Archive for July, 2008

College Athletic Promotions: Sampling

Wednesday, July 30th, 2008

Many small and large companies are firm believers in sampling to their ideal demographic.  And customers agree there is less buyer’s resistance once they’ve tried a product initially before buying.  As a way to reach college athletes, Campus Solutions is providing companies with the opportunity to reach physically fit college men and women by providing on-campus sampling events through the student recreation centers and the intramural fields.

The College Athlete: Student Recreation Centers

Through our network of faculty, your product will be sampled to each male and female student as they enter the sports complex - as they prepare for their grueling workouts.  Campus Solutions can capitalize on this stream of students by providing a product that they can rely on and sample at a time they need it most.

The College Athlete: Intramural Fields

Intramural sports fields attract athletic-minded students who participate in school sports, offering an ideal environment to sample products geared towards athletes.  Reaching students through the IM leagues allows you to reach a highly-concentrated group of student athletes.  The goal here is to capture a broad group of athletes and provide them with your product after their practice or game.

Campus Solutions is recognized for creating effective college advertising opportunities that target specific niches within the college student demographic.  For more information, please visit Campus Solutions’s website at www.campussolutionsinc.com or feel free to reach Bryan Carbone directly at Bryan.

College Recruiting- coordinating and staffing

Wednesday, July 30th, 2008

Companies face a number of challenges when implementing college recruiting efforts on college campuses.  Employers face high staff turnover and “burn out” among college recruiters which eliminates continuous prospecting.  Campus Solutions, a leading college event marketing company, has expanded its scope and grant companies the opportunity to appeal to the top level graduates from the premier institutions in the U.S.  For a college recruiting endeavor, we gain access to the most sought-after grad students as well as graduating students in the most fiercely competitive industries.  By providing a precisely-targeted audience of prospective future leaders and employees, the focus of the campaign is placed on overall brand awareness and accurate execution of the company’s objectives.

A campus recruiting effort will be implemented as our staff will coordinate each college recruiting event.  Campus Solutions will network with campus faculty and negotiate and reserve space for your table or booth event.  Your company may choose to provide staff or utilize Campus Solutions’s experienced team members.  For more information, please visit Campus Solutions’s website at www.campussolutionsinc.com or feel free to reach Bryan Carbone directly at Bryan.

Back-to-school college sampling tour

Monday, July 28th, 2008

For a back-to-school sampling endeavor, Campus Solutions is providing our clients with a precisely-targeted delivery network in order to reach active men and women at the most high-traffic locations on college campuses.  The focus of these campaigns are placed on brand awareness and accurate execution of this very specific niche market.

For a back-to-school sampling strategy, Campus Solutions offers effective methods to reach students through either a college street team effort or brands may choose to reach students through Campus Solutions’ extensive network of on-campus venues, student groups or fraternities and sororities.

Campus Solutions, Inc. specializes in campus event marketing initiatives and on-campus media.  For more information, please visit Campus Solutions’s website at www.campussolutionsinc.com or feel free to reach Bryan Carbone directly at Bryan.

College Apartment Complex Promotions

Sunday, July 20th, 2008

Apartment living is an extremely popular housing decision among college students after their freshman year.  Living off-campus at a college apartment complex has built in advantages to residence hall living.   Students can enjoy more freedom, a private bathroom and a larger living area.  Apartment amenities often include pools and lounge chairs, attracting students and their guest visitors poolside.  College apartment complexes are typically the hot spots during the warmer months when the temperature is at least 80 degrees.

Campus Solutions, Inc. provide opportunities for brands to reach students at the most popular apartment complexes local to campus.  These promotions can generate great word-of-mouth marketing and improve a brand’s image among the collegiate demographic.  Generating buzz on the weekend off-campus would ensure great foot traffic for a brand’s on-campus event later in the week.

Some campaign ideas include live music, giveaways, models and promotional vehicles.  Campus Solutions will coordinate local radio, college newspaper advertising and campus postering to promote these events.

Campus Solutions, Inc. specializes in campus promotions that reach college students both on and off campus.  For more information, please visit Campus Solutions’s website at www.campussolutionsinc.com or contact Bryan Carbone directly at Bryan.

College Athletic Promotions: Game Day

Friday, July 18th, 2008

Nothing unites a community like a college home football game.  Game day is a tradition on so many of the nation’s major college campuses that allow students, alumni and loyal fans from across the state to join together to support their team.  Campus Solutions, Inc. provide a number of game day marketing opportunities for our clients interested in promoting at major college rivalries, homecoming games and at the nation’s leaders in home game attendance.

During the 2008 college football season, your brand’s mobile college tour will saturate the nation’s most anticipated game day match ups.  These sports marketing initiatives include sponsorship opportunities, street teams and product sampling.  Your brand’s campaign may focus on targeting homecoming games, campuses or conferences (SEC, Big 10, etc.).  Campus Solutions specializes in college event marketing initiatives targeting the collegiate demographic.  For more information, please visit Campus Solutions’s website at www.campussolutionsinc.com or feel free to reach Bryan Carbone directly at Bryan.

Marketing to students studying abroad

Thursday, July 17th, 2008

Students who are fortunate enough to spend a semester abroad will often say that it was the most enriching experience of their lives.  Campus Solutions, Inc. provides sampling opportunities for brands to sample a product to college students the days leading up to their semester abroad.  This is a great opportunity to reach students as they are making a number of purchase decisions in preparation for the next several months.

