Posts Tagged ‘campus sampling promotions’

Multicultural college marketing: Latino College Students

Tuesday, August 5th, 2008

With Latinos making up the largest ethnic group in the country, companies both small and large have realized the importance of promoting to the Hispanic consumer.  On college campuses, approximately 1.2 million Latino college students are enrolled in either a two-year or four-year college, a large percentage of which are first-generation college students.

During the years that consumers are attending college, they are making a number of first-time purchase decisions.  Campus Solutions connects brands with today’s Latino college student by implementing customized marketing programs that tailor to the Latino community.  Our clients are provided the opportunity to generate brand loyalty among the Latino college student demographic.

Campus Solutions provides multicultural college tours, campus sampling promotions, internship and recruiting efforts on campuses and a number of on-campus media outlets to reach the Latino college community.  For more information, please visit Campus Solutions or feel free to reach Bryan Carbone directly at Bryan@campussolutionsinc.com.

Campus sampling promotions: Build brand loyalty among the college student demographic

Monday, August 4th, 2008

How does a college consumer differentiate your product from your competitor?  Having your product on the shelves of hundreds of grocers and national chains local to campus is ideal but the trick becomes, how do you differentiate yourself amidst the myriad of other competing products within those chains?  And how do your potential clients experience your product to determine its inherent value?

Sampling continues to be one of the most effective methods to build brand loyalty among college students.  Geared around either the spring or fall semesters, Campus Solutions provides our clients with a number of unique sampling opportunities on campuses throughout the country.  Customized branded booths, branded tabled events and brand ambassadors may be incorporated or your company may choose to utilize a mobile college street team where your experienced college street team saturates campus.   Companies may choose to target schools with the largest number of undergraduates or reach those schools closest in proximity to specific vendors.

Our clients are provided with the most effective college marketing strategy specific to their brand.  For more information, please visit Campus Solutions or feel free to reach Bryan Carbone directly at Bryan@campussolutionsinc.com.