Archive for the ‘College advertising’ Category

Strategies to email marketing to college students

Sunday, January 31st, 2010

e-mail database

The creative and the design of the ad are equally as important as the database or pool of college students receiving the ad.  Campus Solutions offers our clients with the design, hosting and database to reach your college market.  To reach Lifetime TV’s college female audience, Campus Solutions created a email marketing program to promote Lifetime’s Sorority Wars last fall.

We encourage brand and agencies to contact Campus Solutions to ensure your promotion’s success.  For more information on Campus Solutions’ college marketing or non-traditional media, please visit our website at www.campussolutionsinc.com.

Marketing on college campuses- interactive campaigns

Wednesday, October 14th, 2009

Campus Solutions offers full service marketing on college campuses for brands interested in reaching the college consumer and targeted college consumer segments.  Campus Solutions’ college media generates consumer interaction allowing our clients to connect with their college consumer while allowing the consumer to take away a memorable experience.

Our clients may choose the level of student interaction by tying in on-site video submission, photos with promotional models, sampling, tastings, data collection and sweepstakes entries.  What’s a better way of having college students try out your product than by holding your company’s promotional events on campus allowing students to try out your product or service?

For more information on Campus Solutions’s college marketing and out-of-home media, please visit our website at www.campussolutionsinc.com.

Final exams free massage- experiential college marketing

Tuesday, October 6th, 2009

The stresses brought on by final exams can be overwhelming to college students and when surveyed, students consistently rate final exams as one of the biggest sources of stress.  Campus Solutions offer our clients with free mobile chair massages and relaxation stations to college students the days leading up to final exams.

Students will be invited to your company’s event and receive their free message provided by professional massage therapists.  Free tea, water and beverages will be on hand for students as they sit and relax at your station after their therapeutic massage.  Product samples may also be given away at each event.  A brand-sponsored free massage during final exams is a great experiential college marketing campaign that will generate lasting brand awareness.

For more information on Campus Solutions’s college and OOH media, please visit our website at www.campussolutionsinc.com.

Back-To-School concert sponsorhip

Tuesday, September 1st, 2009

Nothing says Welcome Back to college students like a free concert held on campus.  On September 26th, Ivy League’s Dartmouth College will be providing a free concert with live performances from Jim Class Heroes and the artist, Walle, open to all students.  Campus Solutions is partnering with Dartmouth College by providing brands with category-exclusive sponsorship opportunities and brand interaction with the consumer.

The concert will be held outdoors on a closed street with no perimeter barrier.  This back-to-school concert offers excellent brand engagement and a personal connection.  Stage sponsorships, tabling events and street team promotions are some of the unique opportunities available to engage college students during the concert.

To learn more about how your company can get involved in this back-to-college concert opportunity, please feel free to reach out to Campus Solutions.

Reach college students leading up to the Back-To-School season

Wednesday, July 29th, 2009

With the Back-To-School season quickly approaching, Campus Solutions is offering brands a variety of innovative media vehicles to reach college students as many back to school purchases are being made during the last weeks of summer and as students arrive on campus.  Brands may consider a multi tier strategy utilizing Campus Solutions’s OOH media engaging college students this summer at beaches, bars and off-campus hot spots while taking advantage of our company’s vast college media delivering your message to students on campus.

Campus Solutions focuses on alternative and non-traditional media strategies to reach students this summer to create maximum exposure for your campaign.  We encourage brands and agencies to contact Campus Solutions to generate the results and improve the position of the brand.

For more information on Campus Solutions’s college and OOH media, please visit our website at www.campussolutionsinc.com.

Campus Postering- College media by Campus Solutions, Inc.

Tuesday, June 23rd, 2009

Campus postering can be a very useful tool available to advertisers to help promote a product, service or promotion to college students.  Campus postering is a part of Campus Solutions’s vast college media network which offer advertisers the opportunity to generate exposure and get a message across to students on campus.

