Over the past several years, South Beach has positioned itself as the trendy spring break destination among college students. For thousands of students from across the country, it is an opportunity to spend a week-long vacation with best friends and absorb everything this great city has to offer. South Beach’s appeal has as much to do with its beautiful beaches and incredible night life as the city’s well-deserved reputation for fashion and its international influences. In South Beach, nothing happens before 10 am, perfect for the lazy days of spring break! Spring Break South Beach posses all the elements that are essential to secure it as a top destination for students as they embark on their spring vacation and Campus Solutions, Inc. provides a number of opportunities for our clients to reach these students throughout spring break.

Companies interested in reaching students off campus have realized the impact of having a presence on South Beach during America’s most popular spring break weeks. Some of the companies include MTV, BET, Wise Snacks, Neutrogena, Victoria Secret and several popular sports beverage companies. Although South Beach may not receive the same numbers of students as Panama City Beach and South Padre Island, it allows a company to target fashion-oriented 18-24 year old students from across the country who influence trends on each of their campuses.

The image below represents a recent promotion we completed for our client Wise Foods during Spring Break ‘08 on South Beach:

Campus Solutions, Inc., a leader in the college marketing industry, delivers the most memorable spring break initiatives and on-campus events for our Fortune 500 clients.  Campus Solutions, Inc. provides 24/7 advertising exposure on South Beach, Panama City Beach and South Padre Island through beach marketing initiatives during the day and bar promotions at night. Please feel free to visit our website at www.campussolutionsinc.com or contact Bryan Carbone directly at bryan.

College event marketing is a form of non-traditional media that allows companies to promote their product or service on campus to students during the school year. When performed correctly, college event marketing is an excellent method to generate awareness and build brand loyalty amongst this highly-attractive consumer group. Companies are becoming more familiar with this media outlet when reaching the 18-24 year old demographic as college students have become skilled at tuning out television, radio and internet messages that barrage them on a daily basis. Reaching students through on-campus events can provide a brand with a youthful appeal, attract new consumers or generate a new found respect for a brand among college-age students.

To develop a multi-campus college event marketing program, a large majority of campaigns are performed by a handful of college event marketing companies that specialize in customizing college tours. With each college and university having its own guidelines and requirements that need to be fulfilled in order for a promotion to be held on campus, these skilled professionals are familiar with the campus and can be an asset to a company’s promotion.  Your branded events may include involve product sampling, experienced brand ambassadors interacting with the students, large-scale branding, sweepstakes and promotional giveaways. Additional components may include developing a viral campaign targeting specific groups of students on campus, college postering, college newspaper advertising and video contests. For more information, please feel free to contact Campus Solutions www.campussolutionsinc.com or contact Bryan Carbone directly at Bryan.

With this being the inaugural Blog post, a quick hello to everyone throughout the world interested in college marketing, youth marketing, college event marketing, spring break promotions, online marketing, beach advertising, college newspapers and college sampling. My name is Bryan Carbone (often mispelled as Brian Carbone, which is cool) founder of Campus Solutions, Inc., ( www.campussolutionsinc.com) one of the fastest growing college marketing companies in the country. The objective of this blog is to share effective methods that our company and others have developed and provide for brands and agencies interested in reaching not only college students but those within the 18-24 year old demographic.

Companies both large and small have realized the importance of reaching this consumer group. The college student demographic accounts for well over 200 billion in consumer spending and this statistic only appears to be growing as students are preparing for the 2008-2009 school season. Campus Solutions’s success is largely due in part to our experienced staff that is present at each campus event and the networks and relationships we have established with national organizations, colleges and universities and college student groups.

We encourage you to view our website at www.campussolutionsinc.com or feel free to reach me directly at bryan - Again, hello to all those in the UK, Australia, New Zealand, and everyone in the states and everyone else who has either realized the importance of reaching the college student demographic or those who are interested in pursuing and developing a college marketing campaign.

The objective of this blog is to share the most innovative programs that marketers are using to reach students either on or off campus. We encourage college marketing companies, brands, agencies and students to share recent campaign success stories. Whether the subject is praising a national viral marketing campaign or a student union freshers campaign in the UK, this blog will keep your finger on the pulse of college advertising and reaching college-age students. Finally, as an experienced college event marketing specialist, I encourage any brand or agency not familiar with the college marketing industry to contact an experienced college marketing company to ensure your college advertising campaign runs smoothly.