One unique college marketing strategy Campus Solutions is offering brands this fall is a brand-sponsored Back To School college checklist and survival guide.  These branded promotional items will be given to college students as they arrive on campus in the fall.  Your company’s checklist and survival guide may segment the college demographic by targeting freshmen, men-only or women-only.  Your branded college checklist may include a list of dorm essentials, school supplies and a listing of your company’s products or services.

A survival guide would include useful tips for the average college freshman. These items will be given away to students the first two weeks of the fall semester.  Each Back To School college checklist and survival guide will be distributed by Campus Solutions’s college street teams acting on your company’s behalf.

A smattering of venues will be involved to reach this group of students including residence halls, student unions, fraternities and sororities.  For more information on Back To School branded college checklist and survival guides or additional Campus Solutions college offerings, please visit our website at www.campussolutionsinc.com.

Media planning is well underway for most media buyers interested in engaging college students through effective college advertising during the Back To School season.  Campus Solutions, Inc. offer traditional and non-traditional media to promote your product or service to college students on campus.  Our company’s expertise provide unparalleled execution and satisfaction to our clients for each program we are assigned.

We encourage brands and agencies to contact Campus Solutions when considering a college marketing strategy to ensure the success of your college initiative.  Strategies to consider this Back To School season include event marketing, campus postering, college newspaper advertising and in dorm promotions.

For more information on college marketing and non-traditional marketing, please visit our website at www.campussolutionsinc.com.

By taking simple steps, the average college student can significantly reduce the amount of water and energy they use on a daily basis.

Go Green On Campus- Water and Energy Conservation: Campus Solutions will be teaming up with brands to encourage college students to conserve water and energy through our clients’ on-campus initiatives. Acting as your brand ambassadors, our street teams will be providing college students with energy-saving fluorescent light bulbs.  These bulbs will replace existing light bulbs in the students’ residence halls, off-campus apartments, fraternity and sorority houses.  Two-sided branding will be available on the packaging material and your company’s street teams will be dressed in your company’s attire.  Each student will receive their energy-saving fluorescent light bulb as well as your company’s marketing material and/or sample.

Students can use less energy by shutting down their computers at the end of the day and unplugging cell phone chargers whenever possible.  Adjusting the thermostat just a degree or two (warmer in warmer months, cooler in cool months) saves energy without much effort.

Other opportunities include water conservation competitions both on-campus and at off-campus bars and parties.  Turning off the water while brushing can save nearly 8 gallons of water per brush.  Branded giveaways promoting turning off the water while brushing will be provided to students with your company’s message and logo.

Campus Solutions, Inc. will work with your company to promote these college brand-sponsored initiatives through some of the most effective college media outlets: college newspapers, campus postering and college street teams.  For more information on how your company can go green on campus or any other college marketing strategy, please visit Campus Solutions’s website at www.campussolutionsinc.com or feel free to reach Bryan Carbone directly at Bryan.

An effective college marketing strategy for any new product or service geared toward college women is to implement a sorority marketing campaign. Campus Solutions, Inc. is a pioneer in college sorority marketing, generating national viral marketing strategies, sampling campaigns and contests that actively involve sorority members and alumni on a regional and national scale. Reaching college sorority women allows your message to reach large groups of college women who are influential trend setters on campus. A sorority promotion allows a brand to target women with similar interests, who have discretionary spending and a group responsible for some of the most effective viral and philanthropic strategies each year among the 18-24 year old demographic.

Campus Solutions develops on-campus sorority promotions by implementing interactive brand awareness campaigns and online sweepstakes and contests. Our staff will involve active sorority houses by scheduling the events around the dinner hour, in the evening and during chapter meetings. Through our existing relationship with sorority elected members, Campus Solutions’s staff members are interacting with each sorority weeks in advance to ensure the support of the campaign and to ensure the promotion reaches the most sisters per house. For additional information regarding on-campus sorority promotions, please feel free to view Campus Solutions’s website at www.campussolutionsinc.com or contact Bryan Carbone at bryan.

In terms of a nationally supported sorority campaign, here are three of our favorites:

The Dove Campaign For Real Beauty (Self-Esteem is Worth Sharing)

www.campaignforrealbeauty.com/dsef07/t5.aspx?id=7433

Yoplait’s Breast Cancer Commitment “Save Lids to Save Lives“

www.yoplait.com/breastcancer_lids.aspx

Merck’s HPV cervical cancer vaccine awareness campaign www.gardasil.com/

For more information please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.