When considering a brand’s marketing strategy to reach college students over the summer, brands should not overlook the advantages of promoting on campus.  On average, 35% of college students stay on campus during the summer.  Most states now require students to enroll in at least one summer semester which keeps campuses busy during the summer months.  Brands can take advantage of reaching large groups of students in a relatively clutter-free environment through college event marketing and guerrilla marketing.

With the increased competition among applicants for college acceptance letters, many freshman and transfers students are beginning classes at their new campus in the summer rather than the fall.  Reach these students before the college Back To School season begins by taking advantage of Campus Solutions and our company’s on-campus media network and implementing a memorable brand experience.

For more information on college marketing and non-traditional marketing, please visit our website at www.campussolutionsinc.com.

A custom beach umbrella promotion can be an effective method to saturate beaches with your brand’s message and logo.  During the month of March, Campus Solutions will be implementing a number of spring break marketing opportunities to reach college students by distributing hundreds of branded beach umbrellas to college students on the most popular spring break destinations.  Opportunities also include branded towels and product samples which will be handed out to college age beach goers by your company’s brand ambassadors.

If the college market is an appealing demographic to your company, you may consider marketing to college students both on and off campus.  During the rainy spring semester, our experienced college street teams will coordinate your company’s custom umbrellas to students to use throughout the semester, generating countless impressions.

For more information on these or other spring break and college marketing opportunities, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

Especially during economic uncertainties, it is important to remember the value of the college consumer.  Recent surveys suggest that college students continue to spend their discretionary income this season on gifts and retail.  Whether your company is interested in targeting students on or off campus, Campus Solutions, Inc. provides a number of unique spring semester marketing initiatives for companies interested in marketing to college students.

One unique trend in higher education is the increase of midyear enrollment.  Although the fall semester continues to be the first semester for most students, many schools are receiving too many qualified applicants to accept each student.  And students are choosing midyear enrollment and delaying their education to be accepted to their first choice.  For a sampling endeavor, the spring semester allows for companies to experiment with a campus sampling program by targeting incoming freshmen during the spring semester.

This year, Panama City Beach, FL, South Padre Island and other U.S. destinations are expecting to receive additional spring breakers as more students plan on staying in the country this spring break.  Campus Solutions, Inc. provides ultimate branding opportunities for companies to reach hundreds of thousands of college students during spring break.

March Madness generates a great deal of excitement and rivalry on campuses throughout the country.  Campus Solutions, Inc. offers a number of unique marketing opportunities during March Madness reaching students on campuses with the most prominent college basketball programs.

College campuses become extremely busy in the spring as the temperatures warm.  Student lawns are saturated with students laying out, studying or participating in a physical activity.  A street team effort where our company’s experienced staff who are familiar with each campus will be acting as your brand’s street team and providing premiums and samples to students throughout the semester.

Finally, for those brands interested in reaching students and parents of students during graduation, we offer both traditional and non-traditional media opportunities that target both parents and students during the graduation ceremonies.  For more information on these or other college marketing opportunities, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

Today marks the first day of summer for NYC public schools, ushering in a new class of college freshmen.  Campus Solutions wanted to share some strategies that we provide our clients that allow brands to reach college students off-campus during the summer months:

• Cinema advertising: Cinema advertising is the full-color marketing that happens on the big screen during the 30 minutes before each movie plays in a theater.
• Beach promotions: Beach promotions are a great opportunity to sample product to college-age students.  Campus Solutions requires no more than 30 days lead time for a beach product sampling and street team summer event.
• Nightclub and bar promotions: Bars and nightclub promotions target a younger audience and can support a brand’s youthful image.
• Hair and nail salon sampling: Focusing on upscale and high-volume hair and nail salons, the goal here is to reach women with staggered frequency.  Campus Solutions has developed a nationwide network of salons for our clients interested in sampling products to women on-the-go.
• Athletic centers & gyms: An athletic center sampling strategy reaches both active men and women.  Product sampling and branding opportunities are available at the entrances of these facilities.