Archive for the ‘College advertising’ Category

College graduation marketing strategies

Friday, February 27th, 2009

Graduation day is a huge benchmark in the lives of college students.  This date is marked in both the calendars of students and parents and the arrangements to attend graduation ceremonies are made months in advance.  Brands interested in reaching college students on the cusp of graduation as they enter the workforce should consider earmarking a budget to reach this important consumer group.

Campus Solutions, a college marketing company specializing in advertising programs that segment the college student demographic, is providing our clients with a number of unique methods to target these graduating seniors and their parents.  Graduation weekend is a terrific opportunity to reach both students and parents during the student’s final year in college.  Campus Solutions, Inc. offers a number of strategies to interact with the crowds of students and parents during graduation weekend whether it be through product sampling, college street teams, branded bus tours, demonstrations or tabled events on campus.

For more information on college graduation marketing events or college advertising, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

Marketing to college women: product sampling and product promotion

Wednesday, February 18th, 2009

For consumer brands geared towards young adult women, a product sampling and promotional event reaching college women can be an effective use of a company’s resources.  Campus Solutions, Inc., a college marketing company specializing in product promotion and non-traditional advertising, offer brands targeted sampling distribution and focused product sampling based on each client’s target markets and consumer demographics.  Campus Solutions has the ability to segment the college demographic by implement highly-targeted sample distribution.

For each college sampling initiative, our clients are assured that the execution of their brand’s college promotion is in accordance with campus guidelines and local and state laws.  For a product sampling and promotional event targeting college women, our extensive college media network offers a variety of methods to focus your brand’s initiative.

For more information on marketing to college women or Out-of-home advertising, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

College Weight Loss and Health Awareness Marketing Strategies

Friday, February 6th, 2009

Campus Solutions is offering brands to an opportunity to encourage healthy living and weight loss among college students on campuses across the country.  Through Campus Solutions, Inc.’s college media network, we will create a healthy living marketing campaign where students participate in a weight loss challenge or a health awareness campaign.  A promotional website will be implemented and locations where students can “weigh in” will allow students to track their results and compete for incentives.

For more information on college health awareness promotions or college marketing opportunities, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

Spring Break Marketing- college media by Campus Solutions

Monday, February 2nd, 2009

Campus Solutions, Inc. is encouraging brands to focus on their spring break event marketing initiatives for 2009.  Campus Solutions offers methods for brands to interact with spring breakers through hotel media, daytime beach events and nighttime club promotions.

Panama City Beach is the country’s top spring break destination with over 400,000 college students and estimates one of the largest turnouts this year.  Choose from spring break hotel sampling, branded beach events, stage sponsorships and nightclub promotions.

For more information on spring break hotel media, nighttime promotions or spring break beach events, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

Go Green On Campus: Fraternity and sorority green guide

Tuesday, January 27th, 2009

Today’s college consumer is more cognizant of the impact they have on their environment.  College students have shown through their purchase decisions that they support greener brands.

Go Green On Campus - Fraternity and sorority house green guide:  Fraternity and sorority houses are typically well-behind campus building as far as making green improvements.  For many houses on campus with an active Greek community with Greek housing, energy saving home improvements are often nonexistent.  Campus Solutions, Inc. offers brands the opportunity to implement a customized green marketing strategy which targets fraternities and sororities throughout the country.  Utilizing Campus Solutions’ extensive network of fraternities and sororities, your brand may choose to provide students with a guide to going green and making green improvements to the house.

In addition, your company’s products will also be hand-delivered to each active fraternity and sorority member.  This is a great opportunity to generate brand awareness and improve your brand’s green image among college students.

For more information on going green on campus or college marketing, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

Promotional strategies that reach active students

Monday, January 12th, 2009

On campuses throughout the country, membership in school-sponsored extracurricular activities is up with more and more students choosing to become involved in a club or organization.  Student organizations provide excellent opportunities for like-minded students to develop relationships, explore interests or get involved in the school or community.  With 70% of their waking hours outside of the classroom, a growing percentage of students are choosing to involve themselves in school-sponsored clubs and organizations.

