Keeping with tradition this holiday season, the streets of NYC are crowded with shoppers purchasing gifts at retailers throughout the city.  December is an excellent time for brands to implement street team promotions and sampling within NYC and major markets across the country.  December is typically the second busiest time of the year behind the summer for brand-sponsored street team promotions.

Campus Solutions Out-Of-Home media opportunities offers brands the opportunity to reach these consumers through nontraditional media. We encourage brands and agencies eager to execute brand-sponsored street team promotions within NYC and the top 200 DMAs.  Campaign may include street teams, sampling, events, ambient media and guerrilla tactics including chalk stenciling and water stenciling.

For more information on Campus Solutions’s out-of-home media, please visit our website at www.campussolutionsinc.com.

Nothing says Welcome Back to college students like a free concert held on campus.  On September 26th, Ivy League’s Dartmouth College will be providing a free concert with live performances from Jim Class Heroes and the artist, Walle, open to all students.  Campus Solutions is partnering with Dartmouth College by providing brands with category-exclusive sponsorship opportunities and brand interaction with the consumer.

The concert will be held outdoors on a closed street with no perimeter barrier.  This back-to-school concert offers excellent brand engagement and a personal connection.  Stage sponsorships, tabling events and street team promotions are some of the unique opportunities available to engage college students during the concert.

To learn more about how your company can get involved in this back-to-college concert opportunity, please feel free to reach out to Campus Solutions.

One unique college marketing strategy Campus Solutions is offering brands this fall is a brand-sponsored Back To School college checklist and survival guide.  These branded promotional items will be given to college students as they arrive on campus in the fall.  Your company’s checklist and survival guide may segment the college demographic by targeting freshmen, men-only or women-only.  Your branded college checklist may include a list of dorm essentials, school supplies and a listing of your company’s products or services.

A survival guide would include useful tips for the average college freshman. These items will be given away to students the first two weeks of the fall semester.  Each Back To School college checklist and survival guide will be distributed by Campus Solutions’s college street teams acting on your company’s behalf.

A smattering of venues will be involved to reach this group of students including residence halls, student unions, fraternities and sororities.  For more information on Back To School branded college checklist and survival guides or additional Campus Solutions college offerings, please visit our website at www.campussolutionsinc.com.

Back to school event marketing offers brands opportunities to engage college students and generate a memorable brand experience with their college audience.  Event marketing reaches your target audience, engages this audience and creates a brand experience with the consumer.

Campus Solutions, Inc. provide our clients with full service OOH media and niche consumer marketing campaigns and is recognized for our diverse range of college and out-of-home media.  Promoting your product or service through event marketing allows your message to get across to your audience effectively.  Campus Solutions can assist your brand’s on-campus branding and event marketing strategies, creating relevant dialogue into the daily lives of college consumers.

For more information on our company’s college and event marketing offerings, please visit our website at www.campussolutionsinc.com.

When considering a brand’s marketing strategy to reach college students over the summer, brands should not overlook the advantages of promoting on campus.  On average, 35% of college students stay on campus during the summer.  Most states now require students to enroll in at least one summer semester which keeps campuses busy during the summer months.  Brands can take advantage of reaching large groups of students in a relatively clutter-free environment through college event marketing and guerrilla marketing.

With the increased competition among applicants for college acceptance letters, many freshman and transfers students are beginning classes at their new campus in the summer rather than the fall.  Reach these students before the college Back To School season begins by taking advantage of Campus Solutions and our company’s on-campus media network and implementing a memorable brand experience.

For more information on college marketing and non-traditional marketing, please visit our website at www.campussolutionsinc.com.

The summer offer excellent media opportunities for brands to engage college students outside of a college setting.  Companies which have identified the 18-24 year old demographic as an important consumer group to one or more of their brands should consider strategies to reach students over the summer.

Over the next several months, millions of young adults are expected to attend a summer concert series, many of which have already “SOLD OUT”.  To engage these crowds of concertgoers, Campus Solutions recommend an interactive approach to concert sponsorships by holding tabling events at each venue.  Your brand initiative will include a multi-venue concert promotion which includes your company’s street team and tabling event.

