Updates

Back To School marketing: branded door hangers

Tuesday, May 25th, 2010

For marketers looking for new strategies this Back To School season, branded door hangers are an effective non-traditional media platform to reach students living on campus.  Door hanger promotions are scheduled as students move-in and during the first week of classes as so many purchases are being, offering ideal timing for retailers to reach both parents and students.

Each door hanger will be placed on the door knobs of each dorm room on campus, within the markets your brand is most interested in targeting.  Door hangers reach your college market by reaching students in a clutter-free environment: their new dorm room.  Campus Solutions offer 4C, 2-sided branded door hangers to our clients on nearly every campus with on-campus residence halls.    

Campus Solutions specializes in college media and non-traditional marketing, connecting brands with Gen Y and niche consumer groups.  For more information, please visit our website at www.campussolutionsinc.com.

Earth Day ’10 trends and activities on college campuses

Thursday, April 22nd, 2010

In Campus Solutions’ 2nd annual environmental trends and activities review on college campuses this year and for Earth Day ’10, it is encouraging to learn that by 2010, the majority of campuses have engaged in various programs promoting either environmental awareness, sustainability, research, education or outreach.  Campuses continue to be at the forefront of environmental stewardship.  But during the current economic conditions, how have university funded green initiatives been affected?  The higher education system budget cut crisis has limited funding several university programs promoting environmental change.

But there is good news.  College students are responsible for influencing schools to implement environmental programs by lobbying for environmental causes.  Students continue to evoke change within their communities and on campuses around the country.  And higher ed institutions acknowledged that although budgets have been slashed, there is a continued support toward environmental programs, activities, initiatives and outreach.

Campus Solutions is a college marketing company which has established a unique college media outlet that ensures sustainability of natural resources while allowing brands to implement a green strategy on US college campuses.  For more information, please visit our website at www.campussolutionsinc.com.

Hispanic college students command the attention of marketers

Tuesday, March 16th, 2010

The influential Hispanic college student population, which has been under represented, is expected to be more accurately defined upon the 2010 census data.  Hispanic college students are an influential market command the attention of marketers and the census data should make companies not currently engaged in promoting to this demographic, consider implementing media strategies to reach this segment.

Campus Solutions offers brands and agencies opportunities to reach today’s Hispanic college consumer through our extensive suite of college marketing and out-of-home media.  For more information, please visit our website at www.campussolutionsinc.com.

Strategies to email marketing to college students

Sunday, January 31st, 2010

e-mail database

The creative and the design of the ad are equally as important as the database or pool of college students receiving the ad.  Campus Solutions offers our clients with the design, hosting and database to reach your college market.  To reach Lifetime TV’s college female audience, Campus Solutions created a email marketing program to promote Lifetime’s Sorority Wars last fall.

We encourage brand and agencies to contact Campus Solutions to ensure your promotion’s success.  For more information on Campus Solutions’ college marketing or non-traditional media, please visit our website at www.campussolutionsinc.com.

NYC holiday season street team promotions

Monday, December 7th, 2009

Keeping with tradition this holiday season, the streets of NYC are crowded with shoppers purchasing gifts at retailers throughout the city.  December is an excellent time for brands to implement street team promotions and sampling within NYC and major markets across the country.  December is typically the second busiest time of the year behind the summer for brand-sponsored street team promotions.

Campus Solutions Out-Of-Home media opportunities offers brands the opportunity to reach these consumers through nontraditional media. We encourage brands and agencies eager to execute brand-sponsored street team promotions within NYC and the top 200 DMAs.  Campaign may include street teams, sampling, events, ambient media and guerrilla tactics including chalk stenciling and water stenciling.

For more information on Campus Solutions’s out-of-home media, please visit our website at www.campussolutionsinc.com.

Marketing on college campuses- interactive campaigns

Wednesday, October 14th, 2009

Campus Solutions offers full service marketing on college campuses for brands interested in reaching the college consumer and targeted college consumer segments.  Campus Solutions’ college media generates consumer interaction allowing our clients to connect with their college consumer while allowing the consumer to take away a memorable experience.

Our clients may choose the level of student interaction by tying in on-site video submission, photos with promotional models, sampling, tastings, data collection and sweepstakes entries.  What’s a better way of having college students try out your product than by holding your company’s promotional events on campus allowing students to try out your product or service?

For more information on Campus Solutions’ college marketing and out-of-home media, please visit our website at www.campussolutionsinc.com.

Final exams free massage- experiential college marketing

Tuesday, October 6th, 2009

The stresses brought on by final exams can be overwhelming to college students and when surveyed, students consistently rate final exams as one of the biggest sources of stress.  Campus Solutions offer our clients with free mobile chair massages and relaxation stations to college students the days leading up to final exams.

Students will be invited to your company’s event and receive their free massage provided by professional massage therapists.  Free tea, water and beverages will be on hand for students as they sit and relax at your station after their therapeutic massage.  Product samples may also be given away at each event.  A brand-sponsored free massage during final exams is a great experiential college marketing campaign that will generate lasting brand awareness.

For more information on Campus Solutions’s college and OOH media, please visit our website at www.campussolutionsinc.com.

Back-To-School concert sponsorhip

Tuesday, September 1st, 2009

Nothing says Welcome Back to college students like a free concert held on campus.  On September 26th, Ivy League’s Dartmouth College will be providing a free concert with live performances from Jim Class Heroes and the artist, Walle, open to all students.  Campus Solutions is partnering with Dartmouth College by providing brands with category-exclusive sponsorship opportunities and brand interaction with the consumer.

The concert will be held outdoors on a closed street with no perimeter barrier.  This back-to-school concert offers excellent brand engagement and a personal connection.  Stage sponsorships, tabling events and street team promotions are some of the unique opportunities available to engage college students during the concert.

To learn more about how your company can get involved in this back-to-college concert opportunity, please feel free to reach out to Campus Solutions.

Reach college students leading up to the Back-To-School season

Wednesday, July 29th, 2009

With the Back-To-School season quickly approaching, Campus Solutions is offering brands a variety of innovative media vehicles to reach college students as many back to school purchases are being made during the last weeks of summer and as students arrive on campus.  Brands may consider a multi tier strategy utilizing Campus Solutions’s OOH media engaging college students this summer at beaches, bars and off-campus hot spots while taking advantage of our company’s vast college media delivering your message to students on campus.

Campus Solutions focuses on alternative and non-traditional media strategies to reach students this summer to create maximum exposure for your campaign.  We encourage brands and agencies to contact Campus Solutions to generate the results and improve the position of the brand.

For more information on Campus Solutions’s college and OOH media, please visit our website at www.campussolutionsinc.com.

Product sampling to college students studying abroad

Monday, July 20th, 2009

Students that spend a semester living and studying abroad often credit this experience as the most memorable experience of their college career.  Campus Solutions, the country’s premier college marketing company specializing in Out of Home and non-traditional media offer brands product sampling opportunities to reach college students studying abroad.

Campus Solutions will execute your college initiative and coordinate delivery through our network of university and college study abroad programs.  Students will receive your product or your company’s marketing material the days and weeks before they travel abroad.  Options also include American Express gift card incentives and brand-sponsored international phone card giveaways.  Promoting your brand to this segmented group of college students planning a trip abroad is a unique opportunity to generate brand awareness and differentiate your company.

For more information on Campus Solutions’s college and OOH media, please visit our website at www.campussolutionsinc.com.