Archive for the ‘College event marketing’ Category
Friday, December 19th, 2008
Especially during economic uncertainties, it is important to remember the value of the college consumer. Recent surveys suggest that college students continue to spend their discretionary income this season on gifts and retail. Whether your company is interested in targeting students on or off campus, Campus Solutions, Inc. provides a number of unique spring semester marketing initiatives for companies interested in marketing to college students.
One unique trend in higher education is the increase of midyear enrollment. Although the fall semester continues to be the first semester for most students, many schools are receiving too many qualified applicants to accept each student. And students are choosing midyear enrollment and delaying their education to be accepted to their first choice. For a sampling endeavor, the spring semester allows for companies to experiment with a campus sampling program by targeting incoming freshmen during the spring semester.
This year, Panama City Beach, FL, South Padre Island and other U.S. destinations are expecting to receive additional spring breakers as more students plan on staying in the country this spring break. Campus Solutions, Inc. provides ultimate branding opportunities for companies to reach hundreds of thousands of college students during spring break.
March Madness generates a great deal of excitement and rivalry on campuses throughout the country. Campus Solutions, Inc. offers a number of unique marketing opportunities during March Madness reaching students on campuses with the most prominent college basketball programs.
College campuses become extremely busy in the spring as the temperatures warm. Student lawns are saturated with students laying out, studying or participating in a physical activity. A street team effort where our company’s experienced staff who are familiar with each campus will be acting as your brand’s street team and providing premiums and samples to students throughout the semester.
Finally, for those brands interested in reaching students and parents of students during graduation, we offer both traditional and non-traditional media opportunities that target both parents and students during the graduation ceremonies. For more information on these or other college marketing opportunities, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.
Tags: Campus Sampling Program, college marketing, marketing opportunities during March Madness, marketing to college students, reach students and parents during graduation, spring semester marketing, street team
Posted in College advertising, College event marketing, Spring break promotions, Updates, college street teams, off-campus marketing | No Comments »
Friday, November 21st, 2008
The sport of outdoor volleyball has seen it’s popularity in the United States soar in recent years. On college campuses, it is common to see teams of college men, women and coeds participating in a game of volleyball being played at one of the active fraternity houses or throughout campus. Volleyball is the country’s 2nd most popular participation sport behind soccer. At a college or university, groups of college students will attend a volleyball match to support their friends, fraternity brothers or sisters.
Campus Solutions, Inc. specializes in college marketing and provides our clients with opportunities to reach the college student demographic. For brands and agencies interested in targeting athletic-minded students and the Greek community, Campus Solutions provides fraternity and sorority branded volleyball opportunities as well as several other college athletic promotions. For a branded college volleyball initiative, we will utilize our established network of fraternities & sororities, which is the most extensive in the industry and provide each house with a branded volleyball net and your company’s branded volleyballs. We encourage companies to contact us to implement a campaign specific to their brand.
For information on fraternity and sorority promotions, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.
Tags: branded college volleyball, campus Solutions Inc., college athletic promotions, college marketing, fraternity and sorority branded volleyball, fraternity and sorority promotions, outdoor voleyball, targeting athletic-minded students
Posted in College event marketing, Fraternity promotions, Sorority promotions, Updates, college athletic promotions | No Comments »
Tuesday, September 23rd, 2008

For both parents and students alike, Parents Weekend is a date marked on everyone’s calendar. Parents Weekend is often the first time a parent returns to school after moving their student in at the beginning of the school year. During the weekend, parents asses their child’s living situation and make purchases in retail stores in the area. Shopping malls are busy as parents spend money in retail stores buying students warmer clothing for the cooler season. Other common purchases include products for the home, whether its refilling exhausted supplies buying groceries or making home improvements. Purchases which may have been overlooked at the beginning of the school year have been added to a “To Do List”.
Parents Weekend is a great college marketing and parent marketing opportunity that allows a brand to reach both demographics as a number of purchase decisions are being made. Campus Solutions Inc., a premiere college marketing company specializing in campus event marketing and nontraditional advertising, is providing our clients with effective strategies to reach college students and their parents during Parents Weekend and throughout the school year.
For more information, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.
Tags: advertising, back to school, brands, campus event marketing, campus Solutions Inc., college marketing, nontraditional advertising, parent marketing, parents weekend, reach college students
Posted in College advertising, College event marketing, Updates | No Comments »
Tuesday, August 26th, 2008

