Posts Tagged ‘college marketing’

South Beach’s popularity as a Spring Break destination for students expected to increase in ’09

Thursday, March 5th, 2009


South Beach has generated a reputation among college students as an exciting Spring Break destination which combines beach, nightlife, shopping and beautiful people.  With the state of the current U.S. and global economy and the conflicts in Mexico, a higher percentage of college students surveyed say they are choosing to spend this year’s Spring Break in South Beach, Miami.  Students are taking advantage of the reduced airfare to Miami and Ft. Lauderdale and reasonable lodging expenses in South Beach and Miami Beach.  Although the city of Miami does not disclose the number of college students visiting the city during Spring Break, preliminary indications suggest that South Beach’s popularity among Spring Breakers is on the rise.  Campus Solutions is offering brands and agencies a final opportunity to reach the college consumer while on Spring Break during March ’09.

Campus Solutions, Inc. offers a number of interactive marketing opportunities for companies to reach college students on Spring Break in South Beach.  Last Spring Break, our street teams distributed tens of thousands of product samples to college students on the beaches of South Beach during the day and provided bar media promotions at the most popular nightclubs in South Beach.  This year’s Spring Break, Campus Solutions will be teaming up with brands to provide free Internet to students, allowing students to get out of the sun, check their flights, their funds and their email.

For more information on Spring Break marketing or other college marketing opportunities, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

College graduation marketing strategies

Friday, February 27th, 2009

Graduation day is a huge benchmark in the lives of college students.  This date is marked in both the calendars of students and parents and the arrangements to attend graduation ceremonies are made months in advance.  Brands interested in reaching college students on the cusp of graduation as they enter the workforce should consider earmarking a budget to reach this important consumer group.

Campus Solutions, a college marketing company specializing in advertising programs that segment the college student demographic, is providing our clients with a number of unique methods to target these graduating seniors and their parents.  Graduation weekend is a terrific opportunity to reach both students and parents during the student’s final year in college.  Campus Solutions, Inc. offers a number of strategies to interact with the crowds of students and parents during graduation weekend whether it be through product sampling, college street teams, branded bus tours, demonstrations or tabled events on campus.

For more information on college graduation marketing events or college advertising, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan@campussolutionsinc.com.

College Weight Loss and Health Awareness Marketing Strategies

Friday, February 6th, 2009

Campus Solutions is offering brands to an opportunity to encourage healthy living and weight loss among college students on campuses across the country.  Through Campus Solutions, Inc.’s college media network, we will create a healthy living marketing campaign where students participate in a weight loss challenge or a health awareness campaign.  A promotional website will be implemented and locations where students can “weigh in” will allow students to track their results and compete for incentives.

For more information on college health awareness promotions or college marketing opportunities, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan@campussolutionsinc.com.

Valentine’s Day- college sampling and branding opportunities

Monday, February 2nd, 2009

With Valentine’s Day just around the corner, Campus Solutions, Inc. is offering companies exclusive branding and sampling opportunities for this year’s Valentine’s Day Pool Party.  The pool party will reach throngs of students in the Tempe, Arizona area.  Brands interested in college sampling may consider this opportunity for a test campaign for college sampling initiative.

For more information on this or any other college marketing opportunity, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan@campussolutionsinc.com.

Go Green On Campus: Fraternity and sorority green guide

Tuesday, January 27th, 2009

Today’s college consumer is more cognizant of the impact they have on their environment.  College students have shown through their purchase decisions that they support greener brands.

Go Green On Campus – Fraternity and sorority house green guide:  Fraternity and sorority houses are typically well-behind campus building as far as making green improvements.  For many houses on campus with an active Greek community with Greek housing, energy saving home improvements are often nonexistent.  Campus Solutions, Inc. offers brands the opportunity to implement a customized green marketing strategy which targets fraternities and sororities throughout the country.  Utilizing Campus Solutions’ extensive network of fraternities and sororities, your brand may choose to provide students with a guide to going green and making green improvements to the house.

In addition, your company’s products will also be hand-delivered to each active fraternity and sorority member.  This is a great opportunity to generate brand awareness and improve your brand’s green image among college students.

For more information on going green on campus or college marketing, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan@campussolutionsinc.com.

Promotional strategies that reach active students

Monday, January 12th, 2009

On campuses throughout the country, membership in school-sponsored extracurricular activities is up with more and more students choosing to become involved in a club or organization.  Student organizations provide excellent opportunities for like-minded students to develop relationships, explore interests or get involved in the school or community.  With 70% of their waking hours outside of the classroom, a growing percentage of students are choosing to involve themselves in school-sponsored clubs and organizations.

