Updates

You might remember your college campus filled with smoke, people grabbing a cigarette before, during and after class. Can you imagine not having to dart those smoke puffs every 5 feet? Not worrying about stepping on a partially lit cigarette that the person in front of you just dropped? According to U.S. News, in the beginning of 2012 over 600 colleges and universities announced they would be smoke-free. This leaves many nicotine addicts in the dust, with no place to go to smoke a cigarette, especially those that live in the dorms. This only leaves one option: quit!

For the majority of students that do not smoke (approximately 70%,) a smoke free campus would be a big plus. Secondhand smoke will become a thing of the past on these college campuses.

Americans for Nonsmokers Rights is doing a great job promoting smoke free campuses across the country and we hope this phenomenon will continue to grow.

For those students trying to quit, what a great incentive! For brands, there is so much potential for creative college media campaigns.

For more information please visit our Website or email Bryan

Going to college in the United States now is a lot more interesting then it was 15 to 20 years ago. We are now seeing many different cultures on campus, enriching the learning experience with such vast diversity. There are numerous amounts of data on the benefits of diversity in higher education. It is also interesting to know that many large corporations embrace diversity into their hiring practices, allowing them to increase in their creativity and productivity.

Here at Campus Solutions we are well aware of the benefits of diversity and that is why we came up with a list of 10 schools with the most international students in the US.

School                                                       International Students        % of Total Enrollment

1)   University of Southern California               7,000              22%

2)   New York University                                      6,000              13%

3)   Columbia University                                      6,000              26%

4)   University of Illinois                                      6,000              16%

5)   Purdue University                                           6,000              15%

6)   University of Michigan                                 6,000              14%

7)   University of California                                6,000              15%

8)   University of Texas                                       5,000              11%

9)   Harvard University                                        5,000              23%

10)  Boston University                                         5,000              16%

We are working hard in finding new ways to target and penetrate these students. We want to introduce them to new valuable products and services that help them integrate with their peer group. Whether it be by sharing a beverage/snack, or sharing similar taste in apparel, or simply by asking each other for advise on consumer goods.

Looking to reach the international student body? Contact us at Campus Solutions and find out how we can help you reach them.

Connecting your brand with Hispanic, African American and Asian American college students.

The Campus Solutions Greek Organization Network utilizes our connections to penetrate and segment  multicultural college students through our Latino fraternal organizations and Campus Solutions Black Greek letter organizations.

The National Association of Latino Fraternal Organizations including chapters within:

• Gamma Zeta Alpha – 20 campuses in Southwest United States

• Lambda Upsilon Lambda – 53 campuses mainly along the East Coast

• Lambda Theta Alpha – 111 campuses along the East Coast, Midwest, Southwest

• Phi Iota Theta – 68 campuses Coast to Coast

• Lambda Sigma Upsilon – 59 campuses mainly along the Eastern United States

The National Association of Latino Fraternal Organizations has over 700 campuses across the country.  With approximately 100 members per campus our relationship NALFO will allow us to reach 734,000 Latino students nationwide.

The Campus Solutions (BGLO) Black Greek Letter Organization Network allows our clients’ college advertising campaigns to penetrate the African American student population and reach some of the most influential students on many college and university campuses.  Our ability to skew to African American students, offers our clients the ability to generate meaningful relationships with their target audience of college students.

• Alpha Phi Alpha – 730 Member Fraternities

• Kappa Alpha Phi– 721 Member Fraternities

• Omega Psi Phi– 750+ Member Fraternities

•Alpha Kappa Alpha 958 Member Sororities

• Delta Sigma Theta– 950+ Member Fraternities

• Phi Beta Sigma– 650+ Member Fraternities

• National Pan-Hellenic Council (NPHC) – 9 African American Member Fraternities

For more information on how to meaningfully penetrate your college audience, feel free to reach Campus Solutions.

Here’s a good example of a current ambient media campaign for Marvel and the upcoming XMEN: First Class film, in theaters June 3rd.  Ambient media consists of a wide range of products including power wash stencils, window clings, wall projections and postering.  Postering continues to be one of the most popular and effective means of promoting movie premiers, products and services.

To promote the new HBO original series, Game of Thrones, HBO rolled out a series of buzz worthy outdoor media and branded events across NYC in April 2011.  Customized bike displays and a unique mobile advertising campaign was executed to increase awareness around the series’ premiere.

To promote A&E’s Breakout Kings season premiere, prisoner jumpsuits were placed throughout Manhattan.

To generate excitement around season 2 of Swamp People, the History Channel staged a faux alligator diving into a sewer.  This is sure to reignite New Yorkers’ fears of alligators living in NYC’s sewer systems.

This Spring brings a unique college marketing opportunity for brands to gain awareness on campus by sponsoring Penn State University’s 37th annual University’s Movin’ On annual Spring Music Festival.  Considered possibly the largest student-run music festival in the U.S., Movin’ On combines a mashup of today’s and yesterday’s music.

Event: Movin’ On- Penn State’s Annual Spring Music Festival

Date: April 29th, 2011

Location: Penn State- University Park, IM Field West (Near Beaver Stadium)

Event Time: 3:30pm – 11:00pm

Ticket Cost: Free

Expected Attendance: 10,000 at peak hours

For more information on Movin’ On or any other college media, feel free to contact Campus Solutions at www.campussolutionsinc.com.

Halloween is a perfect opportunity for brands to implement a residence hall product sampling distribution on campus.  In addition to samples, a door hanger promotion is a great way to generate buzz for your brand during Halloween.  Students’ doors are often decorated for the holidays offering creative branding opportunities for your company.

Campus Solutions has developed strategies for marketers to implement student-generated video contests to encourage positive impact on college communities.  This year, advertisers have the opportunity to focus their college marketing strategies around ideas that impact the community by awarding students with grants for submitted ideas.

A strategy involving several college media offerings will generate awareness and video submissions while your company’s college street teams will assist students submit videos and promote the campaign.  Campus Solutions is one of the the country’s fastest growing college marketing and OOH media companies in the country.  For more information on Campus Solutions’s college marketing and out-of-home advertising, please visit our website at www.campussolutionsinc.com.

A study released this month by Arizona Republic tested 84 reusable grocery bags for contamination and discovered that more than half were contaminated with bacteria that could cause serious illness.  The findings suggests that by unknowingly placing raw meat in reusable bags, consumers may be taking serious health risks if they are not consistently washing the cloth bags with detergent and water.  At Campus Solutions, we see this as an opportunity for marketers to implement a branded detergent distribution within grocery stores and health nutrition stores.

Campus Solutions is the country’s premier college marketing and OOH media company offering brands non-traditional media opportunities to reach niche consumer groups.  Your company may reward shoppers for being eco-friendly and bagging their groceries with reusable grocery bags by providing each customer with your company’s branded detergent.  Through Campus Solutions’ network of national grocery store chains and natural food health stores, your promotional materials may be distributed by your company’s branded green team or distributed by the cashiers at venues within your top markets.

For more information on Campus Solutions’ college marketing and out-of-home media, please visit our website at www.campussolutionsinc.com.