Posts Tagged ‘college marketing’

Campus Solutions, Inc. encourages our clients to consider methods to reduce energy consumption and conserve our natural resources on each college and off-campus event.  One strategy to conserve energy is utilizing pedal energy.  Bicycle pedal power creates enough energy for an event by transferring human energy into power.  A bicycle will be attached to a generator and your event will be powered by students.  This is also a great way to encourage student interaction and prizes may be awarded to students who bike for over five minutes.

Go Green On Campus- Pedal For Power: Using alternative energy powering your brand’s event is another great opportunity to improve your brand’s green image and show off your brand’s greenness to college students.  Students will be keeping your event powered, generating sufficient energy to power video games, laptops, music and more.  Campus Solutions provides a number of college marketing strategies allowing companies to Go Green On Campus.  For more information, please visit Campus Solutions’s website or feel free to reach Bryan Carbone directly at Bryan@campussolutionsinc.com.

Campus Solutions, Inc. is proud to announce that during the 2008-2009 school year, we are providing a number of unique methods for brands to go green on campus.  Our clients have the opportunity to promote environmental-responsibility among college students while increasing a brand’s exposure amongst this demographic.  With the support of our university and college partners, brands will be “going green” through comprehensive, earth-friendly programs designed to encourage active student support and personal responsibility.

Go Green On Campus- Recycling Program: A campus-wide recycling program will be established on campuses throughout the country.  Recycling bins will be placed on floors in residence halls and throughout campus, making recycling convenient and recycle those materials which would have otherwise been wasted.  Large recycling bins will be branded with your company’s logo and your company’s “go green” message.  During each semester, a comprehensive analysis representing the amount of resources recycled will be posted throughout campus.  To generate additional exposure, an art contest will be held on-campus, where students will compete for the winning art project compiled of only recycled material.

Campus Solutions, Inc. is a pioneer in the college marketing industry.  For more information or to learn how Campus Solutions can help your brand implement a go green college campaign, please visit Campus Solutions’s website or feel free to reach Bryan Carbone directly at Bryan@campussolutionsinc.com.

Campus Solutions Inc. has introduced a unique college media opportunity utilizing projection advertising.  Projection advertising is a great outdoor advertising vehicle for consumer products that projects product images and brand messages on buildings, walls and structures.  Campus Solutions provides full-service image projection for our clients, placing a brand’s image, message or special event on the outside of fraternity buildings on major college campuses throughout the country.  Product sampling, movie screenings, fraternity promotions and tailgate parties may be included in any campaign.  This is a great opportunity for back-to-school retailers, car manufacturers, new album releases and television and movie premieres.

For more information, please feel free to visit our website at www.campussolutionsinc.com or reach Bryan Carbone directly at Bryan@campussolutionsinc.com.

College newspaper advertising continues to be one of the most effective methods to reach college students.  A recent survey found that 82% of the respondents regularly read their campus paper.  The study also found that students positively respond to college newspaper ads with nearly 80% reacting to an ad or editorial.  The college newspaper industry continues to grow as a media outlet in readership and in advertising dollars with more and more marketers recognizing the inherent value.  

Coupons and promotional codes generate the best response with a higher percentage of college women taking advantage of coupons and discounts.  Another option to consider is college newspaper inserts which can be a great college marketing medium to promote an upcoming event or online promotion.  

Campus Solutions provide our clients with opportunities to reach 11.5 million college students in over 2,000 college newspapers.  College newspaper advertising is a great media outlet to target the college student demographic and we encourage companies to take advantage of our college newspaper placement services- whether via college newspapers or college newspaper inserts.  For more information, please feel free to visit Campus Solutions Inc.’s website at www.campussolutionsinc.com or reach Bryan Carbone directly at Bryan@campussolutionsinc.com.  

Over the past several years, South Beach has positioned itself as the trendy spring break destination among college students. For thousands of students from across the country, it is an opportunity to spend a week-long vacation with best friends and absorb everything this great city has to offer. South Beach’s appeal has as much to do with its beautiful beaches and incredible night life as the city’s well-deserved reputation for fashion and its international influences. In South Beach, nothing happens before 10 am, perfect for the lazy days of spring break! Spring Break South Beach posses all the elements that are essential to secure it as a top destination for students as they embark on their spring vacation and Campus Solutions, Inc. provides a number of opportunities for our clients to reach these students throughout spring break.

Companies interested in reaching students off campus have realized the impact of having a presence on South Beach during America’s most popular spring break weeks. Some of the companies include MTV, BET, Wise Snacks, Neutrogena, Victoria Secret and several popular sports beverage companies. Although South Beach may not receive the same numbers of students as Panama City Beach and South Padre Island, it allows a company to target fashion-oriented 18-24 year old students from across the country who influence trends on each of their campuses.

The image below represents a recent promotion we completed for our client Wise Foods during Spring Break ’08 on South Beach:

Campus Solutions, Inc., a leader in the college marketing industry, delivers the most memorable spring break initiatives and on-campus events for our Fortune 500 clients.  Campus Solutions, Inc. provides 24/7 advertising exposure on South Beach, Panama City Beach and South Padre Island through beach marketing initiatives during the day and bar promotions at night. Please feel free to visit our website at www.campussolutionsinc.com or contact Bryan Carbone directly at bryan@campussolutionsinc.com.

With this being the inaugural Blog post, a quick hello to everyone throughout the world interested in college marketing, youth marketing, college event marketing, spring break promotions, online marketing, beach advertising, college newspapers and college sampling. My name is Bryan Carbone (often mispelled as Brian Carbone, which is cool) founder of Campus Solutions, Inc., ( www.campussolutionsinc.com) one of the fastest growing college marketing companies in the country. The objective of this blog is to share effective methods that our company and others have developed and provide for brands and agencies interested in reaching not only college students but those within the 18-24 year old demographic.

Companies both large and small have realized the importance of reaching this consumer group. The college student demographic accounts for well over 200 billion in consumer spending and this statistic only appears to be growing as students are preparing for the 2008-2009 school season. Campus Solutions’s success is largely due in part to our experienced staff that is present at each campus event and the networks and relationships we have established with national organizations, colleges and universities and college student groups.

We encourage you to view our website at www.campussolutionsinc.com or feel free to reach me directly at bryan@campussolutionsinc.com – Again, hello to all those in the UK, Australia, New Zealand, and everyone in the states and everyone else who has either realized the importance of reaching the college student demographic or those who are interested in pursuing and developing a college marketing campaign.

The objective of this blog is to share the most innovative programs that marketers are using to reach students either on or off campus. We encourage college marketing companies, brands, agencies and students to share recent campaign success stories. Whether the subject is praising a national viral marketing campaign or a student union freshers campaign in the UK, this blog will keep your finger on the pulse of college advertising and reaching college-age students. Finally, as an experienced college event marketing specialist, I encourage any brand or agency not familiar with the college marketing industry to contact an experienced college marketing company to ensure your college advertising campaign runs smoothly.