Posts Tagged ‘brands’

When considering a brand’s marketing strategy to reach college students over the summer, brands should not overlook the advantages of promoting on campus.  On average, 35% of college students stay on campus during the summer.  Most states now require students to enroll in at least one summer semester which keeps campuses busy during the summer months.  Brands can take advantage of reaching large groups of students in a relatively clutter-free environment through college event marketing and guerrilla marketing.

With the increased competition among applicants for college acceptance letters, many freshman and transfers students are beginning classes at their new campus in the summer rather than the fall.  Reach these students before the college Back To School season begins by taking advantage of Campus Solutions and our company’s on-campus media network and implementing a memorable brand experience.

For more information on college marketing and non-traditional marketing, please visit our website at www.campussolutionsinc.com.

The summer offer excellent media opportunities for brands to engage college students outside of a college setting.  Companies which have identified the 18-24 year old demographic as an important consumer group to one or more of their brands should consider strategies to reach students over the summer.

Over the next several months, millions of young adults are expected to attend a summer concert series, many of which have already “SOLD OUT”.  To engage these crowds of concertgoers, Campus Solutions recommend an interactive approach to concert sponsorships by holding tabling events at each venue.  Your brand initiative will include a multi-venue concert promotion which includes your company’s street team and tabling event.

Whether or not a brand is currently engaged in college marketing, a summer concert sponsorship can be a great method to improve your brand’s image among college students.  For more information on college marketing opportunities both on or off campus, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan@campussolutionsinc.com.

Over the next several weeks, the parents of this year’s graduating college seniors will be attending graduation ceremonies in college towns across the country.  Graduation ceremonies are excellent opportunities to reach an audience in a fixed setting upward of three and a half hours.  With so much free time, attendees have little more than the ceremony program to keep them occupied.

Campus Solutions, the country’s advertising and college marketing professionals, connect brands with parents of graduating seniors.  As guests arrive, your brand ambassadors will be strategically placed at the entrances and at popular gathering areas at each venue.  Attendees will receive your marketing material, literature and promotional products before the commencement ceremony.  This is a tremendous opportunity to engage parents of college students, an affluent demographic in a clutter-free environment for an extended period of time.

For more information on this or any other college marketing opportunity, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan@campussolutionsinc.com.

Campus Solutions, Inc., offer effective methods for brands to build a positive brand image and improve a brand’s identity among the collegiate demographic by promoting earth-friendly living on campus.  Brands with consistent green practices have been rewarded by college consumers through their purchase decisions.  Campus Solutions’ Greek college media targets this influential segment, providing them with the tools to live a greener lifestyle.

Go Green On Campus: Fraternity and Sorority Branded Recycle Bins- Campus Solutions and our clients are providing fraternities and sororities with useful tips and techniques enabling students to reduce their carbon footprint.  In an effort to promote recycling among fraternities and sororities, companies may implement a regional or national branded recycling bin campaign distributed to fraternities and sororities on nearly every college or university with an active Greek system.  Our company has established the largest network of fraternities and sororities and for this initiative, your company’s image or logo will be branded on recycling bins will be distributed to Greek houses and used by its members.

Acting as your company’s liaison, our staff will coordinate your company’s efforts on each campus.  By teaming up with the presidents and officers of each fraternity and sorority, we will negotiate your brand’s promotion and distribute these recycling bins and any promotional material to members during an upcoming chapter meeting.

For more information on green college marketing strategies, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

South Beach has generated a reputation among college students as an exciting Spring Break destination which combines beach, nightlife, shopping and beautiful people.  With the state of the current U.S. and global economy and the conflicts in Mexico, a higher percentage of college students surveyed say they are choosing to spend this year’s Spring Break in South Beach, Miami.  Students are taking advantage of the reduced airfare to Miami and Ft. Lauderdale and reasonable lodging expenses in South Beach and Miami Beach.  Although the city of Miami does not disclose the number of college students visiting the city during Spring Break, preliminary indications suggest that South Beach’s popularity among Spring Breakers is on the rise.  Campus Solutions is offering brands and agencies a final opportunity to reach the college consumer while on Spring Break during March ’09.

Campus Solutions, Inc. offers a number of interactive marketing opportunities for companies to reach college students on Spring Break in South Beach.  Last Spring Break, our street teams distributed tens of thousands of product samples to college students on the beaches of South Beach during the day and provided bar media promotions at the most popular nightclubs in South Beach.  This year’s Spring Break, Campus Solutions will be teaming up with brands to provide free Internet to students, allowing students to get out of the sun, check their flights, their funds and their email.

