Posts Tagged ‘Bryan Carbone’

College campuses are not only focused on going green but green implementation has become the newest form of college rivalry.  Strong support among college administration, students and faculty have lead to extensive green changes and environmental activism on nearly every college and university.   

Campus Solutions has developed a number of strategies for brands to go green on campus and reach college students.  Some concepts include energy efficiency, green transportation, campus recycling bins and tree-planting.  For more information, please feel to visit our website at www.campussolutionsinc.com or you may reach Bryan Carbone directy at Bryan@campussolutionsinc.com.

In other news, here’s an article from The Mercury News that we found interesting.  For the past 566 days, protesters have been staging a tree sit at UC-Berkeley campus to prevent the removal of 44 trees which are earmarked for removal for the construction of the new campus recreation center.  

In parts of Florida, one of the regions of the country where home prices have been hit the hardest, real estate agencies are developing new approaches to attract younger clients.  With the substantial surplus of homes on the market, first-time homeowners are an extremely appealing consumer group as they are not tied to the sale of an existing home.  This trend in real estate is convincing companies to develop new strategies when targeting this younger consumer.  

If Florida continues to be an indicator as to where real estate is heading, expect real estate agencies on a national level to follow.  Campus Solutions will be working with real estate agencies and home builders to develop effective strategies to reach college graduates and those on the cusp of graduation.  

Here’s a link from Tampabays.10.com that we found interesting.  For more information, please feel free to visit Campus Solutions Inc. at www.campussolutionsinc.com or reach Bryan Carbone directly at bryan@campussolutionsinc.com. 

A bill on New York Governor David Paterson’s desk is expected to pass banning smoking in all residence halls and campus buildings on each public and private NY college and university. This reconfirms New York’s stance on smoking as this is an extension to a previous law passed within the year for SUNY schools and some private campuses. 

As a college marketing company, we feel that this is a terrific opportunity for brands to develop a creative promotion on campuses throughout New York.  The statewide promotion would be an effective strategy since New York is spread out over such a large area.

What a great opportunity for campus administration to promote their support to reduce the 54,000 second-hand smoking deaths in this country per year.  College administration can gain insight on what Maria College in Albany began this past semester when they voluntarily banned smoking on its college. 

Some concepts Campus Solutions is suggesting and encouraging companies to take advantage of our extensive New York college and university network:

• A mint or candy sampling promotion in replace of the cigarette   
• Postering and on-campus media with a creative message about the law  
• Nicorette or other stop smoking gums and patches sampling 
• A college bar media campaign- branded messages on coasters, napkins and throughout the bar  
• College newspaper ads throughout New York
• Students are frustrated about the long walk to go off-campus to have their smoke- companies could promote at locations within walking distance to campus

Some concepts Campus Solutions might suggest to campus administration to promote the new law:

• Ashtrays can be branded throughout campus with a positive message pertaining to this being a smoke-free campus
• Signage with your new message both inside and outside of residence halls and previous smoking destinations
• Promoting New York State’s unrivaled quit smoking programs
• Transforming previous smoking hot spots on campus to garden and seating areas that promote the absence of second-hand smoke

For more information, please feel free to visit our website at www.campussolutionsinc.com or contact Bryan Carbone directly at Bryan@campussolutionsinc.com.

An effective college marketing strategy for any new product or service geared toward college women is to implement a sorority marketing campaign. Campus Solutions, Inc. is a pioneer in college sorority marketing, generating national viral marketing strategies, sampling campaigns and contests that actively involve sorority members and alumni on a regional and national scale. Reaching college sorority women allows your message to reach large groups of college women who are influential trend setters on campus. A sorority promotion allows a brand to target women with similar interests, who have discretionary spending and a group responsible for some of the most effective viral and philanthropic strategies each year among the 18-24 year old demographic.

