Hoboken, NJ has become a thriving, bustling city, which has seen its popularity among young adults soar in recent years.  Residents of Hoboken depend on the PATH Train, the commuter rail line, as a reliable and inexpensive transportation method that operates lines in and out of New York City 24/7 via the World Trade Center and 33rd Street lines.  During rush hour, trains depart Hoboken’s downtown station every five to six minutes full of passengers.  ”Hoboken has become a comfortable place for post-college age young people” said Hoboken’s mayor, David Roberts.

Campus Solutions, Inc., a college marketing company specializing in non-traditional media, provides sampling opportunities to reach these PATH commuters.  A Hoboken PATH train sampling promotion allows your product to reach consumers during their morning commute, Monday through Friday.  Campus Solutions’s street team members will be dressed in your company’s attire and sampling your product to each PATH rider.  Campus Solutions provides marketing opportunities to sample at the Hoboken, Journal Square, Jersey City and Newark PATH stations.

Hoboken has been voted Best City for Singles Over 30, a part of Money’s Best Places To Live.  Hoboken is a college campus for young professionals” said Chris Corbin, Hoboken resident.  For more information, please feel free to visit our website at www.campussolutionsinc.com or reach Bryan Carbone directly at Bryan.

One of the biggest college events of the summer will be a two-day concert event taking place in Athens, Georgia the weekend students arrive back on campus .  Over 20,000 college students from University of Georgia, Gainesville College and Piedmont College are expected to be in attendance.  This is a great opportunity to reach students over the summer just as they are arrive back to school and are making big purchase decisions.  Campus Solutions, Inc. and our affiliates will be providing sponsorship and exhibitor opportunities to companies interested in reaching a high-volume of students off-campus as they arrive to school.

The concert will be held on August 21st and August 22nd from 11 am to 9 pm.  Performing on stage will be music from the best up-and-coming bands as well as fashion shows and student challenges.  College students in attendance will also have the opportunity to try out new products and learn about new services.  Some additional highlights of the concert include:

• Battle of the bands
• EA Sports Madden tournament
• A college fashion show
• Guitar Hero tournament
• Contests and prizes
• Product samples
• Interactive sponsored events

For information on how to become a sponsor or vendor at the two-day college concert promotion, please reach Bryan Carbone at Bryan or visit our website at www.campussolutionsinc.com.

With gas prices reaching record highs, preliminary statistics show that American families with children on the cusp of high school graduation are limiting the number of schools they are visiting during summer break.  As a college marketing firm, Campus Solutions, Inc. is providing college marketing opportunities for corporations and college recruitment opportunities for college administrations:

• YouTube Videos: YouTube continues to be the most popular video sharing site in the country, especially among college students.  Campus Solutions provides a number of unique branding opportunities for companies during the first 15 seconds of the video.  During the summer and throughout the 2008-2009 school year, Campus Solutions will be working with colleges and universities to record professional YouTube videos for college recruitment.  These videos will essentially give parents and students an overview of the school, highlighting a particular campus and essentially providing a video account of what they would receive during a college visit.
• Gas Cards: A regional campaign will be developed targeting students entering their senior year in high school.  Each student may receive a gas card in increments of either $25 or $50 once they reserve a date to visit campus.
• Hotel, Restaurants and Car Rentals: Opportunities are available for restaurants and hotel chains as well as national car rental agencies interested in developing a youth marketing promotion which provides discounts to families making college visits over the summer.

For more information, please feel free to contact us or reach Bryan Carbone directly at Bryan.

Campus Solutions Inc. has introduced a unique college media opportunity utilizing projection advertising.  Projection advertising is a great outdoor advertising vehicle for consumer products that projects product images and brand messages on buildings, walls and structures.  Campus Solutions provides full-service image projection for our clients, placing a brand’s image, message or special event on the outside of fraternity buildings on major college campuses throughout the country.  Product sampling, movie screenings, fraternity promotions and tailgate parties may be included in any campaign.  This is a great opportunity for back-to-school retailers, car manufacturers, new album releases and television and movie premieres.

For more information, please feel free to visit our website at www.campussolutionsinc.com or reach Bryan Carbone directly at Bryan.

One college marketing opportunity Campus Solutions recommends for a health and beauty product promotion interested in sampling to college women is a sorority promotion placing your brand into each of the bathrooms in each active sorority house.  Your products as well as a bouquet of flowers will be placed in the bathrooms of these sororities.  Additional products will be distributed to each sorority member during an upcoming chapter meeting.

College newspaper advertising continues to be one of the most effective methods to reach college students.  A recent survey found that 82% of the respondents regularly read their campus paper.  The study also found that students positively respond to college newspaper ads with nearly 80% reacting to an ad or editorial.  The college newspaper industry continues to grow as a media outlet in readership and in advertising dollars with more and more marketers recognizing the inherent value.  