Campus Solutions, Inc. offers methods for advertisers to integrate their message to college students.  We offer effective methods to segment college students based on their affiliation with specific student groups and activities. Promotional strategies may include product giveaways, awareness initiatives, brand ambassador programs, Facebook ads, etc.

For information on this or any other college marketing opportunity, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan@campussolutionsinc.com.

African American Sorority Marketing

Monday, January 5th, 2009

If African American college women are an important demographic to your brand, Campus Solutions, Inc. offers a number of unique sorority marketing opportunities which effectively target African American sorority sisters on either a regional or nation scale.  Campus Solutions, Inc., a premier college marketing company, specializes in targeting specific niches within the college student demographic.

An African American sorority marketing initiative may focus on reaching either specific campuses with an active African American Greek system or may be geared to reach college women affiliated with a national African American sorority with chapters throughout the country.

For more information on this or any other college marketing opportunity, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan@campussolutionsinc.com.

Spring semester offers excellent marketing opportunities

Friday, December 19th, 2008

Especially during economic uncertainties, it is important to remember the value of the college consumer.  Recent surveys suggest that college students continue to spend their discretionary income this season on gifts and retail.  Whether your company is interested in targeting students on or off campus, Campus Solutions, Inc. provides a number of unique spring semester marketing initiatives for companies interested in marketing to college students.

One unique trend in higher education is the increase of midyear enrollment.  Although the fall semester continues to be the first semester for most students, many schools are receiving too many qualified applicants to accept each student.  And students are choosing midyear enrollment and delaying their education to be accepted to their first choice.  For a sampling endeavor, the spring semester allows for companies to experiment with a campus sampling program by targeting incoming freshmen during the spring semester.

This year, Panama City Beach, FL, South Padre Island and other U.S. destinations are expecting to receive additional spring breakers as more students plan on staying in the country this spring break.  Campus Solutions, Inc. provides ultimate branding opportunities for companies to reach hundreds of thousands of college students during spring break.

March Madness generates a great deal of excitement and rivalry on campuses throughout the country.  Campus Solutions, Inc. offers a number of unique marketing opportunities during March Madness reaching students on campuses with the most prominent college basketball programs.

College campuses become extremely busy in the spring as the temperatures warm.  Student lawns are saturated with students laying out, studying or participating in a physical activity.  A street team effort where our company’s experienced staff who are familiar with each campus will be acting as your brand’s street team and providing premiums and samples to students throughout the semester.

Finally, for those brands interested in reaching students and parents of students during graduation, we offer both traditional and non-traditional media opportunities that target both parents and students during the graduation ceremonies.  For more information on these or other college marketing opportunities, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan@campussolutionsinc.com.

College newspaper advertising and street teams: ASU, Tempe, Phoenix metro area

Saturday, December 13th, 2008

For brands interested in reaching college students in the Phoenix metro area, Campus Solutions, Inc. and our media partners provide opportunities to reach college students on 20 campuses throughout the Valley.

For a college newspaper advertising initiative, our company can help place your ads in weekly publications distributed to Arizona State University and Valley campuses with readership of over 200,000.  Your company’s ad campaign will be overseen by our college experts who will ensure you receive the best placement and price available.

For a product sampling initiative, our company provides street teams and sampling opportunities at Arizona State University each week.  Your company’s street teams will target venues both on and off campus or focus on school-sponsored events.  Product sampling, promotional material distribution, contests, prizes and giveaways are available.

Campus Solutions, Inc. offers college newspaper advertising, street teams and interactive college marketing events throughout the country.  For more information on our Phoenix metro opportunities or a regional or national college advertising initiative, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan@campussolutionsinc.com.

GET REC’d: Campus recreation event- college advertising and sponsorship opportunity

Monday, December 1st, 2008

Campus Solutions, Inc. and our University of Nebraska-Lincoln college partner is providing companies with a phenomenal marketing platform to reach college students during a two-day interactive college promotion.  On January 22nd and January 23rd, GET REC’d 2009 will allow brands to directly interact with 20,000+ Nebraska students and campus supporters.  This is a tremendous opportunity for brands interested in implementing an interactive marketing campaign geared toward college students.

Multiple levels of participation are available including exclusive sponsorships, full page advertisements in GET REC’d the Magazine, booths, staff, flyers, posters and other mediums.

For more information on GET REC’d or additional college marketing and college athletic center opportunities, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan@campussolutionsinc.com.