Posts Tagged ‘college women’

College women are a valuable demographic to so many beauty, makeup, fragrance, skin care and feminine hygiene products.  Campus Solutions, Inc., a pioneer within the college marketing industry, offer brands interactive marketing strategies to connect with their college consumer.  Through our extensive sorority and student group network, brands are offered the opportunity to promote their brand, demonstrate their product or receive feedback from these college women.

Campus Solutions provides opportunities for your brand to segment the college consumer by utilizing our network of sororities and college women student groups.  Our company will coordinate activities on each campus and execute your campaign.  College women active in their college sorority or are affiliated with a student group on campus, may receive your product samples, survey or instruction guide during an upcoming chapter or group meeting.

For more information, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

One college marketing opportunity Campus Solutions recommends for a health and beauty product promotion interested in sampling to college women is a sorority promotion placing your brand into each of the bathrooms in each active sorority house.  Your products as well as a bouquet of flowers will be placed in the bathrooms of these sororities.  Additional products will be distributed to each sorority member during an upcoming chapter meeting.

College newspaper advertising continues to be one of the most effective methods to reach college students.  A recent survey found that 82% of the respondents regularly read their campus paper.  The study also found that students positively respond to college newspaper ads with nearly 80% reacting to an ad or editorial.  The college newspaper industry continues to grow as a media outlet in readership and in advertising dollars with more and more marketers recognizing the inherent value.  

Coupons and promotional codes generate the best response with a higher percentage of college women taking advantage of coupons and discounts.  Another option to consider is college newspaper inserts which can be a great college marketing medium to promote an upcoming event or online promotion.  

Campus Solutions provide our clients with opportunities to reach 11.5 million college students in over 2,000 college newspapers.  College newspaper advertising is a great media outlet to target the college student demographic and we encourage companies to take advantage of our college newspaper placement services- whether via college newspapers or college newspaper inserts.  For more information, please feel free to visit Campus Solutions Inc.’s website at www.campussolutionsinc.com or reach Bryan Carbone directly at Bryan@campussolutionsinc.com.  

An effective college marketing strategy for any new product or service geared toward college women is to implement a sorority marketing campaign. Campus Solutions, Inc. is a pioneer in college sorority marketing, generating national viral marketing strategies, sampling campaigns and contests that actively involve sorority members and alumni on a regional and national scale. Reaching college sorority women allows your message to reach large groups of college women who are influential trend setters on campus. A sorority promotion allows a brand to target women with similar interests, who have discretionary spending and a group responsible for some of the most effective viral and philanthropic strategies each year among the 18-24 year old demographic.

Campus Solutions develops on-campus sorority promotions by implementing interactive brand awareness campaigns and online sweepstakes and contests. Our staff will involve active sorority houses by scheduling the events around the dinner hour, in the evening and during chapter meetings. Through our existing relationship with sorority elected members, Campus Solutions’s staff members are interacting with each sorority weeks in advance to ensure the support of the campaign and to ensure the promotion reaches the most sisters per house. For additional information regarding on-campus sorority promotions, please feel free to view Campus Solutions’s website at www.campussolutionsinc.com or contact Bryan Carbone at bryan@campussolutionsinc.com.

In terms of a nationally supported sorority campaign, here are three of our favorites:

The Dove Campaign For Real Beauty (Self-Esteem is Worth Sharing)

www.campaignforrealbeauty.com/dsef07/t5.aspx?id=7433

Yoplait’s Breast Cancer Commitment “Save Lids to Save Lives“

www.yoplait.com/breastcancer_lids.aspx

Merck’s HPV cervical cancer vaccine awareness campaign www.gardasil.com/

For more information please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan@campussolutionsinc.com.