Whether or not a brand is currently engaged in college marketing, a summer concert sponsorship can be a great method to improve your brand’s image among college students.  For more information on college marketing opportunities both on or off campus, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

Over the next several weeks, the parents of this year’s graduating college seniors will be attending graduation ceremonies in college towns across the country.  Graduation ceremonies are excellent opportunities to reach an audience in a fixed setting upward of three and a half hours.  With so much free time, attendees have little more than the ceremony program to keep them occupied.

Campus Solutions, the country’s advertising and college marketing professionals, connect brands with parents of graduating seniors.  As guests arrive, your brand ambassadors will be strategically placed at the entrances and at popular gathering areas at each venue.  Attendees will receive your marketing material, literature and promotional products before the commencement ceremony.  This is a tremendous opportunity to engage parents of college students, an affluent demographic in a clutter-free environment for an extended period of time.

For more information on this or any other college marketing opportunity, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

With May quickly approaching, many college students are beginning to focus their attention on final exams.  For a number of consumer brands which have identified the college demographic as an important consumer group for one or more of their brands, this season may offer the best timing to initiate their college marketing efforts.  During the last few weeks of classes, students’ priorities tend to shift focus from social activities to academia.  Groups of students crowd campus lawns, local coffee shops and campus libraries reviewing class notes and reading required class materials.

Campus Solutions offers college media and Out-of-home advertising opportunities for clients interested in reaching college students both on and off campus.  For confectionery and snack brands, the weeks leading up to final exams is ideal timing for product sampling initiatives and fitting messages recognizing students hard work and promoting a break from studying.  Brands may choose to promote a study break contest or offer students a product on-the-go.  Acting as your company’s liaisons, Campus Solutions’ staff extremely familiar with each campus will be acting as your company’s street teams and engaging students.  Other opportunities include campus postering and signage opportunities through our network of local coffee shops frequented by students.

Campus Solutions encourages companies interested college marketing and college media to visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

Campus Solutions, Inc., offer effective methods for brands to build a positive brand image and improve a brand’s identity among the collegiate demographic by promoting earth-friendly living on campus.  Brands with consistent green practices have been rewarded by college consumers through their purchase decisions.  Campus Solutions’ Greek college media targets this influential segment, providing them with the tools to live a greener lifestyle.

Go Green On Campus: Fraternity and Sorority Branded Recycle Bins- Campus Solutions and our clients are providing fraternities and sororities with useful tips and techniques enabling students to reduce their carbon footprint.  In an effort to promote recycling among fraternities and sororities, companies may implement a regional or national branded recycling bin campaign distributed to fraternities and sororities on nearly every college or university with an active Greek system.  Our company has established the largest network of fraternities and sororities and for this initiative, your company’s image or logo will be branded on recycling bins will be distributed to Greek houses and used by its members.

Acting as your company’s liaison, our staff will coordinate your company’s efforts on each campus.  By teaming up with the presidents and officers of each fraternity and sorority, we will negotiate your brand’s promotion and distribute these recycling bins and any promotional material to members during an upcoming chapter meeting.

For more information on green college marketing strategies, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

Graduation day is a huge benchmark in the lives of college students.  This date is marked in both the calendars of students and parents and the arrangements to attend graduation ceremonies are made months in advance.  Brands interested in reaching college students on the cusp of graduation as they enter the workforce should consider earmarking a budget to reach this important consumer group.

Campus Solutions, a college marketing company specializing in advertising programs that segment the college student demographic, is providing our clients with a number of unique methods to target these graduating seniors and their parents.  Graduation weekend is a terrific opportunity to reach both students and parents during the student’s final year in college.  Campus Solutions, Inc. offers a number of strategies to interact with the crowds of students and parents during graduation weekend whether it be through product sampling, college street teams, branded bus tours, demonstrations or tabled events on campus.

For more information on college graduation marketing events or college advertising, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.