Campus Solutions Inc. has introduced a unique college media opportunity utilizing projection advertising.  Projection advertising is a great outdoor advertising vehicle for consumer products that projects product images and brand messages on buildings, walls and structures.  Campus Solutions provides full-service image projection for our clients, placing a brand’s image, message or special event on the outside of fraternity buildings on major college campuses throughout the country.  Product sampling, movie screenings, fraternity promotions and tailgate parties may be included in any campaign.  This is a great opportunity for back-to-school retailers, car manufacturers, new album releases and television and movie premieres.

For more information, please feel free to visit our website at www.campussolutionsinc.com or reach Bryan Carbone directly at Bryan.

With the steady increase in demand for media channels to target specific niches, fraternity promotions can be an excellent media buy for brands interested in reaching the college male audience.  College fraternity men are typically very social, athletic (often a member of an IM team) and a consumer with discretionary income.  Campus Solutions has developed a network that also allows a multicultural college marketing campaign by establishing a relationship with the national multicultural Greek fraternities and councils.

Here’s a picture of one of our client’s fraternity sampling promotions in spring ‘08:

The following describes a quick breakdown on fraternity sampling:

Sampling initiatives: Campus fraternities are ideal venues for a brand to sample a new product or a great way to reintroduce an existing product using a fresh approach.  These influential consumers will receive your product in person as well as a coupon for a future purchase and a way to track ROI.  In addition to providing an experienced campus street team, Campus Solutions also provides an experienced photographer onsite on each campus involved- photographing the fraternity as a group and providing highlights of each event.  For more information, feel free to visit our website at www.campussolutionsinc.com or contact Bryan Carbone directly at bryan.