When considering a brand’s marketing strategy to reach college students over the summer, brands should not overlook the advantages of promoting on campus.  On average, 35% of college students stay on campus during the summer.  Most states now require students to enroll in at least one summer semester which keeps campuses busy during the summer months.  Brands can take advantage of reaching large groups of students in a relatively clutter-free environment through college event marketing and guerrilla marketing.

With the increased competition among applicants for college acceptance letters, many freshman and transfers students are beginning classes at their new campus in the summer rather than the fall.  Reach these students before the college Back To School season begins by taking advantage of Campus Solutions and our company’s on-campus media network and implementing a memorable brand experience.

For more information on college marketing and non-traditional marketing, please visit our website at www.campussolutionsinc.com.

Tags: back to school, brand experience, brands, Campus Solutions, College event marketing, college marketing, guerrilla marketing, marketing to college students, non-traditional marketing, on campus over the summer, promoting on campus, reach college students, summer, summer months, summer semester

This entry was posted on Friday, May 22nd, 2009 at 5:47 pm and is filed under College advertising, College event marketing, Updates, college street teams. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.