off-campus marketing

Product Sampling To Reach Active Men

Wednesday, September 10th, 2008

Campus Solutions, Inc. offers a number of product sampling and literature placement opportunities that reach a captive audience in a clutter-free environment.  Connecting brands with their targeted audience, our turn-key programs enable brands to reach targeted demographics in major U.S. cities.

For a product sampling campaign geared to reach active men, our networks are designed to focus on venues where men frequent the most.  Some of our most popular networks targeting active men include:

  • Health Clubs
  • Sports Centers
  • Barber Shops, Hair and Nail Salons

We will focus on high-volume fitness centers and barber shops in your specified markets.  The goal here is to capture young males with staggered frequency.  Men, on average, trim their hair once every three weeks.  However, they work out at their gym three or four times per week.  The emphasis will be placed on involving several locations per market.

For more information on the sampling programs we offer, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan@campussolutionsinc.com.

Product Sampling to Women: Salon and Fitness Opportunity

Wednesday, September 3rd, 2008

Campus Solutions, Inc. is a strategic product placement company designed to match high-quality products with their ideal target demographic.  We are also considered one of the most recognized college marketing companies in the country.  Since 2005, we have been providing our clients with product sampling opportunities to reach active women on the go.

Campus Solutions has developed the most extensive network of hair and nail salons as well as yoga and Pilates centers throughout the country.  Our experienced staff will be hand-delivering a supply of product samples to satisfy the demand of the salons and yoga and Pilates centers for a one month duration.  Campus Solutions will offer entrée into this highly-concentrated group of active women.  The focus of the campaign is placed on brand awareness and accurate execution of this very specific niche.

We encourage companies to contact our company to ensure a successful product sampling campaign.  For more information please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan@campussolutionsinc.com.

Harness the youth vote: Democrats target college students

Tuesday, August 26th, 2008

In what is certain to be another close presidential election, the Democratic Party is hoping that a large turnout among young adults will solidify Barack Obama’s presidential nomination.  America’s youth has been particularly passionate for Barack Obama and the Party hopes that this election, young people will come out and vote in numbers.  With just over two months before the general election, a concentrated push to reach the 18-29 year old demographic is underway.

Campus Solutions, Inc., a premiere campus event marketing company specializing in reaching the college student demographic, is providing opportunities for both political parties to target the college vote.  The strategy is to cultivate relationship with key influencer networks and drive college students to the polls.

As students are making their way back to school, Campus Solutions’s experienced college street teams will be targeting colleges and universities in swing states with on-campus interactive promotions and off-campus events.  Text messaging campaigns, college newspaper advertising and campus posterings are also great methods to reach college students.

Co-sponsored events may also be available with a number of groups on both the left and right which have a strong presence on campuses.  Some of the groups on the left might include College Dems, United States Student Association, and Young Democrats of America.  On the right, the College Reps are extremely well organized on college campuses.

For more information, please visit Campus Solutions’s website at www.campussolutionsinc.com or feel free to reach Bryan Carbone directly at Bryan.

College Apartment Complex Promotions

Sunday, July 20th, 2008

Apartment living is an extremely popular housing decision among college students after their freshman year.  Living off-campus at a college apartment complex has built in advantages to residence hall living.   Students can enjoy more freedom, a private bathroom and a larger living area.  Apartment amenities often include pools and lounge chairs, attracting students and their guest visitors poolside.  College apartment complexes are typically the hot spots during the warmer months when the temperature is at least 80 degrees.

Campus Solutions, Inc. provide opportunities for brands to reach students at the most popular apartment complexes local to campus.  These promotions can generate great word-of-mouth marketing and improve a brand’s image among the collegiate demographic.  Generating buzz on the weekend off-campus would ensure great foot traffic for a brand’s on-campus event later in the week.

Some campaign ideas include live music, giveaways, models and promotional vehicles.  Campus Solutions will coordinate local radio, college newspaper advertising and campus postering to promote these events.

Campus Solutions, Inc. specializes in campus promotions that reach college students both on and off campus.  For more information, please visit Campus Solutions’s website at www.campussolutionsinc.com or contact Bryan Carbone directly at Bryan@campussolutionsinc.com.

Back-to-college promotions

Monday, July 14th, 2008

According to the National Retail Federation, back-to-college consumer spending accounted for over $47.3 billion in 2007.  Both parents and students are willing to spend on items that allow students to express themselves through college-related merchandise such as dorm room furniture, clothing and electronics.  College freshmen typically spend the most with $1,193.60 and those living in residence halls spend $1,529.45.

Campus Solutions is providing opportunities for companies to reach the collegiate demographic on-campus the days leading up to the first day of class.  A back-to-college tour will target major college campuses using a street team approach reaching students at residence halls, fraternities, sororities, student lawns and off-campus housing.  In addition, Campus Solutions, Inc. has partnered with national moving companies which may be utilized where professional movers can assist sororities and off-campus residents with their move.

