Through our extensive college media capabilities, Campus Solutions ensures brands reach their primary and secondary college marketing objectives. We assist brands through the creation of a college marketing plan from determining your brands audience and messaging to appropriate media channels and campus target.
Brand ambassadors are so effective because students are receptive to personal, relationship-based selling. Students are a distinctive but reachable target audience. They have a distinct media taste, peer conscious with shared values, highly social and highly experimental. Based on these implications, college students are open to the opportunity for product trial and offer the potential penetration expansion for many brands.
College sororities influence extends well beyond the walls of the sorority house. Targeting college sorority women offers brands a reduced marketing costs and ease of generating trial vs. switching competitive users later. Utilizing our existing sorority network of chapters, presidents and officers, Campus Solutions sorority media offers identifiable and measurable media, which allow for ROI to be tracked and managed.
Fraternity marketing offers strategic placement of products inside the fraternity houses or in the hands of fraternity members. Product sampling and ongoing introductions will drive usage and consumption and ultimately lifetime consumers.
Student union events are experiential events managed by brand ambassadors and team managers. These events may include demonstration and sampling during summer orientation, move-in and Welcome Week, major events like homecoming, parents weekend, athletic events, mid-terms and finals.
Dorm room distribution is executed through student brand ambassadors and include strategic placement of door hangers or products through student dorm rooms or residence halls.
Your team of outgoing brand ambassadors will target the most high trafficked areas on campus, distributing your product samples, posters, door hangers or promotional material. This nontraditional college media continues to be some of the most successful methods to target your college audience.