Posts Tagged ‘college marketing’

Strategies to email marketing to college students

Sunday, January 31st, 2010

e-mail database

The creative and the design of the ad are equally as important as the database or pool of college students receiving the ad.  Campus Solutions offers our clients with the design, hosting and database to reach your college market.  To reach Lifetime TV’s college female audience, Campus Solutions created a email marketing program to promote Lifetime’s Sorority Wars last fall.

We encourage brand and agencies to contact Campus Solutions to ensure your promotion’s success.  For more information on Campus Solutions’ college marketing or non-traditional media, please visit our website at www.campussolutionsinc.com.

Marketing on college campuses- interactive campaigns

Wednesday, October 14th, 2009

Campus Solutions offers full service marketing on college campuses for brands interested in reaching the college consumer and targeted college consumer segments.  Campus Solutions’ college media generates consumer interaction allowing our clients to connect with their college consumer while allowing the consumer to take away a memorable experience.

Our clients may choose the level of student interaction by tying in on-site video submission, photos with promotional models, sampling, tastings, data collection and sweepstakes entries.  What’s a better way of having college students try out your product than by holding your company’s promotional events on campus allowing students to try out your product or service?

For more information on Campus Solutions’s college marketing and out-of-home media, please visit our website at www.campussolutionsinc.com.

Marketing to college students on campus over the summer

Friday, May 22nd, 2009

When considering a brand’s marketing strategy to reach college students over the summer, brands should not overlook the advantages of promoting on campus.  On average, 35% of college students stay on campus during the summer.  Most states now require students to enroll in at least one summer semester which keeps campuses busy during the summer months.  Brands can take advantage of reaching large groups of students in a relatively clutter-free environment through college event marketing and guerrilla marketing.

With the increased competition among applicants for college acceptance letters, many freshman and transfers students are beginning classes at their new campus in the summer rather than the fall.  Reach these students before the college Back To School season begins by taking advantage of Campus Solutions and our company’s on-campus media network and implementing a memorable brand experience.

For more information on college marketing and non-traditional marketing, please visit our website at www.campussolutionsinc.com.

College marketing efforts leading up to final exams

Thursday, April 16th, 2009

With May quickly approaching, many college students are beginning to focus their attention on final exams.  For a number of consumer brands which have identified the college demographic as an important consumer group for one or more of their brands, this season may offer the best timing to initiate their college marketing efforts.  During the last few weeks of classes, students’ priorities tend to shift focus from social activities to academia.  Groups of students crowd campus lawns, local coffee shops and campus libraries reviewing class notes and reading required class materials.

Campus Solutions offers college media and Out-of-home advertising opportunities for clients interested in reaching college students both on and off campus.  For confectionery and snack brands, the weeks leading up to final exams is ideal timing for product sampling initiatives and fitting messages recognizing students hard work and promoting a break from studying.  Brands may choose to promote a study break contest or offer students a product on-the-go.  Acting as your company’s liaisons, Campus Solutions’ staff extremely familiar with each campus will be acting as your company’s street teams and engaging students.  Other opportunities include campus postering and signage opportunities through our network of local coffee shops frequented by students.

Campus Solutions encourages companies interested college marketing and college media to visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

Brands Go Green On Campus: Fraternity and Sorority Branded Recycle Bins

Wednesday, April 1st, 2009

Campus Solutions, Inc., offer effective methods for brands to build a positive brand image and improve a brand’s identity among the collegiate demographic by promoting earth-friendly living on campus.  Brands with consistent green practices have been rewarded by college consumers through their purchase decisions.  Campus Solutions’ Greek college media targets this influential segment, providing them with the tools to live a greener lifestyle.

Go Green On Campus: Fraternity and Sorority Branded Recycle Bins- Campus Solutions and our clients are providing fraternities and sororities with useful tips and techniques enabling students to reduce their carbon footprint.  In an effort to promote recycling among fraternities and sororities, companies may implement a regional or national branded recycling bin campaign distributed to fraternities and sororities on nearly every college or university with an active Greek system.  Our company has established the largest network of fraternities and sororities and for this initiative, your company’s image or logo will be branded on recycling bins will be distributed to Greek houses and used by its members.

