Archive for the ‘Fraternity promotions’ Category

Go Green On Campus: Reusable grocery bags- fraternity and sorority sampling

Sunday, November 30th, 2008

Campus Solutions, Inc. has developed a reputation for providing brands with effective fraternity and sorority marketing opportunities.  In addition, our company has founded a series of go green college marketing strategies that generate brand awareness among college students while promoting a brand’s green image.

Go Green On Campus - Reusable grocery bags:  A Campus Solutions’ branded reusable bag promotion allows brands to target fraternity and sorority members while encouraging students to go green.  Your brand’s image and message will be prominently displayed on both sides of the grocery bag.  The appropriate number of bags will be given to each fraternity and sorority house and will be distributed by our company’s network of Greek officers during an upcoming chapter meeting.

College students will be toting around your brand’s reusable grocery bag throughout the school year, generating countless impressions.  In addition to any reusable grocery bag promotion, product samples may be inserted in each bag and given away to fraternity and sorority members.  In addition to sampling to fraternities and sororities, your company’s reusable grocery bags may be distributed to various college groups.

For more information on going green on campus or fraternity and sorority promotions, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

Fraternity and sorority branded volleyball

Friday, November 21st, 2008

The sport of outdoor volleyball has seen it’s popularity in the United States soar in recent years.  On college campuses, it is common to see teams of college men, women and coeds participating in a game of volleyball being played at one of the active fraternity houses or throughout campus.  Volleyball is the country’s 2nd most popular participation sport behind soccer.  At a college or university, groups of college students will attend a volleyball match to support their friends, fraternity brothers or sisters.

Campus Solutions, Inc. specializes in college marketing and provides our clients with opportunities to reach the college student demographic.  For brands and agencies interested in targeting athletic-minded students and the Greek community, Campus Solutions provides fraternity and sorority branded volleyball opportunities as well as several other college athletic promotions.  For a branded college volleyball initiative, we will utilize our established network of fraternities & sororities, which is the most extensive in the industry and provide each house with a branded volleyball net and your company’s branded volleyballs.  We encourage companies to contact us to implement a campaign specific to their brand.

For information on fraternity and sorority promotions, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

College Green Marketing: Fraternity Green Improvements

Tuesday, October 21st, 2008

In contrast to school systems which are choosing to develop sustainable building designs and campus housing improvements, most fraternity houses are underfunded and unfamiliar with making green improvements.  Campus Solutions, Inc., a college marketing firm specializing in fraternity marketing, campus promotions and college green marketing, is providing our clients with exclusive sponsorship opportunities to help fraternities make eco-friendly substitutes.

In a recent survey taken by our fraternity network, the most popular request from members were reducing the house’s monthly electric and heating bills.  During the 2008-2009 school year, Campus Solutions is working with brands to sponsor fraternity green improvements.  In exchange, brands are provided with numerous branding opportunities and phenomenal buzz marketing on campus.

Fraternity house improvements include go green low-flow shower heads; green home improvements; energy-efficient light bulbs; ENERGY STAR appliances; tree planting; recycling and more.  Throughout the campaign, Campus Solutions will track energy use and savings from efforts.  Our staff will also meet in front of members of each participating fraternity on several occasions and instruct them on ways to reduce their carbon footprint and live a greener lifestyle.  In addition to any go green on campus fraternity improvement, your brand’s image and the campaign message will be branded on vinyl banners displayed at the front entrance of the house in addition to other branding opportunities on campus.

Campus Solutions has established a niche within college marketing providing a brand or agency with the ability to target fraternity men, sorority women or the entire Greek community.  For more information on college green marketing or campus advertising, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

Coffee Cup Advertising: College Marketing

Wednesday, September 17th, 2008

Coffee cup advertising is one of the most effective and efficient non-traditional advertising vehicles available.  Campus Solutions Inc., a college marketing company specializing in outdoor advertising provides opportunities for companies to market to college students by placing your message in the hands of the college consumer.  Coffee cup and coffee sleeve campaigns are great branded advertising options for companies interested in informing students of a promotional website, product or premiere.

On average, your coffee cup will generate 7 impressions and will be in view for approximately 37 minutes.  Your message will be visible in college classrooms, throughout campus and during dinner hour within fraternities and sororities.  Campus Solutions’s street teams will distribute coffee cups to fraternities and sororities as well as on-campus and off-campus vendors.

Campus Solutions provides our clients with a number of opportunities to distribute media to college students both on and off-campus. For more information on coffee cup advertising or other branded material to promote to college students, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

Fraternity and Sorority Corporate Sponsorships

Monday, September 15th, 2008

Members of fraternities and sororities are often the most socially active students on campus.  These students generate great word of mouth advertising for a cause, a fraternity or sorority philanthropy event or an upcoming house party.  For brands geared toward college students, a fraternity and sorority corporate sponsorship may be a great opportunity to promote your brand.  Campus Solutions, Inc. can be the catalyst to carry out that vision.