In what is certain to be another close presidential election, the Democratic Party is hoping that a large turnout among young adults will solidify Barack Obama’s presidential nomination. America’s youth has been particularly passionate for Barack Obama and the Party hopes that this election, young people will come out and vote in numbers. With just over two months before the general election, a concentrated push to reach the 18-29 year old demographic is underway.
Campus Solutions, Inc., a premiere campus event marketing company specializing in reaching the college student demographic, is providing opportunities for both political parties to target the college vote. The strategy is to cultivate relationship with key influencer networks and drive college students to the polls.
As students are making their way back to school, Campus Solutions’s experienced college street teams will be targeting colleges and universities in swing states with on-campus interactive promotions and off-campus events. Text messaging campaigns, college newspaper advertising and campus posterings are also great methods to reach college students.
Co-sponsored events may also be available with a number of groups on both the left and right which have a strong presence on campuses. Some of the groups on the left might include College Dems, United States Student Association, and Young Democrats of America. On the right, the College Reps are extremely well organized on college campuses.
For more information, please visit Campus Solutions’s website at www.campussolutionsinc.com or feel free to reach Bryan Carbone directly at Bryan.
Tags: back to school, barack obama, campus postering, College event marketing, college newspaper advertising, college street teams, college student demographic, Democratic Party, democrats target college students, harness the youth vote, presidential election, targeting colleges and universities, text messaging campaigns
Posted in College advertising, College event marketing, Updates, college street teams, off-campus marketing | No Comments »
Thursday, August 21st, 2008

Campus Solutions, Inc. encourages our clients to consider methods to reduce energy consumption and conserve our natural resources on each college and off-campus event. One strategy to conserve energy is utilizing pedal energy. Bicycle pedal power creates enough energy for an event by transferring human energy into power. A bicycle will be attached to a generator and your event will be powered by students. This is also a great way to encourage student interaction and prizes may be awarded to students who bike for over five minutes.
Go Green On Campus- Pedal For Power: Using alternative energy powering your brand’s event is another great opportunity to improve your brand’s green image and show off your brand’s greenness to college students. Students will be keeping your event powered, generating sufficient energy to power video games, laptops, music and more. Campus Solutions provides a number of college marketing strategies allowing companies to Go Green On Campus. For more information, please visit Campus Solutions’s website or feel free to reach Bryan Carbone directly at Bryan.
Tags: alternate energy, Bryan Carbone, Campus Solutions, college marketing, college students, Go Green On Campus, green strategy, off-campus event, pedal energy, pedal for power
Posted in College advertising, College event marketing, Go Green On Campus, Updates | No Comments »
Tuesday, August 19th, 2008

For products geared toward college athletes, Campus Solutions, Inc. is providing our clients with a precisely-targeted delivery network in order to reach active young men and women through campus event marketing through the college recreation centers.
If the target audience is athletic college students, one obvious category would be to reach college men and women who participate in school sports and work out at the college recreation center. Most athletes tote along their gym outfits and a beverage to stay hydrated for their grueling workouts. We can capitalize on this trend by providing a product that they can rely on and sample at the time they need it most.
Campus Solutions is recognized for providing our clients with opportunities to target specific niches within the college student demographic. For more information, please visit Campus Solutions’s website or feel free to reach Bryan Carbone directly at Bryan.
Tags: brand, Bryan Carbone, campus event marketing, Campus Solutions, college athletes, college men and women, College Recreation Centers, niches within the college student demographic, product promotion
Posted in College event marketing, Updates, college athletic promotions | No Comments »
Wednesday, August 6th, 2008

