college students are focusing on these exams, plus final presentations.  For many consumer brands, the season may offer a perfect opportunity to initiate their college marketing efforts.  During the final weeks of school, student’s priorities tend to shift gear from social activities over to academia. Large crowds of students will flock all over campuses including, coffee shops, the library, and campus lawns, reviewing lecture notes and reading material.

That is why at Campus Solutions we believe that it’s a great opportunity for clients to start their marketing efforts towards the college demographic. Using snack brands as an example, the weeks leading to final exams is ideal timing for product sampling initiatives and fitting messages recognizing students’ efforts and promoting healthy study breaks. Brands may choose to promote a study break contest or offer students products on the go. Here at Campus Solution we are staffed with people familiar with each campus and acting as your company’s liaison. We could use street teams to engage the students, and other opportunities include campus postering and signage opportunities through our network of local coffee shops frequented by students.

For more information, please visit us at Campus Solutions. Lets talk and create a unique college marketing plan just for you!

Spring Break is around the corner and college students are getting ready to go on the vacation they’ve been saving up for all year. With the increased popularity of marketers getting their foot in the door on the beach, at the club and in restaurants, the hotel is also a great place to greet students. Whether it is presenting them with a sample upon first arrival at the hotel or an in-room promotion, all can be an effective way to reach the college student on Spring Break.

Campus Solutions’ extensive network of college media offerings include a variety of unique and effective Spring Break tactics for your company this 2012 season.

For more information on Spring Break hotel media, please visit our website at www.campussolutionsinc.com.

There is something to be said when millions of Americans tune in to watch a college basketball game. Either watching it live on the bleachers or at home with friends surrounding a 52-inch TV or by hitting up the local bars or restaurants. Basketball has a strong affect on people, and there is more then one explanation why. Some watch it for entertainment, while others get a rush from the competitive nature of the Sport. Some view it as a way for the community to come together and interact with other members of the community, becoming a point of interest that unites people.

Campus Solutions understand the frenzy of March Madness and wants to work with you, to find ways to tap into this phenomenon. Last year, networks such as CBS, TNT, TBS, and TruTV broadcasted the games. CBS alone drew in 9.6 million viewers. Campus Solutions wants to focus our attention on the masses of people that actually attend the games. By Setting up street teams, table events, and bar parties we are able to make contact with actual game goers. Reaching out to a large number of potential customers.

Here is a list of the top 25 college teams to look out for:

Kentucky                               Wichita State                       Indiana

Syracuse                                Florida State                        Wisconsin

Kansas                                    San Diego State                  Georgetown

North Carolina                   Creighton                              Murray State

Missouri                                UNLV                                       Baylor

Duke                                         Temple                                   Michigan

Ohio State                              Florida                                   Iowa State

Michigan State                    Notre Dame

Marquette                             Gonzaga

For more information on Campus Solutions’ college marketing and out-of-home media, please visit our website atwww.campussolutionsinc.com.

Cancun, Panama City, and South beach are a few of the locations that come to mind when we think of spring break. Channels like MTV, Spike, and Vh1 have in the past highlighted these events, but what about the slope loving, adrenaline seeking, outdoorsy college student? Campus Solutions is well aware that a large segment of the college population does not head south, but  many students travel north in search of the perfect vacation.
 Campus Solutions  is partnering with many fortune 500 companies in order to enhance the spring break experience for college students. It’s a fun and exciting  atmosphere, where brands can add to the experience and get their name out. By segmenting and targeting these students we are able to come up with a plan that exposes the brand in a positive and entertaining way to large audience.  Creating memories that last a life time and starts building brand loyalty.
 
Adult Beverages (For Canadian resorts), Apparel, snacks, electronics, and many others categories can join in on the fun. For more information contact Campus Solutions at http://campussolutionsinc.com/.

Here’s a good example of a current ambient media campaign for Marvel and the upcoming XMEN: First Class film, in theaters June 3rd.  Ambient media consists of a wide range of products including power wash stencils, window clings, wall projections and postering.  Postering continues to be one of the most popular and effective means of promoting movie premiers, products and services.

To promote A&E’s Breakout Kings season premiere, prisoner jumpsuits were placed throughout Manhattan.

To generate excitement around season 2 of Swamp People, the History Channel staged a faux alligator diving into a sewer.  This is sure to reignite New Yorkers’ fears of alligators living in NYC’s sewer systems.

A study released this month by Arizona Republic tested 84 reusable grocery bags for contamination and discovered that more than half were contaminated with bacteria that could cause serious illness.  The findings suggests that by unknowingly placing raw meat in reusable bags, consumers may be taking serious health risks if they are not consistently washing the cloth bags with detergent and water.  At Campus Solutions, we see this as an opportunity for marketers to implement a branded detergent distribution within grocery stores and health nutrition stores.

Campus Solutions is the country’s premier college marketing and OOH media company offering brands non-traditional media opportunities to reach niche consumer groups.  Your company may reward shoppers for being eco-friendly and bagging their groceries with reusable grocery bags by providing each customer with your company’s branded detergent.  Through Campus Solutions’ network of national grocery store chains and natural food health stores, your promotional materials may be distributed by your company’s branded green team or distributed by the cashiers at venues within your top markets.

For more information on Campus Solutions’ college marketing and out-of-home media, please visit our website at www.campussolutionsinc.com.

Static Paper is a cost effective out-of-home advertising medium offering marketers the ability to create buzz and capture the attention of potential consumers.  Static Paper ads offer brand messaging via static clings.  Campaigns are executed via street teams which place the static paper on parked vehicles.  Static Paper marketing strategies are great for targeting high traffic locations including entertainment venues, restaurants and a great addition to a marketer’s college marketing strategy.  Here’s a recently executed Static Paper campaign: watch?v=98U2O7cpcNw

The Campus Solutions Ambient Media selection consists of a wide range of products including Static Paper.  For more information on Campus Solutions’ college marketing and out-of-home media, please visit our website at www.campussolutionsinc.com.

Keeping with tradition this holiday season, the streets of NYC are crowded with shoppers purchasing gifts at retailers throughout the city.  December is an excellent time for brands to implement street team promotions and sampling within NYC and major markets across the country.  December is typically the second busiest time of the year behind the summer for brand-sponsored street team promotions.

Campus Solutions Out-Of-Home media opportunities offers brands the opportunity to reach these consumers through nontraditional media. We encourage brands and agencies eager to execute brand-sponsored street team promotions within NYC and the top 200 DMAs.  Campaign may include street teams, sampling, events, ambient media and guerrilla tactics including chalk stenciling and water stenciling.

For more information on Campus Solutions’s out-of-home media, please visit our website at www.campussolutionsinc.com.

With the Back-To-School season quickly approaching, Campus Solutions is offering brands a variety of innovative media vehicles to reach college students as many back to school purchases are being made during the last weeks of summer and as students arrive on campus.  Brands may consider a multi tier strategy utilizing Campus Solutions’s OOH media engaging college students this summer at beaches, bars and off-campus hot spots while taking advantage of our company’s vast college media delivering your message to students on campus.

Campus Solutions focuses on alternative and non-traditional media strategies to reach students this summer to create maximum exposure for your campaign.  We encourage brands and agencies to contact Campus Solutions to generate the results and improve the position of the brand.

For more information on Campus Solutions’s college and OOH media, please visit our website at www.campussolutionsinc.com.