Posts Tagged ‘off-campus’

Reach college students leading up to the Back-To-School season

Wednesday, July 29th, 2009

With the Back-To-School season quickly approaching, Campus Solutions is offering brands a variety of innovative media vehicles to reach college students as many back to school purchases are being made during the last weeks of summer and as students arrive on campus.  Brands may consider a multi tier strategy utilizing Campus Solutions’s OOH media engaging college students this summer at beaches, bars and off-campus hot spots while taking advantage of our company’s vast college media delivering your message to students on campus.

Campus Solutions focuses on alternative and non-traditional media strategies to reach students this summer to create maximum exposure for your campaign.  We encourage brands and agencies to contact Campus Solutions to generate the results and improve the position of the brand.

For more information on Campus Solutions’s college and OOH media, please visit our website at www.campussolutionsinc.com.

Summer opportunities: Marketing to college students

Friday, June 27th, 2008

Today marks the first day of summer for NYC public schools, ushering in a new class of college freshmen.  Campus Solutions wanted to share some strategies that we provide our clients that allow brands to reach college students off-campus during the summer months:

  • Cinema advertising: Cinema advertising is the full-color marketing that happens on the big screen during the 30 minutes before each movie plays in a theater.
  • Beach promotions: Beach promotions are a great opportunity to sample product to college-age students.  Campus Solutions requires no more than 30 days lead time for a beach product sampling and street team summer event.
  • Nightclub and bar promotions: Bars and nightclub promotions target a younger audience and can support a brand’s youthful image.
  • Hair and nail salon sampling: Focusing on upscale and high-volume hair and nail salons, the goal here is to reach women with staggered frequency.  Campus Solutions has developed a nationwide network of salons for our clients interested in sampling products to women on-the-go.
  • Athletic centers & gyms: An athletic center sampling strategy reaches both active men and women.  Product sampling and branding opportunities are available at the entrances of these facilities.

For more information, please visit our website at www.campussolutionsinc.com or feel free to contact Bryan Carbone directly at bryan.  Here’s an interesting video from www.wnbc.com on NYC’s last day of school and a recent survey from the UFT on our nation’s largest school system.

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