Many new products and technology geared towards college students need to be experienced first hand for students to realize the value of the product or service. As college students are more likely to purchase a product after trying it, how does a brand reach a large group of students in a confined setting and interact with the college consumer?
On-campus promotions and college event marketing initiatives allow companies to break through the media clutter that barrage students on a daily basis.
Campus Solutions has developed the ultimate branded student union events for our clients’ videos, television premieres, game systems, music and online videos. Our clients are provided with turnkey campus tours staffed by experienced campus marketing specialists. All equipment necessary for maximum performance of your product will be setup at your branded event. For more information, please visit Campus Solutions or feel free to reach Bryan Carbone directly at Bryan.
Tags: Bryan Carbone, campus marketing specialists, Campus Solutions, campus tours, college consumer, College event marketing, college students, on-campus promotions, student union events, turnkey promotions
Posted in College advertising, College event marketing, Updates | No Comments »
Tuesday, August 5th, 2008

With Latinos making up the largest ethnic group in the country, companies both small and large have realized the importance of promoting to the Hispanic consumer. On college campuses, approximately 1.2 million Latino college students are enrolled in either a two-year or four-year college, a large percentage of which are first-generation college students.
During the years that consumers are attending college, they are making a number of first-time purchase decisions. Campus Solutions connects brands with today’s Latino college student by implementing customized marketing programs that tailor to the Latino community. Our clients are provided the opportunity to generate brand loyalty among the Latino college student demographic.
Campus Solutions provides multicultural college tours, campus sampling promotions, internship and recruiting efforts on campuses and a number of on-campus media outlets to reach the Latino college community. For more information, please visit Campus Solutions or feel free to reach Bryan Carbone directly at Bryan.
Tags: Bryan Carbone, campus sampling promotions, Campus Solutions, college campuses, customized marketing programs, Hispanic consumer, Latino college student demographic, Latino college students, Latino community, multicultural college marketing, on-campus media
Posted in College advertising, College event marketing, Updates | No Comments »
Monday, August 4th, 2008

How does a college consumer differentiate your product from your competitor? Having your product on the shelves of hundreds of grocers and national chains local to campus is ideal but the trick becomes, how do you differentiate yourself amidst the myriad of other competing products within those chains? And how do your potential clients experience your product to determine its inherent value?
Sampling continues to be one of the most effective methods to build brand loyalty among college students. Geared around either the spring or fall semesters, Campus Solutions provides our clients with a number of unique sampling opportunities on campuses throughout the country. Customized branded booths, branded tabled events and brand ambassadors may be incorporated or your company may choose to utilize a mobile college street team where your experienced college street team saturates campus. Companies may choose to target schools with the largest number of undergraduates or reach those schools closest in proximity to specific vendors.
Our clients are provided with the most effective college marketing strategy specific to their brand. For more information, please visit Campus Solutions or feel free to reach Bryan Carbone directly at Bryan.
Tags: brand ambassadors, Bryan Carbone, build brand loyalty, campus sampling promotions, Campus Solutions, college consumer, effective college marketing strategy, largest number of undergraduates, mobile college street team, sampling opportunities
Posted in College advertising, College event marketing, Updates, college street teams | No Comments »
Friday, August 1st, 2008

The student union is typically one of the most active locations on campus. Students pass by these areas on their way to class, in between classes and as they break for lunch. On-campus restaurants, the college bookstore and student mailboxes are often found at the campus student union. Campus Solutions provides a number of student union event marketing initiatives where brands can reach college students using an interactive approach.
From early morning and throughout the afternoon, a campus screening of your brand’s commercial or movie will take place in the student union. Multiple screenings will be held throughout the day, allowing the most students to attend an upcoming screening. The focus of the campaign may be placed on either audience feedback, awareness of the commercial/film or even to generate membership on site. Our staff will be working as your brand ambassadors and implementing college screenings on campuses across the country.
Campus Solutions, Inc. provides a number of campus event marketing initiatives for our Fortune 500 clients each semester. For more information on our college advertising opportunities, please visit our website or feel free to reach Bryan Carbone directly at Bryan.
Tags: brand ambassadors, campus event marketing, campus screenings, Campus Solutions, campus student union, college advertising opportunities, college bookstore, college students, commerical screenings, movie screenings, signing up students, student union advertising
Posted in College advertising, College event marketing, Updates | No Comments »