Posts Tagged ‘college consumer’

Back to school event marketing

Tuesday, June 2nd, 2009

Back to school event marketing offers brands opportunities to engage college students and generate a memorable brand experience with their college audience.  Event marketing reaches your target audience, engages this audience and creates a brand experience with the consumer.

Campus Solutions, Inc. provide our clients with full service OOH media and niche consumer marketing campaigns and is recognized for our diverse range of college and out-of-home media.  Promoting your product or service through event marketing allows your message to get across to your audience effectively.  Campus Solutions can assist your brand’s on-campus branding and event marketing strategies, creating relevant dialogue into the daily lives of college consumers.

For more information on our company’s college and event marketing offerings, please visit our website at www.campussolutionsinc.com.

Brands Go Green On Campus: Fraternity and Sorority Branded Recycle Bins

Wednesday, April 1st, 2009

Campus Solutions, Inc., offer effective methods for brands to build a positive brand image and improve a brand’s identity among the collegiate demographic by promoting earth-friendly living on campus.  Brands with consistent green practices have been rewarded by college consumers through their purchase decisions.  Campus Solutions’ Greek college media targets this influential segment, providing them with the tools to live a greener lifestyle.

Go Green On Campus: Fraternity and Sorority Branded Recycle Bins- Campus Solutions and our clients are providing fraternities and sororities with useful tips and techniques enabling students to reduce their carbon footprint.  In an effort to promote recycling among fraternities and sororities, companies may implement a regional or national branded recycling bin campaign distributed to fraternities and sororities on nearly every college or university with an active Greek system.  Our company has established the largest network of fraternities and sororities and for this initiative, your company’s image or logo will be branded on recycling bins will be distributed to Greek houses and used by its members.

Acting as your company’s liaison, our staff will coordinate your company’s efforts on each campus.  By teaming up with the presidents and officers of each fraternity and sorority, we will negotiate your brand’s promotion and distribute these recycling bins and any promotional material to members during an upcoming chapter meeting.

For more information on green college marketing strategies, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

Interactive college marketing strategies for makeup, fragrance and skin care consumer brands to reach college women

Friday, March 20th, 2009

College women are a valuable demographic to so many beauty, makeup, fragrance, skin care and feminine hygiene products.  Campus Solutions, Inc., a pioneer within the college marketing industry, offer brands interactive marketing strategies to connect with their college consumer.  Through our extensive sorority and student group network, brands are offered the opportunity to promote their brand, demonstrate their product or receive feedback from these college women.

Campus Solutions provides opportunities for your brand to segment the college consumer by utilizing our network of sororities and college women student groups.  Our company will coordinate activities on each campus and execute your campaign.  College women active in their college sorority or are affiliated with a student group on campus, may receive your product samples, survey or instruction guide during an upcoming chapter or group meeting.

For more information, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

South Beach’s popularity as a Spring Break destination for students expected to increase in ‘09

Thursday, March 5th, 2009


South Beach has generated a reputation among college students as an exciting Spring Break destination which combines beach, nightlife, shopping and beautiful people.  With the state of the current U.S. and global economy and the conflicts in Mexico, a higher percentage of college students surveyed say they are choosing to spend this year’s Spring Break in South Beach, Miami.  Students are taking advantage of the reduced airfare to Miami and Ft. Lauderdale and reasonable lodging expenses in South Beach and Miami Beach.  Although the city of Miami does not disclose the number of college students visiting the city during Spring Break, preliminary indications suggest that South Beach’s popularity among Spring Breakers is on the rise.  Campus Solutions is offering brands and agencies a final opportunity to reach the college consumer while on Spring Break during March ‘09.

Campus Solutions, Inc. offers a number of interactive marketing opportunities for companies to reach college students on Spring Break in South Beach.  Last Spring Break, our street teams distributed tens of thousands of product samples to college students on the beaches of South Beach during the day and provided bar media promotions at the most popular nightclubs in South Beach.  This year’s Spring Break, Campus Solutions will be teaming up with brands to provide free Internet to students, allowing students to get out of the sun, check their flights, their funds and their email.

For more information on Spring Break marketing or other college marketing opportunities, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

Go Green On Campus: Fraternity and sorority green guide

Tuesday, January 27th, 2009

Today’s college consumer is more cognizant of the impact they have on their environment.  College students have shown through their purchase decisions that they support greener brands.

Go Green On Campus - Fraternity and sorority house green guide:  Fraternity and sorority houses are typically well-behind campus building as far as making green improvements.  For many houses on campus with an active Greek community with Greek housing, energy saving home improvements are often nonexistent.  Campus Solutions, Inc. offers brands the opportunity to implement a customized green marketing strategy which targets fraternities and sororities throughout the country.  Utilizing Campus Solutions’ extensive network of fraternities and sororities, your brand may choose to provide students with a guide to going green and making green improvements to the house.

In addition, your company’s products will also be hand-delivered to each active fraternity and sorority member.  This is a great opportunity to generate brand awareness and improve your brand’s green image among college students.

For more information on going green on campus or college marketing, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

Coffee Cup Advertising: College Marketing

Wednesday, September 17th, 2008

Coffee cup advertising is one of the most effective and efficient non-traditional advertising vehicles available.  Campus Solutions Inc., a college marketing company specializing in outdoor advertising provides opportunities for companies to market to college students by placing your message in the hands of the college consumer.  Coffee cup and coffee sleeve campaigns are great branded advertising options for companies interested in informing students of a promotional website, product or premiere.

On average, your coffee cup will generate 7 impressions and will be in view for approximately 37 minutes.  Your message will be visible in college classrooms, throughout campus and during dinner hour within fraternities and sororities.  Campus Solutions’s street teams will distribute coffee cups to fraternities and sororities as well as on-campus and off-campus vendors.

Campus Solutions provides our clients with a number of opportunities to distribute media to college students both on and off-campus. For more information on coffee cup advertising or other branded material to promote to college students, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

On-Campus Promotions: Student union events

Wednesday, August 6th, 2008

Many new products and technology geared towards college students need to be experienced first hand for students to realize the value of the product or service.  As college students are more likely to purchase a product after trying it, how does a brand reach a large group of students in a confined setting and interact with the college consumer?

On-campus promotions and college event marketing initiatives allow companies to break through the media clutter that barrage students on a daily basis.

Campus Solutions has developed the ultimate branded student union events for our clients’ videos, television premieres, game systems, music and online videos.  Our clients are provided with turnkey campus tours staffed by experienced campus marketing specialists.  All equipment necessary for maximum performance of your product will be setup at your branded event.  For more information, please visit Campus Solutions or feel free to reach Bryan Carbone directly at Bryan.

Campus sampling promotions: Build brand loyalty among the college student demographic

Monday, August 4th, 2008

How does a college consumer differentiate your product from your competitor?  Having your product on the shelves of hundreds of grocers and national chains local to campus is ideal but the trick becomes, how do you differentiate yourself amidst the myriad of other competing products within those chains?  And how do your potential clients experience your product to determine its inherent value?

Sampling continues to be one of the most effective methods to build brand loyalty among college students.  Geared around either the spring or fall semesters, Campus Solutions provides our clients with a number of unique sampling opportunities on campuses throughout the country.  Customized branded booths, branded tabled events and brand ambassadors may be incorporated or your company may choose to utilize a mobile college street team where your experienced college street team saturates campus.   Companies may choose to target schools with the largest number of undergraduates or reach those schools closest in proximity to specific vendors.

Our clients are provided with the most effective college marketing strategy specific to their brand.  For more information, please visit Campus Solutions or feel free to reach Bryan Carbone directly at Bryan.

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