The summer offer excellent media opportunities for brands to engage college students outside of a college setting.  Companies which have identified the 18-24 year old demographic as an important consumer group to one or more of their brands should consider strategies to reach students over the summer.

Over the next several months, millions of young adults are expected to attend a summer concert series, many of which have already “SOLD OUT”.  To engage these crowds of concertgoers, Campus Solutions recommend an interactive approach to concert sponsorships by holding tabling events at each venue.  Your brand initiative will include a multi-venue concert promotion which includes your company’s street team and tabling event.

Whether or not a brand is currently engaged in college marketing, a summer concert sponsorship can be a great method to improve your brand’s image among college students.  For more information on college marketing opportunities both on or off campus, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

An effective college marketing strategy for any new product or service geared toward college women is to implement a sorority marketing campaign. Campus Solutions, Inc. is a pioneer in college sorority marketing, generating national viral marketing strategies, sampling campaigns and contests that actively involve sorority members and alumni on a regional and national scale. Reaching college sorority women allows your message to reach large groups of college women who are influential trend setters on campus. A sorority promotion allows a brand to target women with similar interests, who have discretionary spending and a group responsible for some of the most effective viral and philanthropic strategies each year among the 18-24 year old demographic.

Campus Solutions develops on-campus sorority promotions by implementing interactive brand awareness campaigns and online sweepstakes and contests. Our staff will involve active sorority houses by scheduling the events around the dinner hour, in the evening and during chapter meetings. Through our existing relationship with sorority elected members, Campus Solutions’s staff members are interacting with each sorority weeks in advance to ensure the support of the campaign and to ensure the promotion reaches the most sisters per house. For additional information regarding on-campus sorority promotions, please feel free to view Campus Solutions’s website at www.campussolutionsinc.com or contact Bryan Carbone at bryan.

In terms of a nationally supported sorority campaign, here are three of our favorites:

The Dove Campaign For Real Beauty (Self-Esteem is Worth Sharing)

www.campaignforrealbeauty.com/dsef07/t5.aspx?id=7433

Yoplait’s Breast Cancer Commitment “Save Lids to Save Lives“

www.yoplait.com/breastcancer_lids.aspx

Merck’s HPV cervical cancer vaccine awareness campaign www.gardasil.com/

For more information please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.