Posts Tagged ‘consumer brands’

College marketing efforts leading up to final exams

Thursday, April 16th, 2009

With May quickly approaching, many college students are beginning to focus their attention on final exams.  For a number of consumer brands which have identified the college demographic as an important consumer group for one or more of their brands, this season may offer the best timing to initiate their college marketing efforts.  During the last few weeks of classes, students’ priorities tend to shift focus from social activities to academia.  Groups of students crowd campus lawns, local coffee shops and campus libraries reviewing class notes and reading required class materials.

Campus Solutions offers college media and Out-of-home advertising opportunities for clients interested in reaching college students both on and off campus.  For confectionery and snack brands, the weeks leading up to final exams is ideal timing for product sampling initiatives and fitting messages recognizing students hard work and promoting a break from studying.  Brands may choose to promote a study break contest or offer students a product on-the-go.  Acting as your company’s liaisons, Campus Solutions’ staff extremely familiar with each campus will be acting as your company’s street teams and engaging students.  Other opportunities include campus postering and signage opportunities through our network of local coffee shops frequented by students.

Campus Solutions encourages companies interested college marketing and college media to visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

Marketing to college women: product sampling and product promotion

Wednesday, February 18th, 2009

For consumer brands geared towards young adult women, a product sampling and promotional event reaching college women can be an effective use of a company’s resources.  Campus Solutions, Inc., a college marketing company specializing in product promotion and non-traditional advertising, offer brands targeted sampling distribution and focused product sampling based on each client’s target markets and consumer demographics.  Campus Solutions has the ability to segment the college demographic by implement highly-targeted sample distribution.

For each college sampling initiative, our clients are assured that the execution of their brand’s college promotion is in accordance with campus guidelines and local and state laws.  For a product sampling and promotional event targeting college women, our extensive college media network offers a variety of methods to focus your brand’s initiative.

For more information on marketing to college women or Out-of-home advertising, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan@campussolutionsinc.com.