Campus Solutions develops on-campus sorority promotions by implementing interactive brand awareness campaigns and online sweepstakes and contests. Our staff will involve active sorority houses by scheduling the events around the dinner hour, in the evening and during chapter meetings. Through our existing relationship with sorority elected members, Campus Solutions’s staff members are interacting with each sorority weeks in advance to ensure the support of the campaign and to ensure the promotion reaches the most sisters per house. For additional information regarding on-campus sorority promotions, please feel free to view Campus Solutions’s website at www.campussolutionsinc.com or contact Bryan Carbone at bryan@campussolutionsinc.com.

In terms of a nationally supported sorority campaign, here are three of our favorites:

The Dove Campaign For Real Beauty (Self-Esteem is Worth Sharing)

www.campaignforrealbeauty.com/dsef07/t5.aspx?id=7433

Yoplait’s Breast Cancer Commitment “Save Lids to Save Lives“

www.yoplait.com/breastcancer_lids.aspx

Merck’s HPV cervical cancer vaccine awareness campaign www.gardasil.com/

For more information please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan@campussolutionsinc.com.

College event marketing is a form of non-traditional media that allows companies to promote their product or service on campus to students during the school year. When performed correctly, college event marketing is an excellent method to generate awareness and build brand loyalty amongst this highly-attractive consumer group. Companies are becoming more familiar with this media outlet when reaching the 18-24 year old demographic as college students have become skilled at tuning out television, radio and internet messages that barrage them on a daily basis. Reaching students through on-campus events can provide a brand with a youthful appeal, attract new consumers or generate a new found respect for a brand among college-age students.

To develop a multi-campus college event marketing program, a large majority of campaigns are performed by a handful of college event marketing companies that specialize in customizing college tours. With each college and university having its own guidelines and requirements that need to be fulfilled in order for a promotion to be held on campus, these skilled professionals are familiar with the campus and can be an asset to a company’s promotion.  Your branded events may include involve product sampling, experienced brand ambassadors interacting with the students, large-scale branding, sweepstakes and promotional giveaways. Additional components may include developing a viral campaign targeting specific groups of students on campus, college postering, college newspaper advertising and video contests. For more information, please feel free to contact Campus Solutions www.campussolutionsinc.com or contact Bryan Carbone directly at Bryan@campussolutionsinc.com.

With this being the inaugural Blog post, a quick hello to everyone throughout the world interested in college marketing, youth marketing, college event marketing, spring break promotions, online marketing, beach advertising, college newspapers and college sampling. My name is Bryan Carbone (often mispelled as Brian Carbone, which is cool) founder of Campus Solutions, Inc., ( www.campussolutionsinc.com) one of the fastest growing college marketing companies in the country. The objective of this blog is to share effective methods that our company and others have developed and provide for brands and agencies interested in reaching not only college students but those within the 18-24 year old demographic.

Companies both large and small have realized the importance of reaching this consumer group. The college student demographic accounts for well over 200 billion in consumer spending and this statistic only appears to be growing as students are preparing for the 2008-2009 school season. Campus Solutions’s success is largely due in part to our experienced staff that is present at each campus event and the networks and relationships we have established with national organizations, colleges and universities and college student groups.

We encourage you to view our website at www.campussolutionsinc.com or feel free to reach me directly at bryan@campussolutionsinc.com – Again, hello to all those in the UK, Australia, New Zealand, and everyone in the states and everyone else who has either realized the importance of reaching the college student demographic or those who are interested in pursuing and developing a college marketing campaign.

The objective of this blog is to share the most innovative programs that marketers are using to reach students either on or off campus. We encourage college marketing companies, brands, agencies and students to share recent campaign success stories. Whether the subject is praising a national viral marketing campaign or a student union freshers campaign in the UK, this blog will keep your finger on the pulse of college advertising and reaching college-age students. Finally, as an experienced college event marketing specialist, I encourage any brand or agency not familiar with the college marketing industry to contact an experienced college marketing company to ensure your college advertising campaign runs smoothly.