When considering a brand’s marketing strategy to reach college students over the summer, brands should not overlook the advantages of promoting on campus.  On average, 35% of college students stay on campus during the summer.  Most states now require students to enroll in at least one summer semester which keeps campuses busy during the summer months.  Brands can take advantage of reaching large groups of students in a relatively clutter-free environment through college event marketing and guerrilla marketing.

With the increased competition among applicants for college acceptance letters, many freshman and transfers students are beginning classes at their new campus in the summer rather than the fall.  Reach these students before the college Back To School season begins by taking advantage of Campus Solutions and our company’s on-campus media network and implementing a memorable brand experience.

For more information on college marketing and non-traditional marketing, please visit our website at www.campussolutionsinc.com.

In what is certain to be another close presidential election, the Democratic Party is hoping that a large turnout among young adults will solidify Barack Obama’s presidential nomination.  America’s youth has been particularly passionate for Barack Obama and the Party hopes that this election, young people will come out and vote in numbers.  With just over two months before the general election, a concentrated push to reach the 18-29 year old demographic is underway.

Campus Solutions, Inc., a premiere campus event marketing company specializing in reaching the college student demographic, is providing opportunities for both political parties to target the college vote.  The strategy is to cultivate relationship with key influencer networks and drive college students to the polls.

As students are making their way back to school, Campus Solutions’s experienced college street teams will be targeting colleges and universities in swing states with on-campus interactive promotions and off-campus events.  Text messaging campaigns, college newspaper advertising and campus posterings are also great methods to reach college students.

Co-sponsored events may also be available with a number of groups on both the left and right which have a strong presence on campuses.  Some of the groups on the left might include College Dems, United States Student Association, and Young Democrats of America.  On the right, the College Reps are extremely well organized on college campuses.

For more information, please visit Campus Solutions’s website at www.campussolutionsinc.com or feel free to reach Bryan Carbone directly at Bryan.

Many new products and technology geared towards college students need to be experienced first hand for students to realize the value of the product or service.  As college students are more likely to purchase a product after trying it, how does a brand reach a large group of students in a confined setting and interact with the college consumer?

On-campus promotions and college event marketing initiatives allow companies to break through the media clutter that barrage students on a daily basis.

Campus Solutions has developed the ultimate branded student union events for our clients’ videos, television premieres, game systems, music and online videos.  Our clients are provided with turnkey campus tours staffed by experienced campus marketing specialists.  All equipment necessary for maximum performance of your product will be setup at your branded event.  For more information, please visit Campus Solutions or feel free to reach Bryan Carbone directly at Bryan.

Companies face a number of challenges when implementing college recruiting efforts on college campuses.  Employers face high staff turnover and “burn out” among college recruiters which eliminates continuous prospecting.  Campus Solutions, a leading college event marketing company, has expanded its scope and grant companies the opportunity to appeal to the top level graduates from the premier institutions in the U.S.  For a college recruiting endeavor, we gain access to the most sought-after grad students as well as graduating students in the most fiercely competitive industries.  By providing a precisely-targeted audience of prospective future leaders and employees, the focus of the campaign is placed on overall brand awareness and accurate execution of the company’s objectives.

A campus recruiting effort will be implemented as our staff will coordinate each college recruiting event.  Campus Solutions will network with campus faculty and negotiate and reserve space for your table or booth event.  Your company may choose to provide staff or utilize Campus Solutions’s experienced team members.  For more information, please visit Campus Solutions’s website at www.campussolutionsinc.com or feel free to reach Bryan Carbone directly at Bryan.

Nothing unites a community like a college home football game.  Game day is a tradition on so many of the nation’s major college campuses that allow students, alumni and loyal fans from across the state to join together to support their team.  Campus Solutions, Inc. provide a number of game day marketing opportunities for our clients interested in promoting at major college rivalries, homecoming games and at the nation’s leaders in home game attendance.

During the 2008 college football season, your brand’s mobile college tour will saturate the nation’s most anticipated game day match ups.  These sports marketing initiatives include sponsorship opportunities, street teams and product sampling.  Your brand’s campaign may focus on targeting homecoming games, campuses or conferences (SEC, Big 10, etc.).  Campus Solutions specializes in college event marketing initiatives targeting the collegiate demographic.  For more information, please visit Campus Solutions’s website at www.campussolutionsinc.com or feel free to reach Bryan Carbone directly at Bryan.

Campus Solutions Inc., one of only a few firms specializing in college event marketing, has established a new college media outlet that allows brands to reach students and Go Green on campus.  Campus Solutions is working with corporations to implement a number of Go Green projects on colleges and universities that either limit unnecessary waste; conserve our natural resources; provide corporate-sponsored tree planting initiatives or encourage campus beautification projects.  Each of these strategies delivers unparalleled brand awareness, generates brand appreciation amongst the prized college student demographic and allows brands to demonstrate their greenness.

