Archive for September, 2008

College students respond to Hurricane Ike

Wednesday, September 24th, 2008

Eleven days after Hurricane Ike slammed the coast of Texas, residents of Houston are finally given permission to return home and assess property damage.  Property losses are now estimated to be as high as Hurricane Katrina much the result of the Category 4 storm surge.

The city of Houston has received a great deal of support by those within the community.  Over 1,600 college students, faculty and staff from the University of Houston have been lending their support through a number of relief efforts across Houston.  The school developed a Cougars Helping Cougars Hurricane Ike Relief Fund collecting donations for UH faculty and students.

Campus Solutions, Inc. commends the University of Houston and their students and faculty volunteers who have responded in relief efforts.  Houston’s mayor, Bill White’s asked, “all Houstonians to think about their neighbors” and Houston’s largest campus responded in droves.  Here is a link to Cougars Care, the university’s commitment to supporting the community in the aftermath of Hurricane Ike.  The school is working with the Red Cross and FEMA to lend support to community projects and has developed a number of school-sponsored dontation centers.

Parents Weekend- College Marketing Opportunity

Tuesday, September 23rd, 2008

For both parents and students alike, Parents Weekend is a date marked on everyone’s calendar.  Parents Weekend is often the first time a parent returns to school after moving their student in at the beginning of the school year.  During the weekend, parents asses their child’s living situation and make purchases in retail stores in the area.  Shopping malls are busy as parents spend money in retail stores buying students warmer clothing for the cooler season.  Other common purchases include products for the home, whether its refilling exhausted supplies buying groceries or making home improvements.  Purchases which may have been overlooked at the beginning of the school year have been added to a “To Do List”.

Parents Weekend is a great college marketing and parent marketing opportunity that allows a brand to reach both demographics as a number of purchase decisions are being made.  Campus Solutions Inc., a premiere college marketing company specializing in campus event marketing and nontraditional advertising, is providing our clients with effective strategies to reach college students and their parents during Parents Weekend and throughout the school year.

For more information, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

Movie Theater Advertising: Reach college students

Monday, September 22nd, 2008

In 2007, Hollywood received its highest admissions in over 48 years with over 1.84 billion box office tickets sold.  Movie theater advertising is a great advertising opportunity to target specific markets and demographics.  Cinema slides appear at least two times before the start of every film in the theater.

Campus Solutions, Inc. provides our clients with cinema advertising opportunities to target college students throughout the school year by implementing our clients’ campaigns in hundreds of college markets.  We will coordinate your on-screen promotions and recommend markets and cinemas and we can target nearly every theater chain in the country.  Campus Solutions encourages companies who are considering cinema advertising exposure or college marketing to contact us for a promotion geared to reach college students on either a regional or national scale.

For more information, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

Coffee Cup Advertising: College Marketing

Wednesday, September 17th, 2008

Coffee cup advertising is one of the most effective and efficient non-traditional advertising vehicles available.  Campus Solutions Inc., a college marketing company specializing in outdoor advertising provides opportunities for companies to market to college students by placing your message in the hands of the college consumer.  Coffee cup and coffee sleeve campaigns are great branded advertising options for companies interested in informing students of a promotional website, product or premiere.

On average, your coffee cup will generate 7 impressions and will be in view for approximately 37 minutes.  Your message will be visible in college classrooms, throughout campus and during dinner hour within fraternities and sororities.  Campus Solutions’s street teams will distribute coffee cups to fraternities and sororities as well as on-campus and off-campus vendors.

Campus Solutions provides our clients with a number of opportunities to distribute media to college students both on and off-campus. For more information on coffee cup advertising or other branded material to promote to college students, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

Fraternity and Sorority Corporate Sponsorships

Monday, September 15th, 2008

Members of fraternities and sororities are often the most socially active students on campus.  These students generate great word of mouth advertising for a cause, a fraternity or sorority philanthropy event or an upcoming house party.  For brands geared toward college students, a fraternity and sorority corporate sponsorship may be a great opportunity to promote your brand.  Campus Solutions, Inc. can be the catalyst to carry out that vision.

Promotions of any sort prove more successful when there is a memorable and worthwhile experience that is tied in and associated with the sample or trial experience.  In this endeavor, your young and open-minded core audience is in a low-key, relaxed college environment with their guard down while open-minded to have a good time.  It is a social setting that involves their close friends and members of both sexes.  Your marketing materials and sampling will surely be talked about and likely the ice-breaker conversation starter that initiates dialogue between men and women who are at an on or off-campus party.  Having your brand paired with words like fun, party and social is exactly what will break through to this potential lifelong brand-loyal consumer group.

