Posts Tagged ‘college street teams’

Back To School branded college checklist and survival guide

Tuesday, June 9th, 2009

One unique college marketing strategy Campus Solutions is offering brands this fall is a brand-sponsored Back To School college checklist and survival guide.  These branded promotional items will be given to college students as they arrive on campus in the fall.  Your company’s checklist and survival guide may segment the college demographic by targeting freshmen, men-only or women-only.  Your branded college checklist may include a list of dorm essentials, school supplies and a listing of your company’s products or services.

A survival guide would include useful tips for the average college freshman. These items will be given away to students the first two weeks of the fall semester.  Each Back To School college checklist and survival guide will be distributed by Campus Solutions’s college street teams acting on your company’s behalf.

A smattering of venues will be involved to reach this group of students including residence halls, student unions, fraternities and sororities.  For more information on Back To School branded college checklist and survival guides or additional Campus Solutions college offerings, please visit our website at www.campussolutionsinc.com.

College graduation marketing strategies

Friday, February 27th, 2009

Graduation day is a huge benchmark in the lives of college students.  This date is marked in both the calendars of students and parents and the arrangements to attend graduation ceremonies are made months in advance.  Brands interested in reaching college students on the cusp of graduation as they enter the workforce should consider earmarking a budget to reach this important consumer group.

Campus Solutions, a college marketing company specializing in advertising programs that segment the college student demographic, is providing our clients with a number of unique methods to target these graduating seniors and their parents.  Graduation weekend is a terrific opportunity to reach both students and parents during the student’s final year in college.  Campus Solutions, Inc. offers a number of strategies to interact with the crowds of students and parents during graduation weekend whether it be through product sampling, college street teams, branded bus tours, demonstrations or tabled events on campus.

For more information on college graduation marketing events or college advertising, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

Flyering: College Street Teams

Monday, October 13th, 2008

Flyer distribution on college campuses is an excellent opportunity to promote your product or service to college students.  Flyering allows your company to interact with students by delivering your message in person.  An on-campus flyering program may target college men-only, college women, fashion oriented students or college athletes.

Campus Solutions, Inc. is the country’s premier college marketing company specializing in reaching the college student demographic both on and off campus.  For a college flyer promotion, your message will be delivered by experienced brand ambassadors who will be branded in your attire and knowledgable about your company and well-versed in promotion.

For more information on college flyering or college advertising, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

College Marketing - College Freshmen Branded Recycling Bins

Monday, September 8th, 2008

Campus Solutions, Inc. and our network of colleges and universities are making recycling convenient for college freshmen.  During the upcoming fall and spring semesters, college freshmen will receive their personal recycling bins which will be shared between roommates and stored in students’ dorm rooms.  These promotions will encourage students to recycle by focusing on where students live and potentially creating permanent lifestyle changes that will continue once they move off of campus.

Campus Solutions is a premiere college marketing company recognized for providing brands the opportunity to go green on campus.  Each recycling bin will be branded with a company’s logo and message to go green.  Each bin will be personally distributed by either the school’s residence hall advisers or by Campus Solutions college street teams.

This is a great college advertising opportunity for brands to improve their green image while encouraging college students to reduce their carbon footprint and become more environmentally conscious.  Having your branded products in the homes of college freshmen provides great exposure for your brand’s image.  For more information, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

Harness the youth vote: Democrats target college students

Tuesday, August 26th, 2008

In what is certain to be another close presidential election, the Democratic Party is hoping that a large turnout among young adults will solidify Barack Obama’s presidential nomination.  America’s youth has been particularly passionate for Barack Obama and the Party hopes that this election, young people will come out and vote in numbers.  With just over two months before the general election, a concentrated push to reach the 18-29 year old demographic is underway.

Campus Solutions, Inc., a premiere campus event marketing company specializing in reaching the college student demographic, is providing opportunities for both political parties to target the college vote.  The strategy is to cultivate relationship with key influencer networks and drive college students to the polls.

As students are making their way back to school, Campus Solutions’s experienced college street teams will be targeting colleges and universities in swing states with on-campus interactive promotions and off-campus events.  Text messaging campaigns, college newspaper advertising and campus posterings are also great methods to reach college students.

