Archive for May, 2009

Back To School college advertising

Wednesday, May 27th, 2009

Media planning is well underway for most media buyers interested in engaging college students through effective college advertising during the Back To School season.  Campus Solutions, Inc. offer traditional and non-traditional media to promote your product or service to college students on campus.  Our company’s expertise provide unparalleled execution and satisfaction to our clients for each program we are assigned.

We encourage brands and agencies to contact Campus Solutions when considering a college marketing strategy to ensure the success of your college initiative.  Strategies to consider this Back To School season include event marketing, campus postering, college newspaper advertising and in dorm promotions.

For more information on college marketing and non-traditional marketing, please visit our website at www.campussolutionsinc.com.

Marketing to college students on campus over the summer

Friday, May 22nd, 2009

When considering a brand’s marketing strategy to reach college students over the summer, brands should not overlook the advantages of promoting on campus.  On average, 35% of college students stay on campus during the summer.  Most states now require students to enroll in at least one summer semester which keeps campuses busy during the summer months.  Brands can take advantage of reaching large groups of students in a relatively clutter-free environment through college event marketing and guerrilla marketing.

With the increased competition among applicants for college acceptance letters, many freshman and transfers students are beginning classes at their new campus in the summer rather than the fall.  Reach these students before the college Back To School season begins by taking advantage of Campus Solutions and our company’s on-campus media network and implementing a memorable brand experience.

For more information on college marketing and non-traditional marketing, please visit our website at www.campussolutionsinc.com.

Summer concert sponsorship- branded tabling events and street team

Tuesday, May 12th, 2009

The summer offer excellent media opportunities for brands to engage college students outside of a college setting.  Companies which have identified the 18-24 year old demographic as an important consumer group to one or more of their brands should consider strategies to reach students over the summer.

Over the next several months, millions of young adults are expected to attend a summer concert series, many of which have already “SOLD OUT”.  To engage these crowds of concertgoers, Campus Solutions recommend an interactive approach to concert sponsorships by holding tabling events at each venue.  Your brand initiative will include a multi-venue concert promotion which includes your company’s street team and tabling event.

Whether or not a brand is currently engaged in college marketing, a summer concert sponsorship can be a great method to improve your brand’s image among college students.  For more information on college marketing opportunities both on or off campus, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

Graduation day marketing initiatives reaching parents of graduating seniors

Wednesday, May 6th, 2009

Over the next several weeks, the parents of this year’s graduating college seniors will be attending graduation ceremonies in college towns across the country.  Graduation ceremonies are excellent opportunities to reach an audience in a fixed setting upward of three and a half hours.  With so much free time, attendees have little more than the ceremony program to keep them occupied.

Campus Solutions, the country’s advertising and college marketing professionals, connect brands with parents of graduating seniors.  As guests arrive, your brand ambassadors will be strategically placed at the entrances and at popular gathering areas at each venue.  Attendees will receive your marketing material, literature and promotional products before the commencement ceremony.  This is a tremendous opportunity to engage parents of college students, an affluent demographic in a clutter-free environment for an extended period of time.

For more information on this or any other college marketing opportunity, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

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