Acting as your company’s liaison, our staff will coordinate your company’s efforts on each campus.  By teaming up with the presidents and officers of each fraternity and sorority, we will negotiate your brand’s promotion and distribute these recycling bins and any promotional material to members during an upcoming chapter meeting.

For more information on green college marketing strategies, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

South Beach’s popularity as a Spring Break destination for students expected to increase in ‘09

Thursday, March 5th, 2009


South Beach has generated a reputation among college students as an exciting Spring Break destination which combines beach, nightlife, shopping and beautiful people.  With the state of the current U.S. and global economy and the conflicts in Mexico, a higher percentage of college students surveyed say they are choosing to spend this year’s Spring Break in South Beach, Miami.  Students are taking advantage of the reduced airfare to Miami and Ft. Lauderdale and reasonable lodging expenses in South Beach and Miami Beach.  Although the city of Miami does not disclose the number of college students visiting the city during Spring Break, preliminary indications suggest that South Beach’s popularity among Spring Breakers is on the rise.  Campus Solutions is offering brands and agencies a final opportunity to reach the college consumer while on Spring Break during March ‘09.

Campus Solutions, Inc. offers a number of interactive marketing opportunities for companies to reach college students on Spring Break in South Beach.  Last Spring Break, our street teams distributed tens of thousands of product samples to college students on the beaches of South Beach during the day and provided bar media promotions at the most popular nightclubs in South Beach.  This year’s Spring Break, Campus Solutions will be teaming up with brands to provide free Internet to students, allowing students to get out of the sun, check their flights, their funds and their email.

For more information on Spring Break marketing or other college marketing opportunities, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

College graduation marketing strategies

Friday, February 27th, 2009

Graduation day is a huge benchmark in the lives of college students.  This date is marked in both the calendars of students and parents and the arrangements to attend graduation ceremonies are made months in advance.  Brands interested in reaching college students on the cusp of graduation as they enter the workforce should consider earmarking a budget to reach this important consumer group.

Campus Solutions, a college marketing company specializing in advertising programs that segment the college student demographic, is providing our clients with a number of unique methods to target these graduating seniors and their parents.  Graduation weekend is a terrific opportunity to reach both students and parents during the student’s final year in college.  Campus Solutions, Inc. offers a number of strategies to interact with the crowds of students and parents during graduation weekend whether it be through product sampling, college street teams, branded bus tours, demonstrations or tabled events on campus.

For more information on college graduation marketing events or college advertising, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

College Weight Loss and Health Awareness Marketing Strategies

Friday, February 6th, 2009

Campus Solutions is offering brands to an opportunity to encourage healthy living and weight loss among college students on campuses across the country.  Through Campus Solutions, Inc.’s college media network, we will create a healthy living marketing campaign where students participate in a weight loss challenge or a health awareness campaign.  A promotional website will be implemented and locations where students can “weigh in” will allow students to track their results and compete for incentives.

For more information on college health awareness promotions or college marketing opportunities, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

Valentine’s Day- college sampling and branding opportunities

Monday, February 2nd, 2009

With Valentine’s Day just around the corner, Campus Solutions, Inc. is offering companies exclusive branding and sampling opportunities for this year’s Valentine’s Day Pool Party.  The pool party will reach throngs of students in the Tempe, Arizona area.  Brands interested in college sampling may consider this opportunity for a test campaign for college sampling initiative.

For more information on this or any other college marketing opportunity, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

Go Green On Campus: Fraternity and sorority green guide

Tuesday, January 27th, 2009

Today’s college consumer is more cognizant of the impact they have on their environment.  College students have shown through their purchase decisions that they support greener brands.

Go Green On Campus - Fraternity and sorority house green guide:  Fraternity and sorority houses are typically well-behind campus building as far as making green improvements.  For many houses on campus with an active Greek community with Greek housing, energy saving home improvements are often nonexistent.  Campus Solutions, Inc. offers brands the opportunity to implement a customized green marketing strategy which targets fraternities and sororities throughout the country.  Utilizing Campus Solutions’ extensive network of fraternities and sororities, your brand may choose to provide students with a guide to going green and making green improvements to the house.

In addition, your company’s products will also be hand-delivered to each active fraternity and sorority member.  This is a great opportunity to generate brand awareness and improve your brand’s green image among college students.

For more information on going green on campus or college marketing, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

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