Co-sponsored events may also be available with a number of groups on both the left and right which have a strong presence on campuses.  Some of the groups on the left might include College Dems, United States Student Association, and Young Democrats of America.  On the right, the College Reps are extremely well organized on college campuses.

For more information, please visit Campus Solutions’s website at www.campussolutionsinc.com or feel free to reach Bryan Carbone directly at Bryan.

Go Green On Campus: Water and Energy Conservation

Tuesday, August 26th, 2008

By taking simple steps, the average college student can significantly reduce the amount of water and energy they use on a daily basis.

Go Green On Campus- Water and Energy Conservation: Campus Solutions will be teaming up with brands to encourage college students to conserve water and energy through our clients’ on-campus initiatives. Acting as your brand ambassadors, our street teams will be providing college students with energy-saving fluorescent light bulbs.  These bulbs will replace existing light bulbs in the students’ residence halls, off-campus apartments, fraternity and sorority houses.  Two-sided branding will be available on the packaging material and your company’s street teams will be dressed in your company’s attire.  Each student will receive their energy-saving fluorescent light bulb as well as your company’s marketing material and/or sample.

Students can use less energy by shutting down their computers at the end of the day and unplugging cell phone chargers whenever possible.  Adjusting the thermostat just a degree or two (warmer in warmer months, cooler in cool months) saves energy without much effort.

Other opportunities include water conservation competitions both on-campus and at off-campus bars and parties.  Turning off the water while brushing can save nearly 8 gallons of water per brush.  Branded giveaways promoting turning off the water while brushing will be provided to students with your company’s message and logo.

Campus Solutions, Inc. will work with your company to promote these college brand-sponsored initiatives through some of the most effective college media outlets: college newspapers, campus postering and college street teams.  For more information on how your company can go green on campus or any other college marketing strategy, please visit Campus Solutions’s website at www.campussolutionsinc.com or feel free to reach Bryan Carbone directly at Bryan.

Back To School Survival Guide

Wednesday, August 6th, 2008

There is rumblings of a major publication providing college women with a how to guide or survival guide on campuses during the back to school season.  Campus Solutions provides our clients with opportunities to distribute Back To School Survival Guides which give useful tips that help prepare students for their first year in college.  The information may be gender-specific, target college freshmen or mass-market to college students.  These Back To School Guides will be distributed through mobile college street teams and will target residence halls, students lawns, student unions and fraternities and sororities.

For more information or to learn how Campus Solutions can help your brand promote on college campuses during the Back To School season, please visit Campus Solutions’s website or feel free to reach Bryan Carbone directly at Bryan.

College street team

Wednesday, June 25th, 2008

A college street team promotion is a great way to get a product into the hands of college students utilizing hand-to-hand contact.  College street team members are typically dressed in the brand’s attire acting as the company’s college brand ambassadors.  These brand ambassadors are provided a script to follow by the company and are knowledgeable about the product or service.  Some college marketing firms and brands may have their staff attend a conference to discuss the finer points of the promotion.  College street teams are mobile from the time they arrive until the time they finish the event.  Members will be distributing product to students throughout campus and a college street team promotion may be male-specific, female-specific, target college athletes or mass marketed to students.

Customized branded vehicles may be used to add visibility the day of the event.  Campus Solutions also suggests promoting through some form of college media before the promotion arrives on campus.  Many college street team promotions that are performed by professional marketing teams utilize cargo vans to transport the product.  One advantage to a cargo van is that it holds at least two skids/pallets.  One disadvantage is its capacity to hold only two street team members per vehicle, requiring at least a second vehicle for additional staff.  Since each campus typically requires no less than a thousand samples, larger vehicles are needed to transport the product.  Warehousing the product and storage costs are an additional cost in any street team promotion but most marketing companies build these costs into the program.

Campus Solutions ensures that each campus promotion will be executed by experienced Campus Solutions’s staff members familiar with the campus as well as student staff.  Our clients are rest assured that a promotion’s success is not dependent on students’ success or lack of success during the event but by college marketing specialists.  In addition to any college street team event, Campus Solutions provides an experienced photographer on site, recording the highlights on each campus.

A street team approach to college marketing continues to be an effective way of getting a product into the hands of the college consumer.  For more information, please visit our website at www.campussolutionsinc.com or email Bryan Carbone directly at Bryan.

Here’s an image showing a college street team and branded promotional vehicle:

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