Campus Solutions, Inc. offer our clients the ability to place their message directly into the lives of students through postering and signage throughout campus.  Our company’s extensive network provide brands the opportunity to implement either a regional or national campaign reaching students on nearly each college and university through the United States and Canada.

Campus Solutions has established a reputation for developing the most memorable posters and bulletins each semester for brands, rich in design and creativity.  A typical campus postering initiative may include multiple runs.   For our clients, Campus Solutions’s experienced college professionals familiar with each campus will distribute your company’s posters and signage on a regular basis.

Campus flyering or sampling is a great addition to any campus postering event to help integrate a brand’s message within the college community.  For more information on Campus Solutions’s college and OOH media, please visit our website  at www.campussolutionsinc.com.

Back To School branded college checklist and survival guide

Tuesday, June 9th, 2009

One unique college marketing strategy Campus Solutions is offering brands this fall is a brand-sponsored Back To School college checklist and survival guide.  These branded promotional items will be given to college students as they arrive on campus in the fall.  Your company’s checklist and survival guide may segment the college demographic by targeting freshmen, men-only or women-only.  Your branded college checklist may include a list of dorm essentials, school supplies and a listing of your company’s products or services.

A survival guide would include useful tips for the average college freshman. These items will be given away to students the first two weeks of the fall semester.  Each Back To School college checklist and survival guide will be distributed by Campus Solutions’s college street teams acting on your company’s behalf.

A smattering of venues will be involved to reach this group of students including residence halls, student unions, fraternities and sororities.  For more information on Back To School branded college checklist and survival guides or additional Campus Solutions college offerings, please visit our website at www.campussolutionsinc.com.

Back to school event marketing

Tuesday, June 2nd, 2009

Back to school event marketing offers brands opportunities to engage college students and generate a memorable brand experience with their college audience.  Event marketing reaches your target audience, engages this audience and creates a brand experience with the consumer.

Campus Solutions, Inc. provide our clients with full service OOH media and niche consumer marketing campaigns and is recognized for our diverse range of college and out-of-home media.  Promoting your product or service through event marketing allows your message to get across to your audience effectively.  Campus Solutions can assist your brand’s on-campus branding and event marketing strategies, creating relevant dialogue into the daily lives of college consumers.

For more information on our company’s college and event marketing offerings, please visit our website at www.campussolutionsinc.com.

Marketing to college students on campus over the summer

Friday, May 22nd, 2009

When considering a brand’s marketing strategy to reach college students over the summer, brands should not overlook the advantages of promoting on campus.  On average, 35% of college students stay on campus during the summer.  Most states now require students to enroll in at least one summer semester which keeps campuses busy during the summer months.  Brands can take advantage of reaching large groups of students in a relatively clutter-free environment through college event marketing and guerrilla marketing.

With the increased competition among applicants for college acceptance letters, many freshman and transfers students are beginning classes at their new campus in the summer rather than the fall.  Reach these students before the college Back To School season begins by taking advantage of Campus Solutions and our company’s on-campus media network and implementing a memorable brand experience.

For more information on college marketing and non-traditional marketing, please visit our website at www.campussolutionsinc.com.

Graduation day marketing initiatives reaching parents of graduating seniors

Wednesday, May 6th, 2009

Over the next several weeks, the parents of this year’s graduating college seniors will be attending graduation ceremonies in college towns across the country.  Graduation ceremonies are excellent opportunities to reach an audience in a fixed setting upward of three and a half hours.  With so much free time, attendees have little more than the ceremony program to keep them occupied.

Campus Solutions, the country’s advertising and college marketing professionals, connect brands with parents of graduating seniors.  As guests arrive, your brand ambassadors will be strategically placed at the entrances and at popular gathering areas at each venue.  Attendees will receive your marketing material, literature and promotional products before the commencement ceremony.  This is a tremendous opportunity to engage parents of college students, an affluent demographic in a clutter-free environment for an extended period of time.

For more information on this or any other college marketing opportunity, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

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