The creative and the design of the ad are equally as important as the database or pool of college students receiving the ad.  Campus Solutions offers our clients with the design, hosting and database to reach your college market.  To reach Lifetime TV’s college female audience, Campus Solutions created a email marketing program to promote Lifetime’s Sorority Wars last fall.

We encourage brand and agencies to contact Campus Solutions to ensure your promotion’s success.  For more information on Campus Solutions’ college marketing or non-traditional media, please visit our website at www.campussolutionsinc.com.

Campus postering can be a very useful tool available to advertisers to help promote a product, service or promotion to college students.  Campus postering is a part of Campus Solutions’s vast college media network which offer advertisers the opportunity to generate exposure and get a message across to students on campus.

Campus Solutions, Inc. offer our clients the ability to place their message directly into the lives of students through postering and signage throughout campus.  Our company’s extensive network provide brands the opportunity to implement either a regional or national campaign reaching students on nearly each college and university through the United States and Canada.

Campus Solutions has established a reputation for developing the most memorable posters and bulletins each semester for brands, rich in design and creativity.  A typical campus postering initiative may include multiple runs.   For our clients, Campus Solutions’s experienced college professionals familiar with each campus will distribute your company’s posters and signage on a regular basis.

Campus flyering or sampling is a great addition to any campus postering event to help integrate a brand’s message within the college community.  For more information on Campus Solutions’s college and OOH media, please visit our website  at www.campussolutionsinc.com.

In 2007, Hollywood received its highest admissions in over 48 years with over 1.84 billion box office tickets sold.  Movie theater advertising is a great advertising opportunity to target specific markets and demographics.  Cinema slides appear at least two times before the start of every film in the theater.

Campus Solutions, Inc. provides our clients with cinema advertising opportunities to target college students throughout the school year by implementing our clients’ campaigns in hundreds of college markets.  We will coordinate your on-screen promotions and recommend markets and cinemas and we can target nearly every theater chain in the country.  Campus Solutions encourages companies who are considering cinema advertising exposure or college marketing to contact us for a promotion geared to reach college students on either a regional or national scale.

For more information, please visit our website at www.campussolutionsinc.com or feel free to reach Bryan Carbone at bryan.

A college street team promotion is a great way to get a product into the hands of college students utilizing hand-to-hand contact.  College street team members are typically dressed in the brand’s attire acting as the company’s college brand ambassadors.  These brand ambassadors are provided a script to follow by the company and are knowledgeable about the product or service.  Some college marketing firms and brands may have their staff attend a conference to discuss the finer points of the promotion.  College street teams are mobile from the time they arrive until the time they finish the event.  Members will be distributing product to students throughout campus and a college street team promotion may be male-specific, female-specific, target college athletes or mass marketed to students.

Customized branded vehicles may be used to add visibility the day of the event.  Campus Solutions also suggests promoting through some form of college media before the promotion arrives on campus.  Many college street team promotions that are performed by professional marketing teams utilize cargo vans to transport the product.  One advantage to a cargo van is that it holds at least two skids/pallets.  One disadvantage is its capacity to hold only two street team members per vehicle, requiring at least a second vehicle for additional staff.  Since each campus typically requires no less than a thousand samples, larger vehicles are needed to transport the product.  Warehousing the product and storage costs are an additional cost in any street team promotion but most marketing companies build these costs into the program.

Campus Solutions ensures that each campus promotion will be executed by experienced Campus Solutions’s staff members familiar with the campus as well as student staff.  Our clients are rest assured that a promotion’s success is not dependent on students’ success or lack of success during the event but by college marketing specialists.  In addition to any college street team event, Campus Solutions provides an experienced photographer on site, recording the highlights on each campus.

A street team approach to college marketing continues to be an effective way of getting a product into the hands of the college consumer.  For more information, please visit our website at www.campussolutionsinc.com or email Bryan Carbone directly at Bryan.

Here’s an image showing a college street team and branded promotional vehicle:

Social networking and web 2.0 social sites have for good reason, become an essential component of a brand’s youth marketing strategy. Recently, a debate has erupted over which is the smarter option: a social network created by a brand and its marketing arm or taking advantage of Facebook and MySpace’s existing multi-million member network. In a recent post by Adam Ostrow of Mashable.com, “Is a Facebook Page a Complete Social Media Strategy,” http://mashable.com/2008/06/05/social-media-strategy/ the author explains Verizon’s recent move from Verizon Community to a Verizon Facebook page.

Users are reluctant to join a separate social network for even their favorite brands, cause or promotion. Another disadvantage to a brand’s network or a brand ambassador social network is that students are expected to sign up friends and other students as new members of the site, a huge turn off to students. Facebook members simply sign up via a News Feed and Invite.

Moving into the 2008-2009 school year, Campus Solutions, one of the country’s leading college marketing companies specializing in on-campus media, college event marketing and spring break promotions, will be helping brands spread their presence on the internet by developing Facebook campaigns targeting the college student demographic. Simply developing a Facebook Page or Event is not enough without having a built-in core group of students (specific niches within the college student demographic, targeted DMAs or campuses). Utilizing our network of college athletics, fraternities and sororities and student groups provides opportunities for brands to implement a successful Facebook campaign and brand ambassadorship program. For more information, please feel free to visit our website at www.campussolutionsinc.com or contact Bryan Carbone at bryan.