Posts Tagged ‘collegiate demographic’

College and postgraduate marketing and recruiting efforts targeting adults returning to school

Friday, April 10th, 2009

After a year of steady layoffs, many professionals are choosing to fine tune their college applications rather than their resumes.  Many qualified applicants discouraged by the lack of positions available are leaving the workforce and returning to school and pursuing a postgraduate education.  The number of mature adults applying for continuing education programs have surged during the current school year and most colleges and universities are predicting an even higher number of applicants with 10+ years of experience in the workforce applying this fall.

Campus Solutions, Inc., a college marketing company is recognized for reaching specific niches within the collegiate demographic, offer a variety of methods for companies to reach mature adults on campus.  Campus Solutions’ on-campus media and direct mailing opportunities allow companies to target these students throughout the school year.  For companies interested in recruiting these students who have left the workforce and our on the cusp of graduation, Campus Solutions’ college recruiting services reach the most qualified individuals nationwide.

For more information on college and postgraduate marketing and recruiting efforts reaching mature adults, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

Brands Go Green On Campus: Fraternity and Sorority Branded Recycle Bins

Wednesday, April 1st, 2009

Campus Solutions, Inc., offer effective methods for brands to build a positive brand image and improve a brand’s identity among the collegiate demographic by promoting earth-friendly living on campus.  Brands with consistent green practices have been rewarded by college consumers through their purchase decisions.  Campus Solutions’ Greek college media targets this influential segment, providing them with the tools to live a greener lifestyle.

Go Green On Campus: Fraternity and Sorority Branded Recycle Bins- Campus Solutions and our clients are providing fraternities and sororities with useful tips and techniques enabling students to reduce their carbon footprint.  In an effort to promote recycling among fraternities and sororities, companies may implement a regional or national branded recycling bin campaign distributed to fraternities and sororities on nearly every college or university with an active Greek system.  Our company has established the largest network of fraternities and sororities and for this initiative, your company’s image or logo will be branded on recycling bins will be distributed to Greek houses and used by its members.

Acting as your company’s liaison, our staff will coordinate your company’s efforts on each campus.  By teaming up with the presidents and officers of each fraternity and sorority, we will negotiate your brand’s promotion and distribute these recycling bins and any promotional material to members during an upcoming chapter meeting.

For more information on green college marketing strategies, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

Go Green On Campus: Sorority Green Competition

Monday, September 1st, 2008

Campus Solutions, Inc. is offering brands the opportunity to go green on campus by sponsoring sorority green competitions.  Brand-sponsored go green competitions will promote energy conservation and teach sorority members effective ways to reduce their carbon footprint.

Sororities will be recognized for their participation in the competition and will receive energy conservation tips, CFL light bulbs as well as your brand’s product samples and marketing material.  Sorority banners will be displayed at the front of each house with your company’s logo and the green competition’s message.  The competition will be judged based on a number of criteria.  The winning sorority on each campus may receive green improvements for their sorority house or an upcoming brand-sponsored sorority event.

Campus Solutions provides our clients with a number of opportunities to go green on campus while promoting a brand’s greenness.  We are a premiere college marketing company specializing in targeting specific niches within the collegiate demographic.  For more information, please visit Campus Solutions’s website at www.campussolutionsinc.com or feel free to reach Bryan Carbone directly at Bryan.

College Apartment Complex Promotions

Sunday, July 20th, 2008

Apartment living is an extremely popular housing decision among college students after their freshman year.  Living off-campus at a college apartment complex has built in advantages to residence hall living.   Students can enjoy more freedom, a private bathroom and a larger living area.  Apartment amenities often include pools and lounge chairs, attracting students and their guest visitors poolside.  College apartment complexes are typically the hot spots during the warmer months when the temperature is at least 80 degrees.

Campus Solutions, Inc. provide opportunities for brands to reach students at the most popular apartment complexes local to campus.  These promotions can generate great word-of-mouth marketing and improve a brand’s image among the collegiate demographic.  Generating buzz on the weekend off-campus would ensure great foot traffic for a brand’s on-campus event later in the week.

