Posts Tagged ‘brand ambassadors’

Go Green On Campus: Water and Energy Conservation

Tuesday, August 26th, 2008

By taking simple steps, the average college student can significantly reduce the amount of water and energy they use on a daily basis.

Go Green On Campus- Water and Energy Conservation: Campus Solutions will be teaming up with brands to encourage college students to conserve water and energy through our clients’ on-campus initiatives. Acting as your brand ambassadors, our street teams will be providing college students with energy-saving fluorescent light bulbs.  These bulbs will replace existing light bulbs in the students’ residence halls, off-campus apartments, fraternity and sorority houses.  Two-sided branding will be available on the packaging material and your company’s street teams will be dressed in your company’s attire.  Each student will receive their energy-saving fluorescent light bulb as well as your company’s marketing material and/or sample.

Students can use less energy by shutting down their computers at the end of the day and unplugging cell phone chargers whenever possible.  Adjusting the thermostat just a degree or two (warmer in warmer months, cooler in cool months) saves energy without much effort.

Other opportunities include water conservation competitions both on-campus and at off-campus bars and parties.  Turning off the water while brushing can save nearly 8 gallons of water per brush.  Branded giveaways promoting turning off the water while brushing will be provided to students with your company’s message and logo.

Campus Solutions, Inc. will work with your company to promote these college brand-sponsored initiatives through some of the most effective college media outlets: college newspapers, campus postering and college street teams.  For more information on how your company can go green on campus or any other college marketing strategy, please visit Campus Solutions’s website at www.campussolutionsinc.com or feel free to reach Bryan Carbone directly at Bryan.

Campus sampling promotions: Build brand loyalty among the college student demographic

Monday, August 4th, 2008

How does a college consumer differentiate your product from your competitor?  Having your product on the shelves of hundreds of grocers and national chains local to campus is ideal but the trick becomes, how do you differentiate yourself amidst the myriad of other competing products within those chains?  And how do your potential clients experience your product to determine its inherent value?

Sampling continues to be one of the most effective methods to build brand loyalty among college students.  Geared around either the spring or fall semesters, Campus Solutions provides our clients with a number of unique sampling opportunities on campuses throughout the country.  Customized branded booths, branded tabled events and brand ambassadors may be incorporated or your company may choose to utilize a mobile college street team where your experienced college street team saturates campus.   Companies may choose to target schools with the largest number of undergraduates or reach those schools closest in proximity to specific vendors.

Our clients are provided with the most effective college marketing strategy specific to their brand.  For more information, please visit Campus Solutions or feel free to reach Bryan Carbone directly at Bryan.

Student Union Advertising: Movie and Commerical Screenings

Friday, August 1st, 2008

The student union is typically one of the most active locations on campus.  Students pass by these areas on their way to class, in between classes and as they break for lunch.  On-campus restaurants, the college bookstore and student mailboxes are often found at the campus student union.  Campus Solutions provides a number of student union event marketing initiatives where brands can reach college students using an interactive approach.

From early morning and throughout the afternoon, a campus screening of your brand’s commercial or movie will take place in the student union.  Multiple screenings will be held throughout the day, allowing the most students to attend an upcoming screening.  The focus of the campaign may be placed on either audience feedback, awareness of the commercial/film or even to generate membership on site.  Our staff will be working as your brand ambassadors and implementing college screenings on campuses across the country.

Campus Solutions, Inc. provides a number of campus event marketing initiatives for our Fortune 500 clients each semester.  For more information on our college advertising opportunities, please visit our website or feel free to reach Bryan Carbone directly at Bryan.

Back-to-school college sampling tour

Monday, July 28th, 2008

For a back-to-school sampling endeavor, Campus Solutions is providing our clients with a precisely-targeted delivery network in order to reach active men and women at the most high-traffic locations on college campuses.  The focus of these campaigns are placed on brand awareness and accurate execution of this very specific niche market.

Geared around the back-to-school season, we will focus on reaching out to students through on-campus residence halls, student lawns, fraternities and sororities.  Brand ambassadors will be dressed in the brand’s attire while interacting with the consumer and providing samples and branded premiums to each student.  Coupons featuring select products may be given away to track sales spikes and determine ROI numbers.

Campus Solutions, Inc. specializes in campus event marketing initiatives and on-campus media.  For more information, please visit Campus Solutions’s website at www.campussolutionsinc.com or feel free to reach Bryan Carbone directly at Bryan.

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