For more information on Spring Break marketing or other college marketing opportunities, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

For brands interested in reaching college students in the Phoenix metro area, Campus Solutions, Inc. and our media partners provide opportunities to reach college students on 20 campuses throughout the Valley.

For a college newspaper advertising initiative, our company can help place your ads in weekly publications distributed to Arizona State University and Valley campuses with readership of over 200,000.  Your company’s ad campaign will be overseen by our college experts who will ensure you receive the best placement and price available.

For a product sampling initiative, our company provides street teams and sampling opportunities at Arizona State University each week.  Your company’s street teams will target venues both on and off campus or focus on school-sponsored events.  Product sampling, promotional material distribution, contests, prizes and giveaways are available.

Campus Solutions, Inc. offers college newspaper advertising, street teams and interactive college marketing events throughout the country.  For more information on our Phoenix metro opportunities or a regional or national college advertising initiative, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan@campussolutionsinc.com.

In June 2008, Campus Solutions, Inc. announced a number of green college marketing opportunities that effectively allows brands to go green on campus.  This unique college media allows our clients to market to college students while promoting a brand’s green image.

Campus Solutions has adopted green marketing principles and we pledge to support earth-friendly business practices.  To reduce our company’s carbon footprint, our clients’ campaigns will be promoted using the most eco-friendly marketing materials.  For example, all vinyl banners used for on-campus events and spring break will be printed on a new biodegradable material.  For a campus postering event, each document will be labeled with “100% Recyclable” symbol and all paper products will be made from recyclable material.

For more information on college marketing and for brands and agencies interested in go green on campus opportunities, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan@campussolutionsinc.com.

Campus Solutions, Inc. is helping college students learn how they can reduce their carbon footprint.  A premier college marketing company, Campus Solutions will be teaming up with brands to sponsor a Go Green College Guide that provides useful tips and strategies that allow students to reduce, reuse, recycle while in college.  Rather than a handout given to students, this green guide will be available to students online via Facebook.  We are offering green corporate sponsors the opportunity to co-sponsor this initiative in the months leading up to the launch.

Go Green on Campus- Facebook Go Green College Guide: Campus Solutions will be utilizing our existing college network and college advertising experience to generate word of mouth among college students.  The Go Green College Guide will include energy saving tips, recycling options and eco-friendly strategies that support a greener lifestyle on campus.  Campus Solutions, Inc. is offering brands the opportunity to sponsor this Facebook page.

For more information on going green on campus or college advertising, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan@campussolutionsinc.com.

For both parents and students alike, Parents Weekend is a date marked on everyone’s calendar.  Parents Weekend is often the first time a parent returns to school after moving their student in at the beginning of the school year.  During the weekend, parents asses their child’s living situation and make purchases in retail stores in the area.  Shopping malls are busy as parents spend money in retail stores buying students warmer clothing for the cooler season.  Other common purchases include products for the home, whether its refilling exhausted supplies buying groceries or making home improvements.  Purchases which may have been overlooked at the beginning of the school year have been added to a “To Do List”.

Parents Weekend is a great college marketing and parent marketing opportunity that allows a brand to reach both demographics as a number of purchase decisions are being made.  Campus Solutions Inc., a premiere college marketing company specializing in campus event marketing and nontraditional advertising, is providing our clients with effective strategies to reach college students and their parents during Parents Weekend and throughout the school year.

For more information, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan@campussolutionsinc.com.

Campus Solutions, Inc. offers a number of product sampling and literature placement opportunities that reach a captive audience in a clutter-free environment.  Connecting brands with their targeted audience, our turn-key programs enable brands to reach targeted demographics in major U.S. cities.

For a product sampling campaign geared to reach active men, our networks are designed to focus on venues where men frequent the most.  Some of our most popular networks targeting active men include:

• Health Clubs

• Sports Centers

• Barber Shops, Hair and Nail Salons

We will focus on high-volume fitness centers and barber shops in your specified markets.  The goal here is to capture young males with staggered frequency.  Men, on average, trim their hair once every three weeks.  However, they work out at their gym three or four times per week.  The emphasis will be placed on involving several locations per market.

For more information on the sampling programs we offer, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan@campussolutionsinc.com.