Some campaign ideas include live music, giveaways, models and promotional vehicles.  Campus Solutions will coordinate local radio, college newspaper advertising and campus postering to promote these events.

Campus Solutions, Inc. specializes in campus promotions that reach college students both on and off campus.  For more information, please visit Campus Solutions’s website at www.campussolutionsinc.com or contact Bryan Carbone directly at Bryan@campussolutionsinc.com.

College Athletic Promotions: Game Day

Friday, July 18th, 2008

Nothing unites a community like a college home football game.  Game day is a tradition on so many of the nation’s major college campuses that allow students, alumni and loyal fans from across the state to join together to support their team.  Campus Solutions, Inc. provide a number of game day marketing opportunities for our clients interested in promoting at major college rivalries, homecoming games and at the nation’s leaders in home game attendance.

During the 2008 college football season, your brand’s mobile college tour will saturate the nation’s most anticipated game day match ups.  These sports marketing initiatives include sponsorship opportunities, street teams and product sampling.  Your brand’s campaign may focus on targeting homecoming games, campuses or conferences (SEC, Big 10, etc.).  Campus Solutions specializes in college event marketing initiatives targeting the collegiate demographic.  For more information, please visit Campus Solutions’s website at www.campussolutionsinc.com or feel free to reach Bryan Carbone directly at Bryan@campussolutionsinc.com.

Marketing to students studying abroad

Thursday, July 17th, 2008

Students who are fortunate enough to spend a semester abroad will often say that it was the most enriching experience of their lives.  Campus Solutions, Inc. provides sampling opportunities for brands to sample a product to college students the days leading up to their semester abroad.  This is a great opportunity to reach students as they are making a number of purchase decisions in preparation for the next several months.

According to a report by Open Doors, 582,984 U.S. college students studied abroad during the 2006-2007 school year.  The number of students that study overseas during the fall, spring and summer semester are spread out evenly, making this a great option throughout the year.

The following represents the Top 10 most popular study abroad destinations among U.S. students:

1. United Kingdom 2. Italy 3. Spain 4. France 5. Australia

6. Mexico 7. China 8. Germany 9. Costa Rica 10. Ireland

Campus Solutions, Inc. has developed a number of specific niches within the college student demographic and performs multi-campus college tours for our Fortune 500 clients.  For more information on additional college marketing opportunities we provide our clients interested in reaching the collegiate demographic, feel free to visit our website or reach Bryan Carbone directly at Bryan@campussolutionsinc.com.

Back-to-college promotions

Monday, July 14th, 2008

According to the National Retail Federation, back-to-college consumer spending accounted for over $47.3 billion in 2007.  Both parents and students are willing to spend on items that allow students to express themselves through college-related merchandise such as dorm room furniture, clothing and electronics.  College freshmen typically spend the most with $1,193.60 and those living in residence halls spend $1,529.45.

Campus Solutions is providing opportunities for companies to reach the collegiate demographic on-campus the days leading up to the first day of class.  A back-to-college tour will target major college campuses using a street team approach reaching students at residence halls, fraternities, sororities, student lawns and off-campus housing.  In addition, Campus Solutions, Inc. has partnered with national moving companies which may be utilized where professional movers can assist sororities and off-campus residents with their move.

Your mobile college promotional campaign will include your company’s college street team and promotional vehicle that will target the high-traffic locations both on and off campus.  A back-to-college promotion may include a product or your company’s material that will be distributed the days leading up to school.  Branded-vehicles may be used and staff members will be dressed in your company’s attire.  To allow for a certain amount of consistency, regional campaigns will be performed by the same street team members from one campus to the next.  Additional opportunities include “Welcome Back” promotions at fraternity and sorority houses.

The team members and vehicle will be mobile and will target student housing and campus hot spots for one day on each campus.  Student lawns are typically extremely popular with students enjoying the sun, playing sports or meeting in large groups.

For more information, please visit Campus Solutions’s website at www.campussolutionsinc.com or feel free to reach Bryan Carbone directly at Bryan@campussolutionsinc.com.