For more information on fraternity and sorority marketing and college promotions, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

Go Green On Campus: Branded Reusable Grocery Bags

Wednesday, September 10th, 2008

Campus Solutions, Inc. has introduced a series of go green on campus initiatives that fuse college advertising with environmental responsibility.  Each go green campaign is designed to generate a positive brand image among college students while providing a brand with great exposure on each campus involved.

Go Green On Campus- Branded Reusable Grocery Bags: When a shopper is given the choice of having their groceries bagged with either paper or plastic, they are faced with two options, both of which negatively effect the environment.  The toll to the environment from our country’s use of paper bags 14 million trees.  It takes 12 million barrels of oil to produce enough plastic bags for our country for a year.

Campus Solutions, Inc. is providing college students with reusable grocery bags at no cost to the student.  Each bag will be branded with our clients’ logos and message to go green.  Students in residence halls, fraternities, sororities and off-campus apartments will receive their reusable bag which can hold the equivalent to three plastic or paper bags.  The bags will also contain product samples and tips on what students can do to go green.  Campus Solutions’s street teams will also be stationed at local grocery stores providing each college-age student with their reusable grocery bag.

For more information on this or any other college marketing opportunity, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

Product Sampling To Reach Active Men

Wednesday, September 10th, 2008

Campus Solutions, Inc. offers a number of product sampling and literature placement opportunities that reach a captive audience in a clutter-free environment.  Connecting brands with their targeted audience, our turn-key programs enable brands to reach targeted demographics in major U.S. cities.

For a product sampling campaign geared to reach active men, our networks are designed to focus on venues where men frequent the most.  Some of our most popular networks targeting active men include:

  • Health Clubs
  • Sports Centers
  • Barber Shops, Hair and Nail Salons

We will focus on high-volume fitness centers and barber shops in your specified markets.  The goal here is to capture young males with staggered frequency.  Men, on average, trim their hair once every three weeks.  However, they work out at their gym three or four times per week.  The emphasis will be placed on involving several locations per market.

For more information on the sampling programs we offer, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

College Marketing - College Freshmen Branded Recycling Bins

Monday, September 8th, 2008

Campus Solutions, Inc. and our network of colleges and universities are making recycling convenient for college freshmen.  During the upcoming fall and spring semesters, college freshmen will receive their personal recycling bins which will be shared between roommates and stored in students’ dorm rooms.  These promotions will encourage students to recycle by focusing on where students live and potentially creating permanent lifestyle changes that will continue once they move off of campus.

Campus Solutions is a premiere college marketing company recognized for providing brands the opportunity to go green on campus.  Each recycling bin will be branded with a company’s logo and message to go green.  Each bin will be personally distributed by either the school’s residence hall advisers or by Campus Solutions college street teams.

This is a great college advertising opportunity for brands to improve their green image while encouraging college students to reduce their carbon footprint and become more environmentally conscious.  Having your branded products in the homes of college freshmen provides great exposure for your brand’s image.  For more information, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

Go Green On Campus: High-Quality Water Filtration Systems

Friday, September 5th, 2008

Sustained increased consumption of bottled water has taken a toll on our natural resources and has polluted our environment.  Most common plastic in bottled water is PET plastics (polyethylene terephthalate) and is manufactured using natural gas and petroleum.  This process exhausts more than seventeen million barrels of gas or the equivalent to fueling over one million cars for over one year.  Colleges and universities are taking a “front seat” approach by developing high-quality water filtration systems on campus.

Institutes of higher learning in both the U.S. and Canada are reducing students’ pollution caused by these water bottles by developing water filtration systems on campus.  Campus Solutions, Inc. is offering brands the opportunity to go green on campus by teaming up on these campus eco-friendly improvements.  Campaigns against bottled water and the support of clean water programs on college campuses will improve a brand’s image among a demographic that rewards environmental responsibility through their purchase decisions.  Numerous branding opportunities are available generating great exposure on each campus.

It may come as a shock to most people to learn that bottled water is not necessarily safer than most tap and well water.  Campus Solutions, Inc. provides both secondary education and higher education institutions with consulting services and strategy development for their institutions’ water filtration systems.  For more information, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

Product Sampling to Women: Salon and Fitness Opportunity

Wednesday, September 3rd, 2008

Campus Solutions, Inc. is a strategic product placement company designed to match high-quality products with their ideal target demographic.  We are also considered one of the most recognized college marketing companies in the country.  Since 2005, we have been providing our clients with product sampling opportunities to reach active women on the go.

Campus Solutions has developed the most extensive network of hair and nail salons as well as yoga and Pilates centers throughout the country.  Our experienced staff will be hand-delivering a supply of product samples to satisfy the demand of the salons and yoga and Pilates centers for a one month duration.  Campus Solutions will offer entrée into this highly-concentrated group of active women.  The focus of the campaign is placed on brand awareness and accurate execution of this very specific niche.

We encourage companies to contact our company to ensure a successful product sampling campaign.  For more information please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

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