Unnecessary waste of paper, plastic, aluminum, and cell phones occurs on campus everyday.  Campus Solutions and our higher education partners are providing exclusive go green on campus opportunities on recycling receptacles that will be displayed throughout campus. The amount of paper that is never recycled is staggering, so is the waste from the packaging material during back to school or beverage containers throughout the year.  

Your brand’s message will be visible throughout the campus, within the residence halls and associated with the school’s proactive measures to help reduce and recycle our natural resources.  A Go Green on campus recycling strategy will be tailored specific to your brand and can be either regional or national in scope.  For more information, please visit our website at www.campussolutionsinc.com or email Bryan Carbone directly at Bryan.

Social networking and web 2.0 social sites have for good reason, become an essential component of a brand’s youth marketing strategy. Recently, a debate has erupted over which is the smarter option: a social network created by a brand and its marketing arm or taking advantage of Facebook and MySpace’s existing multi-million member network. In a recent post by Adam Ostrow of Mashable.com, “Is a Facebook Page a Complete Social Media Strategy,” http://mashable.com/2008/06/05/social-media-strategy/ the author explains Verizon’s recent move from Verizon Community to a Verizon Facebook page.

Users are reluctant to join a separate social network for even their favorite brands, cause or promotion. Another disadvantage to a brand’s network or a brand ambassador social network is that students are expected to sign up friends and other students as new members of the site, a huge turn off to students. Facebook members simply sign up via a News Feed and Invite.

Moving into the 2008-2009 school year, Campus Solutions, one of the country’s leading college marketing companies specializing in on-campus media, college event marketing and spring break promotions, will be helping brands spread their presence on the internet by developing Facebook campaigns targeting the college student demographic. Simply developing a Facebook Page or Event is not enough without having a built-in core group of students (specific niches within the college student demographic, targeted DMAs or campuses). Utilizing our network of college athletics, fraternities and sororities and student groups provides opportunities for brands to implement a successful Facebook campaign and brand ambassadorship program. For more information, please feel free to visit our website at www.campussolutionsinc.com or contact Bryan Carbone at bryan.

College event marketing is a form of non-traditional media that allows companies to promote their product or service on campus to students during the school year. When performed correctly, college event marketing is an excellent method to generate awareness and build brand loyalty amongst this highly-attractive consumer group. Companies are becoming more familiar with this media outlet when reaching the 18-24 year old demographic as college students have become skilled at tuning out television, radio and internet messages that barrage them on a daily basis. Reaching students through on-campus events can provide a brand with a youthful appeal, attract new consumers or generate a new found respect for a brand among college-age students.

To develop a multi-campus college event marketing program, a large majority of campaigns are performed by a handful of college event marketing companies that specialize in customizing college tours. With each college and university having its own guidelines and requirements that need to be fulfilled in order for a promotion to be held on campus, these skilled professionals are familiar with the campus and can be an asset to a company’s promotion.  Your branded events may include involve product sampling, experienced brand ambassadors interacting with the students, large-scale branding, sweepstakes and promotional giveaways. Additional components may include developing a viral campaign targeting specific groups of students on campus, college postering, college newspaper advertising and video contests. For more information, please feel free to contact Campus Solutions www.campussolutionsinc.com or contact Bryan Carbone directly at Bryan.

With this being the inaugural Blog post, a quick hello to everyone throughout the world interested in college marketing, youth marketing, college event marketing, spring break promotions, online marketing, beach advertising, college newspapers and college sampling. My name is Bryan Carbone (often mispelled as Brian Carbone, which is cool) founder of Campus Solutions, Inc., ( www.campussolutionsinc.com) one of the fastest growing college marketing companies in the country. The objective of this blog is to share effective methods that our company and others have developed and provide for brands and agencies interested in reaching not only college students but those within the 18-24 year old demographic.

Companies both large and small have realized the importance of reaching this consumer group. The college student demographic accounts for well over 200 billion in consumer spending and this statistic only appears to be growing as students are preparing for the 2008-2009 school season. Campus Solutions’s success is largely due in part to our experienced staff that is present at each campus event and the networks and relationships we have established with national organizations, colleges and universities and college student groups.

We encourage you to view our website at www.campussolutionsinc.com or feel free to reach me directly at bryan - Again, hello to all those in the UK, Australia, New Zealand, and everyone in the states and everyone else who has either realized the importance of reaching the college student demographic or those who are interested in pursuing and developing a college marketing campaign.

The objective of this blog is to share the most innovative programs that marketers are using to reach students either on or off campus. We encourage college marketing companies, brands, agencies and students to share recent campaign success stories. Whether the subject is praising a national viral marketing campaign or a student union freshers campaign in the UK, this blog will keep your finger on the pulse of college advertising and reaching college-age students. Finally, as an experienced college event marketing specialist, I encourage any brand or agency not familiar with the college marketing industry to contact an experienced college marketing company to ensure your college advertising campaign runs smoothly.