According to a report by Open Doors, 582,984 U.S. college students studied abroad during the 2006-2007 school year.  The number of students that study overseas during the fall, spring and summer semester are spread out evenly, making this a great option throughout the year.

The following represents the Top 10 most popular study abroad destinations among U.S. students:

1. United Kingdom 2. Italy 3. Spain 4. France 5. Australia

6. Mexico 7. China 8. Germany 9. Costa Rica 10. Ireland

Campus Solutions, Inc. has developed a number of specific niches within the college student demographic and performs multi-campus college tours for our Fortune 500 clients.  For more information on additional college marketing opportunities we provide our clients interested in reaching the collegiate demographic, feel free to visit our website or reach Bryan Carbone directly at Bryan.

Go Green on campus- Seedling

Tuesday, July 15th, 2008

Campus Solutions, Inc. provides opportunities for brands to build positive eco-friendly publicity and effective branding on college campuses.

Go Green on campus- Seedling Campaign:  With the support of the college or university as well as student groups, seedlings will be planted on behalf of your company and endure for generations of students to enjoy. These will eventually become shade trees that future generations will study under and will be a vital part of the school’s natural resources.

Campus Solutions specializes in campus event marketing and non-traditional outdoor media and is a pioneer in go green strategies on college campuses.  For more information, please visit Campus Solutions’s website at www.campussolutionsinc.com or feel free to reach Bryan Carbone directly at Bryan.

Back-to-college promotions

Monday, July 14th, 2008

According to the National Retail Federation, back-to-college consumer spending accounted for over $47.3 billion in 2007.  Both parents and students are willing to spend on items that allow students to express themselves through college-related merchandise such as dorm room furniture, clothing and electronics.  College freshmen typically spend the most with $1,193.60 and those living in residence halls spend $1,529.45.

Campus Solutions is providing opportunities for companies to reach the collegiate demographic on-campus the days leading up to the first day of class.  A back-to-college tour will target major college campuses using a street team approach reaching students at residence halls, fraternities, sororities, student lawns and off-campus housing.  In addition, Campus Solutions, Inc. has partnered with national moving companies which may be utilized where professional movers can assist sororities and off-campus residents with their move.

Your mobile college promotional campaign will include your company’s college street team and promotional vehicle that will target the high-traffic locations both on and off campus.  A back-to-college promotion may include a product or your company’s material that will be distributed the days leading up to school.  Branded-vehicles may be used and staff members will be dressed in your company’s attire.  To allow for a certain amount of consistency, regional campaigns will be performed by the same street team members from one campus to the next.  Additional opportunities include “Welcome Back” promotions at fraternity and sorority houses.

The team members and vehicle will be mobile and will target student housing and campus hot spots for one day on each campus.  Student lawns are typically extremely popular with students enjoying the sun, playing sports or meeting in large groups.

For more information, please visit Campus Solutions’s website at www.campussolutionsinc.com or feel free to reach Bryan Carbone directly at Bryan.

Hoboken Promotions: PATH Train sampling promotion

Sunday, July 13th, 2008

Hoboken, NJ has become a thriving, bustling city, which has seen its popularity among young adults soar in recent years.  Residents of Hoboken depend on the PATH Train, the commuter rail line, as a reliable and inexpensive transportation method that operates lines in and out of New York City 24/7 via the World Trade Center and 33rd Street lines.  During rush hour, trains depart Hoboken’s downtown station every five to six minutes full of passengers.  ”Hoboken has become a comfortable place for post-college age young people” said Hoboken’s mayor, David Roberts.

Campus Solutions, Inc., a college marketing company specializing in non-traditional media, provides sampling opportunities to reach these PATH commuters.  A Hoboken PATH train sampling promotion allows your product to reach consumers during their morning commute, Monday through Friday.  Campus Solutions’s street team members will be dressed in your company’s attire and sampling your product to each PATH rider.  Campus Solutions provides marketing opportunities to sample at the Hoboken, Journal Square, Jersey City and Newark PATH stations.

Hoboken has been voted Best City for Singles Over 30, a part of Money’s Best Places To Live.  Hoboken is a college campus for young professionals” said Chris Corbin, Hoboken resident.  For more information, please feel free to visit our website at www.campussolutionsinc.com or reach Bryan Carbone directly at Bryan.

Back To School concert event 2008

Thursday, July 10th, 2008

One of the biggest college events of the summer will be a two-day concert event taking place in Athens, Georgia the weekend students arrive back on campus .  Over 20,000 college students from University of Georgia, Gainesville College and Piedmont College are expected to be in attendance.  This is a great opportunity to reach students over the summer just as they are arrive back to school and are making big purchase decisions.  Campus Solutions, Inc. and our affiliates will be providing sponsorship and exhibitor opportunities to companies interested in reaching a high-volume of students off-campus as they arrive to school.

The concert will be held on August 21st and August 22nd from 11 am to 9 pm.  Performing on stage will be music from the best up-and-coming bands as well as fashion shows and student challenges.  College students in attendance will also have the opportunity to try out new products and learn about new services.  Some additional highlights of the concert include:

  • Battle of the bands
  • EA Sports Madden tournament
  • A college fashion show
  • Guitar Hero tournament
  • Contests and prizes
  • Product samples
  • Interactive sponsored events

For information on how to become a sponsor or vendor at the two-day college concert promotion, please reach Bryan Carbone at Bryan or visit our website at www.campussolutionsinc.com.

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