Your mobile college promotional campaign will include your company’s college street team and promotional vehicle that will target the high-traffic locations both on and off campus.  A back-to-college promotion may include a product or your company’s material that will be distributed the days leading up to school.  Branded-vehicles may be used and staff members will be dressed in your company’s attire.  To allow for a certain amount of consistency, regional campaigns will be performed by the same street team members from one campus to the next.  Additional opportunities include “Welcome Back” promotions at fraternity and sorority houses.

The team members and vehicle will be mobile and will target student housing and campus hot spots for one day on each campus.  Student lawns are typically extremely popular with students enjoying the sun, playing sports or meeting in large groups.

For more information, please visit Campus Solutions’s website at www.campussolutionsinc.com or feel free to reach Bryan Carbone directly at Bryan@campussolutionsinc.com.

Hoboken Promotions: PATH Train sampling promotion

Sunday, July 13th, 2008

Hoboken, NJ has become a thriving, bustling city, which has seen its popularity among young adults soar in recent years.  Residents of Hoboken depend on the PATH Train, the commuter rail line, as a reliable and inexpensive transportation method that operates lines in and out of New York City 24/7 via the World Trade Center and 33rd Street lines.  During rush hour, trains depart Hoboken’s downtown station every five to six minutes full of passengers.  ”Hoboken has become a comfortable place for post-college age young people” said Hoboken’s mayor, David Roberts.

Campus Solutions, Inc., a college marketing company specializing in non-traditional media, provides sampling opportunities to reach these PATH commuters.  A Hoboken PATH train sampling promotion allows your product to reach consumers during their morning commute, Monday through Friday.  Campus Solutions’s street team members will be dressed in your company’s attire and sampling your product to each PATH rider.  Campus Solutions provides marketing opportunities to sample at the Hoboken, Journal Square, Jersey City and Newark PATH stations.

Hoboken has been voted Best City for Singles Over 30, a part of Money‘s Best Places To Live.  Hoboken is a college campus for young professionals” said Chris Corbin, Hoboken resident.  For more information, please feel free to visit our website at www.campussolutionsinc.com or reach Bryan Carbone directly at Bryan@campussolutionsinc.com.

Back To School concert event 2008

Thursday, July 10th, 2008

One of the biggest college events of the summer will be a two-day concert event taking place in Athens, Georgia the weekend students arrive back on campus .  Over 20,000 college students from University of Georgia, Gainesville College and Piedmont College are expected to be in attendance.  This is a great opportunity to reach students over the summer just as they are arrive back to school and are making big purchase decisions.  Campus Solutions, Inc. and our affiliates will be providing sponsorship and exhibitor opportunities to companies interested in reaching a high-volume of students off-campus as they arrive to school.

The concert will be held on August 21st and August 22nd from 11 am to 9 pm.  Performing on stage will be music from the best up-and-coming bands as well as fashion shows and student challenges.  College students in attendance will also have the opportunity to try out new products and learn about new services.  Some additional highlights of the concert include:

  • Battle of the bands
  • EA Sports Madden tournament
  • A college fashion show
  • Guitar Hero tournament
  • Contests and prizes
  • Product samples
  • Interactive sponsored events

For information on how to become a sponsor or vendor at the two-day college concert promotion, please reach Bryan Carbone at Bryan@campussolutionsinc.com or visit our website at www.campussolutionsinc.com.

Summer opportunities: Marketing to college students

Friday, June 27th, 2008

Today marks the first day of summer for NYC public schools, ushering in a new class of college freshmen.  Campus Solutions wanted to share some strategies that we provide our clients that allow brands to reach college students off-campus during the summer months:

  • Cinema advertising: Cinema advertising is the full-color marketing that happens on the big screen during the 30 minutes before each movie plays in a theater.
  • Beach promotions: Beach promotions are a great opportunity to sample product to college-age students.  Campus Solutions requires no more than 30 days lead time for a beach product sampling and street team summer event.
  • Nightclub and bar promotions: Bars and nightclub promotions target a younger audience and can support a brand’s youthful image.
  • Hair and nail salon sampling: Focusing on upscale and high-volume hair and nail salons, the goal here is to reach women with staggered frequency.  Campus Solutions has developed a nationwide network of salons for our clients interested in sampling products to women on-the-go.
  • Athletic centers & gyms: An athletic center sampling strategy reaches both active men and women.  Product sampling and branding opportunities are available at the entrances of these facilities.

For more information, please visit our website at www.campussolutionsinc.com or feel free to contact Bryan Carbone directly at bryan@campussolutionsinc.com.  Here’s an interesting video from www.wnbc.com on NYC’s last day of school and a recent survey from the UFT on our nation’s largest school system.