Campus Solutions, Inc. offers methods for advertisers to integrate their message to college students.  We offer effective methods to segment college students based on their affiliation with specific student groups and activities. Promotional strategies may include product giveaways, awareness initiatives, brand ambassador programs, Facebook ads, etc.

For information on this or any other college marketing opportunity, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

African American Sorority Marketing

Monday, January 5th, 2009

If African American college women are an important demographic to your brand, Campus Solutions, Inc. offers a number of unique sorority marketing opportunities which effectively target African American sorority sisters on either a regional or nation scale.  Campus Solutions, Inc., a premier college marketing company, specializes in targeting specific niches within the college student demographic.

An African American sorority marketing initiative may focus on reaching either specific campuses with an active African American Greek system or may be geared to reach college women affiliated with a national African American sorority with chapters throughout the country.

For more information on this or any other college marketing opportunity, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

Umbrealla promotions: Spring Break advertising and on-campus media

Thursday, January 1st, 2009

A custom beach umbrella promotion can be an effective method to saturate beaches with your brand’s message and logo.  During the month of March, Campus Solutions will be implementing a number of spring break marketing opportunities to reach college students by distributing hundreds of branded beach umbrellas to college students on the most popular spring break destinations.  Opportunities also include branded towels and product samples which will be handed out to college age beach goers by your company’s brand ambassadors.

If the college market is an appealing demographic to your company, you may consider marketing to college students both on and off campus.  During the rainy spring semester, our experienced college street teams will coordinate your company’s custom umbrellas to students to use throughout the semester, generating countless impressions.

For more information on these or other spring break and college marketing opportunities, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

Spring semester offers excellent marketing opportunities

Friday, December 19th, 2008

Especially during economic uncertainties, it is important to remember the value of the college consumer.  Recent surveys suggest that college students continue to spend their discretionary income this season on gifts and retail.  Whether your company is interested in targeting students on or off campus, Campus Solutions, Inc. provides a number of unique spring semester marketing initiatives for companies interested in marketing to college students.

One unique trend in higher education is the increase of midyear enrollment.  Although the fall semester continues to be the first semester for most students, many schools are receiving too many qualified applicants to accept each student.  And students are choosing midyear enrollment and delaying their education to be accepted to their first choice.  For a sampling endeavor, the spring semester allows for companies to experiment with a campus sampling program by targeting incoming freshmen during the spring semester.

This year, Panama City Beach, FL, South Padre Island and other U.S. destinations are expecting to receive additional spring breakers as more students plan on staying in the country this spring break.  Campus Solutions, Inc. provides ultimate branding opportunities for companies to reach hundreds of thousands of college students during spring break.

March Madness generates a great deal of excitement and rivalry on campuses throughout the country.  Campus Solutions, Inc. offers a number of unique marketing opportunities during March Madness reaching students on campuses with the most prominent college basketball programs.

College campuses become extremely busy in the spring as the temperatures warm.  Student lawns are saturated with students laying out, studying or participating in a physical activity.  A street team effort where our company’s experienced staff who are familiar with each campus will be acting as your brand’s street team and providing premiums and samples to students throughout the semester.

Finally, for those brands interested in reaching students and parents of students during graduation, we offer both traditional and non-traditional media opportunities that target both parents and students during the graduation ceremonies.  For more information on these or other college marketing opportunities, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

College newspaper advertising and street teams: ASU, Tempe, Phoenix metro area

Saturday, December 13th, 2008

For brands interested in reaching college students in the Phoenix metro area, Campus Solutions, Inc. and our media partners provide opportunities to reach college students on 20 campuses throughout the Valley.

For a college newspaper advertising initiative, our company can help place your ads in weekly publications distributed to Arizona State University and Valley campuses with readership of over 200,000.  Your company’s ad campaign will be overseen by our college experts who will ensure you receive the best placement and price available.

For a product sampling initiative, our company provides street teams and sampling opportunities at Arizona State University each week.  Your company’s street teams will target venues both on and off campus or focus on school-sponsored events.  Product sampling, promotional material distribution, contests, prizes and giveaways are available.

Campus Solutions, Inc. offers college newspaper advertising, street teams and interactive college marketing events throughout the country.  For more information on our Phoenix metro opportunities or a regional or national college advertising initiative, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

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