Archive for the ‘College event marketing’ Category

Marketing on college campuses- interactive campaigns

Wednesday, October 14th, 2009

Campus Solutions offers full service marketing on college campuses for brands interested in reaching the college consumer and targeted college consumer segments.  Campus Solutions’ college media generates consumer interaction allowing our clients to connect with their college consumer while allowing the consumer to take away a memorable experience.

Our clients may choose the level of student interaction by tying in on-site video submission, photos with promotional models, sampling, tastings, data collection and sweepstakes entries.  What’s a better way of having college students try out your product than by holding your company’s promotional events on campus allowing students to try out your product or service?

For more information on Campus Solutions’s college marketing and out-of-home media, please visit our website at www.campussolutionsinc.com.

Final exams free massage- experiential college marketing

Tuesday, October 6th, 2009

The stresses brought on by final exams can be overwhelming to college students and when surveyed, students consistently rate final exams as one of the biggest sources of stress.  Campus Solutions offer our clients with free mobile chair massages and relaxation stations to college students the days leading up to final exams.

Students will be invited to your company’s event and receive their free message provided by professional massage therapists.  Free tea, water and beverages will be on hand for students as they sit and relax at your station after their therapeutic massage.  Product samples may also be given away at each event.  A brand-sponsored free massage during final exams is a great experiential college marketing campaign that will generate lasting brand awareness.

For more information on Campus Solutions’s college and OOH media, please visit our website at www.campussolutionsinc.com.

Back-To-School concert sponsorhip

Tuesday, September 1st, 2009

Nothing says Welcome Back to college students like a free concert held on campus.  On September 26th, Ivy League’s Dartmouth College will be providing a free concert with live performances from Jim Class Heroes and the artist, Walle, open to all students.  Campus Solutions is partnering with Dartmouth College by providing brands with category-exclusive sponsorship opportunities and brand interaction with the consumer.

The concert will be held outdoors on a closed street with no perimeter barrier.  This back-to-school concert offers excellent brand engagement and a personal connection.  Stage sponsorships, tabling events and street team promotions are some of the unique opportunities available to engage college students during the concert.

To learn more about how your company can get involved in this back-to-college concert opportunity, please feel free to reach out to Campus Solutions.

Back To School branded college checklist and survival guide

Tuesday, June 9th, 2009

One unique college marketing strategy Campus Solutions is offering brands this fall is a brand-sponsored Back To School college checklist and survival guide.  These branded promotional items will be given to college students as they arrive on campus in the fall.  Your company’s checklist and survival guide may segment the college demographic by targeting freshmen, men-only or women-only.  Your branded college checklist may include a list of dorm essentials, school supplies and a listing of your company’s products or services.

A survival guide would include useful tips for the average college freshman. These items will be given away to students the first two weeks of the fall semester.  Each Back To School college checklist and survival guide will be distributed by Campus Solutions’s college street teams acting on your company’s behalf.

A smattering of venues will be involved to reach this group of students including residence halls, student unions, fraternities and sororities.  For more information on Back To School branded college checklist and survival guides or additional Campus Solutions college offerings, please visit our website at www.campussolutionsinc.com.

Marketing to college students on campus over the summer

Friday, May 22nd, 2009

When considering a brand’s marketing strategy to reach college students over the summer, brands should not overlook the advantages of promoting on campus.  On average, 35% of college students stay on campus during the summer.  Most states now require students to enroll in at least one summer semester which keeps campuses busy during the summer months.  Brands can take advantage of reaching large groups of students in a relatively clutter-free environment through college event marketing and guerrilla marketing.

With the increased competition among applicants for college acceptance letters, many freshman and transfers students are beginning classes at their new campus in the summer rather than the fall.  Reach these students before the college Back To School season begins by taking advantage of Campus Solutions and our company’s on-campus media network and implementing a memorable brand experience.

For more information on college marketing and non-traditional marketing, please visit our website at www.campussolutionsinc.com.