Coupons and promotional codes generate the best response with a higher percentage of college women taking advantage of coupons and discounts.  Another option to consider is college newspaper inserts which can be a great college marketing medium to promote an upcoming event or online promotion.  

Campus Solutions provide our clients with opportunities to reach 11.5 million college students in over 2,000 college newspapers.  College newspaper advertising is a great media outlet to target the college student demographic and we encourage companies to take advantage of our college newspaper placement services- whether via college newspapers or college newspaper inserts.  For more information, please feel free to visit Campus Solutions Inc.’s website at www.campussolutionsinc.com or reach Bryan Carbone directly at Bryan.  

Today marks the first day of summer for NYC public schools, ushering in a new class of college freshmen.  Campus Solutions wanted to share some strategies that we provide our clients that allow brands to reach college students off-campus during the summer months:

• Cinema advertising: Cinema advertising is the full-color marketing that happens on the big screen during the 30 minutes before each movie plays in a theater.
• Beach promotions: Beach promotions are a great opportunity to sample product to college-age students.  Campus Solutions requires no more than 30 days lead time for a beach product sampling and street team summer event.
• Nightclub and bar promotions: Bars and nightclub promotions target a younger audience and can support a brand’s youthful image.
• Hair and nail salon sampling: Focusing on upscale and high-volume hair and nail salons, the goal here is to reach women with staggered frequency.  Campus Solutions has developed a nationwide network of salons for our clients interested in sampling products to women on-the-go.
• Athletic centers & gyms: An athletic center sampling strategy reaches both active men and women.  Product sampling and branding opportunities are available at the entrances of these facilities.

A college street team promotion is a great way to get a product into the hands of college students utilizing hand-to-hand contact.  College street team members are typically dressed in the brand’s attire acting as the company’s college brand ambassadors.  These brand ambassadors are provided a script to follow by the company and are knowledgeable about the product or service.  Some college marketing firms and brands may have their staff attend a conference to discuss the finer points of the promotion.  College street teams are mobile from the time they arrive until the time they finish the event.  Members will be distributing product to students throughout campus and a college street team promotion may be male-specific, female-specific, target college athletes or mass marketed to students.

Customized branded vehicles may be used to add visibility the day of the event.  Campus Solutions also suggests promoting through some form of college media before the promotion arrives on campus.  Many college street team promotions that are performed by professional marketing teams utilize cargo vans to transport the product.  One advantage to a cargo van is that it holds at least two skids/pallets.  One disadvantage is its capacity to hold only two street team members per vehicle, requiring at least a second vehicle for additional staff.  Since each campus typically requires no less than a thousand samples, larger vehicles are needed to transport the product.  Warehousing the product and storage costs are an additional cost in any street team promotion but most marketing companies build these costs into the program.

Campus Solutions ensures that each campus promotion will be executed by experienced Campus Solutions’s staff members familiar with the campus as well as student staff.  Our clients are rest assured that a promotion’s success is not dependent on students’ success or lack of success during the event but by college marketing specialists.  In addition to any college street team event, Campus Solutions provides an experienced photographer on site, recording the highlights on each campus.

A street team approach to college marketing continues to be an effective way of getting a product into the hands of the college consumer.  For more information, please visit our website at www.campussolutionsinc.com or email Bryan Carbone directly at Bryan.

Here’s an image showing a college street team and branded promotional vehicle:

Campus Solutions Inc., one of only a few firms specializing in college event marketing, has established a new college media outlet that allows brands to reach students and Go Green on campus.  Campus Solutions is working with corporations to implement a number of Go Green projects on colleges and universities that either limit unnecessary waste; conserve our natural resources; provide corporate-sponsored tree planting initiatives or encourage campus beautification projects.  Each of these strategies delivers unparalleled brand awareness, generates brand appreciation amongst the prized college student demographic and allows brands to demonstrate their greenness.

Unnecessary waste of paper, plastic, aluminum, and cell phones occurs on campus everyday.  Campus Solutions and our higher education partners are providing exclusive go green on campus opportunities on recycling receptacles that will be displayed throughout campus. The amount of paper that is never recycled is staggering, so is the waste from the packaging material during back to school or beverage containers throughout the year.  

Your brand’s message will be visible throughout the campus, within the residence halls and associated with the school’s proactive measures to help reduce and recycle our natural resources.  A Go Green on campus recycling strategy will be tailored specific to your brand and can be either regional or national in scope.  For more information, please visit our website at www.campussolutionsinc.com or email Bryan Carbone directly at Bryan.