Archive for the ‘Social networks’ Category

Strategies to email marketing to college students

Sunday, January 31st, 2010

e-mail database

The creative and the design of the ad are equally as important as the database or pool of college students receiving the ad.  Campus Solutions offers our clients with the design, hosting and database to reach your college market.  To reach Lifetime TV’s college female audience, Campus Solutions created a email marketing program to promote Lifetime’s Sorority Wars last fall.

We encourage brand and agencies to contact Campus Solutions to ensure your promotion’s success.  For more information on Campus Solutions’ college marketing or non-traditional media, please visit our website at www.campussolutionsinc.com.

Interactive college marketing strategies for makeup, fragrance and skin care consumer brands to reach college women

Friday, March 20th, 2009

College women are a valuable demographic to so many beauty, makeup, fragrance, skin care and feminine hygiene products.  Campus Solutions, Inc., a pioneer within the college marketing industry, offer brands interactive marketing strategies to connect with their college consumer.  Through our extensive sorority and student group network, brands are offered the opportunity to promote their brand, demonstrate their product or receive feedback from these college women.

Campus Solutions provides opportunities for your brand to segment the college consumer by utilizing our network of sororities and college women student groups.  Our company will coordinate activities on each campus and execute your campaign.  College women active in their college sorority or are affiliated with a student group on campus, may receive your product samples, survey or instruction guide during an upcoming chapter or group meeting.

For more information, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

Promotional strategies that reach active students

Monday, January 12th, 2009

On campuses throughout the country, membership in school-sponsored extracurricular activities is up with more and more students choosing to become involved in a club or organization.  Student organizations provide excellent opportunities for like-minded students to develop relationships, explore interests or get involved in the school or community.  With 70% of their waking hours outside of the classroom, a growing percentage of students are choosing to involve themselves in school-sponsored clubs and organizations.

Campus Solutions, Inc. offers methods for advertisers to integrate their message to college students.  We offer effective methods to segment college students based on their affiliation with specific student groups and activities. Promotional strategies may include product giveaways, awareness initiatives, brand ambassador programs, Facebook ads, etc.

For information on this or any other college marketing opportunity, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

African American Sorority Marketing

Monday, January 5th, 2009

If African American college women are an important demographic to your brand, Campus Solutions, Inc. offers a number of unique sorority marketing opportunities which effectively target African American sorority sisters on either a regional or nation scale.  Campus Solutions, Inc., a premier college marketing company, specializes in targeting specific niches within the college student demographic.

An African American sorority marketing initiative may focus on reaching either specific campuses with an active African American Greek system or may be geared to reach college women affiliated with a national African American sorority with chapters throughout the country.

For more information on this or any other college marketing opportunity, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

Facebook - best branded social network option

Monday, June 16th, 2008

Social networking and web 2.0 social sites have for good reason, become an essential component of a brand’s youth marketing strategy. Recently, a debate has erupted over which is the smarter option: a social network created by a brand and its marketing arm or taking advantage of Facebook and MySpace’s existing multi-million member network. In a recent post by Adam Ostrow of Mashable.com, “Is a Facebook Page a Complete Social Media Strategy,” http://mashable.com/2008/06/05/social-media-strategy/ the author explains Verizon’s recent move from Verizon Community to a Verizon Facebook page.

Users are reluctant to join a separate social network for even their favorite brands, cause or promotion. Another disadvantage to a brand’s network or a brand ambassador social network is that students are expected to sign up friends and other students as new members of the site, a huge turn off to students. Facebook members simply sign up via a News Feed and Invite.

Moving into the 2008-2009 school year, Campus Solutions, one of the country’s leading college marketing companies specializing in on-campus media, college event marketing and spring break promotions, will be helping brands spread their presence on the internet by developing Facebook campaigns targeting the college student demographic. Simply developing a Facebook Page or Event is not enough without having a built-in core group of students (specific niches within the college student demographic, targeted DMAs or campuses). Utilizing our network of college athletics, fraternities and sororities and student groups provides opportunities for brands to implement a successful Facebook campaign and brand ambassadorship program. For more information, please feel free to visit our website at www.campussolutionsinc.com or contact Bryan Carbone at bryan.

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