Promotions of any sort prove more successful when there is a memorable and worthwhile experience that is tied in and associated with the sample or trial experience.  In this endeavor, your young and open-minded core audience is in a low-key relaxed college environment with their guard down while open-minded to have a good time.  It is a social setting that involves their close friends and members of both sexes.  Your marketing materials and sampling will surely be talked about and likely the ice-breaker conversation starter that initiates dialogue between men and women who are at an on or off-campus party.  Having your brand paired with words like fun, party and social is exactly what will break through to this potential lifelong brand-loyal consumer group.

For more information on fraternity and sorority marketing and college promotions, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

Back-to-school college sampling tour

Monday, July 28th, 2008

For a back-to-school sampling endeavor, Campus Solutions is providing our clients with a precisely-targeted delivery network in order to reach active men and women at the most high-traffic locations on college campuses.  The focus of these campaigns are placed on brand awareness and accurate execution of this very specific niche market.

Geared around the back-to-school season, we will focus on reaching out to students through on-campus residence halls, student lawns, fraternities and sororities.  Brand ambassadors will be dressed in the brand’s attire while interacting with the consumer and providing samples and branded premiums to each student.  Coupons featuring select products may be given away to track sales spikes and determine ROI numbers.

Campus Solutions, Inc. specializes in campus event marketing initiatives and on-campus media.  For more information, please visit Campus Solutions’s website at www.campussolutionsinc.com or feel free to reach Bryan Carbone directly at Bryan.

Back-to-college promotions

Monday, July 14th, 2008

According to the National Retail Federation, back-to-college consumer spending accounted for over $47.3 billion in 2007.  Both parents and students are willing to spend on items that allow students to express themselves through college-related merchandise such as dorm room furniture, clothing and electronics.  College freshmen typically spend the most with $1,193.60 and those living in residence halls spend $1,529.45.

Campus Solutions is providing opportunities for companies to reach the collegiate demographic on-campus the days leading up to the first day of class.  A back-to-college tour will target major college campuses using a street team approach reaching students at residence halls, fraternities, sororities, student lawns and off-campus housing.  In addition, Campus Solutions, Inc. has partnered with national moving companies which may be utilized where professional movers can assist sororities and off-campus residents with their move.

Your mobile college promotional campaign will include your company’s college street team and promotional vehicle that will target the high-traffic locations both on and off campus.  A back-to-college promotion may include a product or your company’s material that will be distributed the days leading up to school.  Branded-vehicles may be used and staff members will be dressed in your company’s attire.  To allow for a certain amount of consistency, regional campaigns will be performed by the same street team members from one campus to the next.  Additional opportunities include “Welcome Back” promotions at fraternity and sorority houses.

The team members and vehicle will be mobile and will target student housing and campus hot spots for one day on each campus.  Student lawns are typically extremely popular with students enjoying the sun, playing sports or meeting in large groups.

For more information, please visit Campus Solutions’s website at www.campussolutionsinc.com or feel free to reach Bryan Carbone directly at Bryan.

Projection advertising- college marketing

Tuesday, July 8th, 2008

Campus Solutions Inc. has introduced a unique college media opportunity utilizing projection advertising.  Projection advertising is a great outdoor advertising vehicle for consumer products that projects product images and brand messages on buildings, walls and structures.  Campus Solutions provides full-service image projection for our clients, placing a brand’s image, message or special event on the outside of fraternity buildings on major college campuses throughout the country.  Product sampling, movie screenings, fraternity promotions and tailgate parties may be included in any campaign.  This is a great opportunity for back-to-school retailers, car manufacturers, new album releases and television and movie premieres.

For more information, please feel free to visit our website at www.campussolutionsinc.com or reach Bryan Carbone directly at Bryan.

Fraternity promotions- college sampling initiative

Tuesday, June 17th, 2008

With the steady increase in demand for media channels to target specific niches, fraternity promotions can be an excellent media buy for brands interested in reaching the college male audience.  College fraternity men are typically very social, athletic (often a member of an IM team) and a consumer with discretionary income.  Campus Solutions has developed a network that also allows a multicultural college marketing campaign by establishing a relationship with the national multicultural Greek fraternities and councils.

Here’s a picture of one of our client’s fraternity sampling promotions in spring ‘08:

The following describes a quick breakdown on fraternity sampling:

Sampling initiatives: Campus fraternities are ideal venues for a brand to sample a new product or a great way to reintroduce an existing product using a fresh approach.  These influential consumers will receive your product in person as well as a coupon for a future purchase and a way to track ROI.  In addition to providing an experienced campus street team, Campus Solutions also provides an experienced photographer onsite on each campus involved- photographing the fraternity as a group and providing highlights of each event.  For more information, feel free to visit our website at www.campussolutionsinc.com or contact Bryan Carbone directly at bryan.

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