Graduation day marketing initiatives reaching parents of graduating seniors

Wednesday, May 6th, 2009

Over the next several weeks, the parents of this year’s graduating college seniors will be attending graduation ceremonies in college towns across the country.  Graduation ceremonies are excellent opportunities to reach an audience in a fixed setting upward of three and a half hours.  With so much free time, attendees have little more than the ceremony program to keep them occupied.

Campus Solutions, the country’s advertising and college marketing professionals, connect brands with parents of graduating seniors.  As guests arrive, your brand ambassadors will be strategically placed at the entrances and at popular gathering areas at each venue.  Attendees will receive your marketing material, literature and promotional products before the commencement ceremony.  This is a tremendous opportunity to engage parents of college students, an affluent demographic in a clutter-free environment for an extended period of time.

For more information on this or any other college marketing opportunity, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

College and postgraduate marketing and recruiting efforts targeting adults returning to school

Friday, April 10th, 2009

After a year of steady layoffs, many professionals are choosing to fine tune their college applications rather than their resumes.  Many qualified applicants discouraged by the lack of positions available are leaving the workforce and returning to school and pursuing a postgraduate education.  The number of mature adults applying for continuing education programs have surged during the current school year and most colleges and universities are predicting an even higher number of applicants with 10+ years of experience in the workforce applying this fall.

Campus Solutions, Inc., a college marketing company is recognized for reaching specific niches within the collegiate demographic, offer a variety of methods for companies to reach mature adults on campus.  Campus Solutions’ on-campus media and direct mailing opportunities allow companies to target these students throughout the school year.  For companies interested in recruiting these students who have left the workforce and our on the cusp of graduation, Campus Solutions’ college recruiting services reach the most qualified individuals nationwide.

For more information on college and postgraduate marketing and recruiting efforts reaching mature adults, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

Interactive college marketing strategies for makeup, fragrance and skin care consumer brands to reach college women

Friday, March 20th, 2009

College women are a valuable demographic to so many beauty, makeup, fragrance, skin care and feminine hygiene products.  Campus Solutions, Inc., a pioneer within the college marketing industry, offer brands interactive marketing strategies to connect with their college consumer.  Through our extensive sorority and student group network, brands are offered the opportunity to promote their brand, demonstrate their product or receive feedback from these college women.

Campus Solutions provides opportunities for your brand to segment the college consumer by utilizing our network of sororities and college women student groups.  Our company will coordinate activities on each campus and execute your campaign.  College women active in their college sorority or are affiliated with a student group on campus, may receive your product samples, survey or instruction guide during an upcoming chapter or group meeting.

For more information, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

College graduation marketing strategies

Friday, February 27th, 2009

Graduation day is a huge benchmark in the lives of college students.  This date is marked in both the calendars of students and parents and the arrangements to attend graduation ceremonies are made months in advance.  Brands interested in reaching college students on the cusp of graduation as they enter the workforce should consider earmarking a budget to reach this important consumer group.

Campus Solutions, a college marketing company specializing in advertising programs that segment the college student demographic, is providing our clients with a number of unique methods to target these graduating seniors and their parents.  Graduation weekend is a terrific opportunity to reach both students and parents during the student’s final year in college.  Campus Solutions, Inc. offers a number of strategies to interact with the crowds of students and parents during graduation weekend whether it be through product sampling, college street teams, branded bus tours, demonstrations or tabled events on campus.

For more information on college graduation marketing events or college advertising, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

Marketing to college women: product sampling and product promotion

Wednesday, February 18th, 2009

For consumer brands geared towards young adult women, a product sampling and promotional event reaching college women can be an effective use of a company’s resources.  Campus Solutions, Inc., a college marketing company specializing in product promotion and non-traditional advertising, offer brands targeted sampling distribution and focused product sampling based on each client’s target markets and consumer demographics.  Campus Solutions has the ability to segment the college demographic by implement highly-targeted sample distribution.

For each college sampling initiative, our clients are assured that the execution of their brand’s college promotion is in accordance with campus guidelines and local and state laws.  For a product sampling and promotional event targeting college women, our extensive college media network offers a variety of methods to focus your brand’s initiative.

For more information on marketing to college women or Out-of-home advertising, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

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