After a year of steady layoffs, many professionals are choosing to fine tune their college applications rather than their resumes.  Many qualified applicants discouraged by the lack of positions available are leaving the workforce and returning to school and pursuing a postgraduate education.  The number of mature adults applying for continuing education programs have surged during the current school year and most colleges and universities are predicting an even higher number of applicants with 10+ years of experience in the workforce applying this fall.

Campus Solutions, Inc., a college marketing company is recognized for reaching specific niches within the collegiate demographic, offer a variety of methods for companies to reach mature adults on campus.  Campus Solutions’ on-campus media and direct mailing opportunities allow companies to target these students throughout the school year.  For companies interested in recruiting these students who have left the workforce and our on the cusp of graduation, Campus Solutions’ college recruiting services reach the most qualified individuals nationwide.

For more information on college and postgraduate marketing and recruiting efforts reaching mature adults, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

A custom beach umbrella promotion can be an effective method to saturate beaches with your brand’s message and logo.  During the month of March, Campus Solutions will be implementing a number of spring break marketing opportunities to reach college students by distributing hundreds of branded beach umbrellas to college students on the most popular spring break destinations.  Opportunities also include branded towels and product samples which will be handed out to college age beach goers by your company’s brand ambassadors.

If the college market is an appealing demographic to your company, you may consider marketing to college students both on and off campus.  During the rainy spring semester, our experienced college street teams will coordinate your company’s custom umbrellas to students to use throughout the semester, generating countless impressions.

For more information on these or other spring break and college marketing opportunities, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

With Latinos making up the largest ethnic group in the country, companies both small and large have realized the importance of promoting to the Hispanic consumer.  On college campuses, approximately 1.2 million Latino college students are enrolled in either a two-year or four-year college, a large percentage of which are first-generation college students.

During the years that consumers are attending college, they are making a number of first-time purchase decisions.  Campus Solutions connects brands with today’s Latino college student by implementing customized marketing programs that tailor to the Latino community.  Our clients are provided the opportunity to generate brand loyalty among the Latino college student demographic.

Campus Solutions provides multicultural college tours, campus sampling promotions, internship and recruiting efforts on campuses and a number of on-campus media outlets to reach the Latino college community.  For more information, please visit Campus Solutions or feel free to reach Bryan Carbone directly at Bryan.

For a back-to-school sampling endeavor, Campus Solutions is providing our clients with a precisely-targeted delivery network in order to reach active men and women at the most high-traffic locations on college campuses.  The focus of these campaigns are placed on brand awareness and accurate execution of this very specific niche market.

For a back-to-school sampling strategy, Campus Solutions offers effective methods to reach students through either a college street team effort or brands may choose to reach students through Campus Solutions’ extensive network of on-campus venues, student groups or fraternities and sororities.

Campus Solutions, Inc. specializes in campus event marketing initiatives and on-campus media.  For more information, please visit Campus Solutions’s website at www.campussolutionsinc.com or feel free to reach Bryan Carbone directly at Bryan.

A bill on New York Governor David Paterson’s desk is expected to pass banning smoking in all residence halls and campus buildings on each public and private NY college and university. This reconfirms New York’s stance on smoking as this is an extension to a previous law passed within the year for SUNY schools and some private campuses. 

As a college marketing company, we feel that this is a terrific opportunity for brands to develop a creative promotion on campuses throughout New York.  The statewide promotion would be an effective strategy since New York is spread out over such a large area.

What a great opportunity for campus administration to promote their support to reduce the 54,000 second-hand smoking deaths in this country per year.  College administration can gain insight on what Maria College in Albany began this past semester when they voluntarily banned smoking on its college. 

Some concepts Campus Solutions is suggesting and encouraging companies to take advantage of our extensive New York college and university network:

• A mint or candy sampling promotion in replace of the cigarette   
• Postering and on-campus media with a creative message about the law  
• Nicorette or other stop smoking gums and patches sampling 
• A college bar media campaign- branded messages on coasters, napkins and throughout the bar  
• College newspaper ads throughout New York
• Students are frustrated about the long walk to go off-campus to have their smoke- companies could promote at locations within walking distance to campus

Some concepts Campus Solutions might suggest to campus administration to promote the new law:

• Ashtrays can be branded throughout campus with a positive message pertaining to this being a smoke-free campus
• Signage with your new message both inside and outside of residence halls and previous smoking destinations
• Promoting New York State’s unrivaled quit smoking programs
• Transforming previous smoking hot spots on campus to garden and seating areas that promote the absence of second-hand smoke

For more information, please feel free to visit our website at www.campussolutionsinc.com or contact Bryan Carbone directly at Bryan.

Social networking and web 2.0 social sites have for good reason, become an essential component of a brand’s youth marketing strategy. Recently, a debate has erupted over which is the smarter option: a social network created by a brand and its marketing arm or taking advantage of Facebook and MySpace’s existing multi-million member network. In a recent post by Adam Ostrow of Mashable.com, “Is a Facebook Page a Complete Social Media Strategy,” http://mashable.com/2008/06/05/social-media-strategy/ the author explains Verizon’s recent move from Verizon Community to a Verizon Facebook page.

Users are reluctant to join a separate social network for even their favorite brands, cause or promotion. Another disadvantage to a brand’s network or a brand ambassador social network is that students are expected to sign up friends and other students as new members of the site, a huge turn off to students. Facebook members simply sign up via a News Feed and Invite.

Moving into the 2008-2009 school year, Campus Solutions, one of the country’s leading college marketing companies specializing in on-campus media, college event marketing and spring break promotions, will be helping brands spread their presence on the internet by developing Facebook campaigns targeting the college student demographic. Simply developing a Facebook Page or Event is not enough without having a built-in core group of students (specific niches within the college student demographic, targeted DMAs or campuses). Utilizing our network of college athletics, fraternities and sororities and student groups provides opportunities for brands to implement a successful Facebook campaign and brand ambassadorship program. For more information, please feel free to visit our website at www.campussolutionsinc.com or contact Bryan Carbone at bryan.